Creative that is relevant enough to engage people – not just audiences
Data driven advances in audience targeting and automation over the past few years have not yet fulfilled their promise for advertisers. The missing ingredient in the recipe has been the advertising message itself. Savvy advertisers and their agencies understand this and are poised to join a new creative renaissance that challenges the status quo, by leveraging data to dynamically tailor creative messaging that resonates with actual individuals rather than just audiences.
Flashtalking’s innovative products breathe new life into display and video advertising: a dynamic ad platform that is screen and platform agnostic, making it easy to run programmatic creative and dynamic video at scale across desktop, mobile and connected TV.