Flashtalking

Update ads in real time

Instant Ads make management of dynamic ad content easy. Edit any element of a campaign in real time with just a few clicks. No flash, XML, or technical knowledge is required to change and optimise ad content.

Schedule ad versions based around events, keep ad content fresh and relevant, react to competitor activity, test and refine offers, localise multi-language campaigns, save production costs and traffic time - all without ever opening a flash file.

See demo of Instant Ads

Multi-variant ad creation, testing & optimisation

Imagine being able to create hundreds, even thousands, of ad variations and being able to test and optimise against each variable within your ad.

Super fast ad creation

Simply upload a single ad file and export/import a spreadsheet detaling each variable - hundreds, even thousands, of ads are created as fast as it takes to upload the spreadsheet. And speed does not mean loss of quality control - you can preview, approve and alter each version before it goes live.

Optimise against multiple criteria

Simple settings allow you to set equal or manual weighting between variations, or to auto optimise based on a variety of different criteria: click through; conversion; video play rate; etc. As performance can change over time no version is entirely removed systematically, the decision engine continually refines to the optimum delivery.

Update individual or multiple ad versions

Once ads are live you can update quickly and easily. Change one element in a single ad, or alter multiple elements across multiple ads - both take just a few clicks and seconds to do. You can also choose to simply overwrite existing ad versions or create a new version that reports individually.

Variant performance reports

Variant reporting shows performance of any given variable (e.g. background colour or offer) against any chosen metric (e.g. conversion, clickthrough, impressions, etc). Includes ability to filter results, export to Excel, and take snap shots for PowerPoint presentations.

Advanced targeting of dynamic ads

Differentiate messages by key audience segments and consumer behaviour. Build layers of decision making and fine tune the message to make it increasingly relevant to potential and existing customers.

For example, an airline may combine geo-targeting and keyword targeting to deliver different ad versions of the departure point, destination, and current pricing. Instant Ads allow fast creation of all the ad versions and for flight prices to be kept up to date on a daily or even minute by minute basis.

Re-messaging also allows ad version to be determined by user behaviour, history, and interaction. This could mean targeting people who have previously visited a website or interacted with an ad. So our example airline could now show Business Class prices to previous Business Class travellers.

See example

Data-feed ads made easy

Anyone who has tried to set up a data-feed from a client website will understand how complex and difficult the task can be. Flashtalking provide a simple solution for creating a data feed direct from a website and delivering it to an ad. No need to involve the IT department and no need for an existing feed. Simply go to the website, highlight the page content you want to feed into your ad, and then drop them in your ad. No need for RSS or XML set up (although we obviously support these too). Anyone can quickly create and select new feeds and update their ads to feature new products, offers, odds, etc..

Imagine a retailer wants to feature their latest frozen food offers. They simply go to the frozen food page, highlight the offers they want to feature, and drop them into the ad. If they want to change from frozen foods to an entirely different category the following day it's exactly the same process.

All feed content is updated and transferred to Flashtalking's global content servers to ensure robust, high traffic delivery with no latency between ad call and feed call. Site content can be updated every few minutes, each day, each week - however often you need it refreshed.

See example

Additional features of Instant Ads

Schedule to go live at specific times and dates

Set new versions to be published immediately, or schedule multiple versions to go live at different dates and times. You can even target different versions to appear at different times of the day. Allows you to set your ads and not be at your desk when they go live.

Audit trail & version history

A detailed record of when ads were updated and new versions created is always available, including user login and IP address records. Previous versions can be reactivated in a single click.

Version reporting

Version level reporting allows you to group multiple ad files and compare performance across groups, e.g. how has Version A ad group performed against Version B ad group. Each version has its own unique click map providing a clear visual demonstration of what drives interaction. Variant reporting shows performance of any given variable (e.g. background colour or offer) against any chosen metric (e.g. conversion, clickthrough, impressions, etc).

Automatic copy resizing and alignment

No need to use complex html to swap font sizes, Flashtalking's tool sets allow you to set copy to auto resize if it is shortened or lengthened and to automatically realign itself with other elements of your ad should it need to.