Marketers: How Does Cookie Rejection Impact You?
Cookie-based insights fail to properly measure reach, frequency and conversions
Cookies make up the backbone of digital measurement, yet they are inherently unstable. How greatly do cookie limitations impact marketers’ results across device types? Can marketers afford to use cookie-based insights alone?
Flashtalking takes a close look into how cookie rejection rates contribute to inaccurate measurement of reach, frequency and conversions. Based on a cross-section of 20 advertisers observed throughout Q4 of 2017, we found that for a typical advertiser:
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