Flashtalking, Tapad & Integral Ad Science recently hosted a Global Analytics Roadshow with events in London, San Francisco, Chicago and New York. Participants heard from industry thought leaders on the well-known challenges advertisers are facing with measuring online marketing campaigns. Solutions to these challenges were addressed – such as ways to manage identity orchestration, fraud, brand safety, mobile attribution and cross-device optimisation.

All presentations are available online for viewing via the links below:

1. Redefining Data-Driven Marketing – John Nardone, CEO, Flashtalking
Click here to view presentation→

2. Fractional Attribution & Creative Analytics – Steve Latham, Head of Analytics, Flashtalking
Click here to view presentation→

3. Cookieless Tracking & Data Unification – Dom Satur, VP Sales Engineering, Flashtalking
Click here to view presentation→

4. Cross Device Insights – Drew McCalmont, VP, Product Strategy & Operations, Tapad
Click here to view presentation→

5. Consumer Exposure Brand Safety – Travis Lusk, VP of Analytics, Integral Ad Science
Click here to view presentation→

Case Study: Using Verification to Enhance Attribution for TUI
Click here to view case study→

If you’d like to learn more about any of the topics covered, please email marketing@flashtalking.com and we’ll be happy to assist.