Management Team


John Nardone is the CEO of Flashtalking. He is a first-generation ad tech pioneer serving as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he earned recognition within the advertising community for his ground-breaking work at Pepsi, Modem Media and Marketing Management Analytics (MMA). At MMA, he had a hand in establishing marketing mix modeling, illustrating his long-standing advocacy for marketing accountability. As CEO at [x+1], through its acquisition by Rocket Fuel, Nardone helped transform that business into a top-rated data management platform (DMP). Rocket Fuel acquired [x+1] for $230M in 2014. It was while running [x+1] that Nardone became a client of Flashtalking, and learned firsthand of its power as the art and science behind the perfect message.

Paul is the driving force behind Flashtalking’s global business. With many years of experience running direct marketing and creative agencies, Paul entered digital in 2000 and, together with co-founder Dan Freeman, is credited with delivering many media and technology firsts. Paul sets the strategy and direction for the business, its ever-increasing global footprint, whilst maintaining close involvement in product development and innovation.

Pat is Chief Technology Officer of Flashtalking. DeAngelis has two decades of ad tech engineering leadership experience, beginning his career leading agency-side technology practices, such as within Snyder Communications, before joining the founding team at Modem Media. On top posts at CentrPort and Infotrieve, he was responsible for advanced systems development before going on to lead the team at [X + 1 ], where he effectively began his path and his focus on systems and solutions for delivering highly personalized ad marketing solutions. He leads a global development team at Flashtalking that aims to deliver the next chapter of creative tech innovation to the world’s biggest advertisers and their agencies.

Co-founder of Flashtalking Inc.’s US business, responsible for initial launch through to successful and continued expansion from ‘three guys in a coffee shop’ to over 200 people in four offices across the US. A strategic business development executive with established high-value, revenue generating, partnerships across the industries leading advertising technology platforms. Consulting and executing a comprehensive range of digital media and technology solutions for blue chip advertisers, global agency teams and technology platform partners across US, Europe and APAC.

For 15 years, Steve has been a thought leader and expert practitioner in planning, executing and measuring digital media strategies. In 2010, Steve founded Encore Media Metrics to pioneer a new category in attribution and advanced analytics.  Encore was acquired by Flashtalking in 2015 and now provides data-driven insights for advertisers around the globe.  As a leading attribution platform, Encore has helped more than 100 brands and agencies save millions in wasted spend while generating significant improvements in ROI from digital media. A favored uncle and dog-dad, Steve grew up in Oklahoma, graduated from Harvard Business School and lives and works in NYC.

United States

Joe oversees Flashtalking’s Sales and Account Management teams in the US. As one of the original Co-founders of Flashtalking US operations Joe has been instrumental in growing the business from three people to over 200 hundred across six offices across North America. Prior to Flashtalking, Joe held several senior roles at Pointroll overseeing National Sales, Account Management and Publisher Sales during his 5+ years at Pointroll. Joe has over 20+ years of digital experience ranging from Search to Mobile to Rich Media. Sabol resides in NJ with his wife and 3 young sons where he coaches high school wrestlers and prepares his sons for the 2032 Olympics and UFC 420.

With over 20 years digital experience, Betsy spent 6-years at AOL, first as a strategic account manager leading large scale multi-million dollar integrated content/commerce partnerships and evolved into a top Midwest sales rep. Once rich media hit the digital scene there was no turning back, Betsy fell in love with the creative technology side of the business spending 5-years at Pointroll spanning verticals winning over clients like Kellogg’s, Sears, Nintendo, Etrade and NBC Universal along with hiring, training and growing the Midwest sales team. As a founding member of the US Flashtalking team, Betsy leads the Midwest team with 40+ cross functional team members and focuses on leveraging innovative technology solutions and messaging approaches that uniquely deliver on digital communication objectives and performance metrics.

After completing his Master’s degree in Theology at Georgetown in the late ‘90s Chris headed West to get ad tech religion, Silicon Valley style. He cut his teeth selling websites door-to-door for Citysearch, and eventually earned sales leadership roles at ad networks Adsmart and Engage Media. In 2000 – the year of mobile! – he helped launch the ad sales team for AvantGo, the first web content service for mobile devices. Having moved back East to raise a family, his next several years focused on revitalizing historic properties throughout Greater Philadelphia. Chris has led Flashtalking’s East Coast sales team for 6+ years now, and lives in Pelham, NY with his wife Paige and 2 kids, Zoe and Cooper.

Adam loves advertising.  After initially starting his career working at a traditional advertising agency, Adam quickly moved into the digital space working for BlueLithium and later EyeWonder.  During his four+ years at EyeWonder, Adam helped establish the San Francisco office and Northwest sales presence while holding a number of sales & management responsibilities and roles.  In April of 2011, Adam joined the Flashtalking team as Sales Director and the first West Coast employee.  Since that time Flashtalking has received a very warm welcome on the West Coast and has quickly expanded with sales, campaign management, production and tech support team members working out of offices in San Francisco and Los Angeles.   Adam currently resides in North Beach, San Francisco where he lives with his wife Kimberly.


Martin leads Flashtalking’s UK business and is passionate about digital technology, creativity and innovation. He has fifteen years of experience in creative media and online technology businesses – following an MA in Propaganda & Persuasion he worked in film production before moving to ad technology start-up Tangozebra in 2001. As Director of Innovation he was responsible for growing the company’s products, creative solutions and business through to its acquisition by DoubleClick (Google) in 2007. Post DoubleClick he worked with TV distribution firm IMD before joining Flashtalking in 2009.

Since early 2016, Jessica Maurer has been the Director, UK Sales at Flashtalking. Following a degree at University of Maryland she began her digital career at MAXonline, one of the early online ad networks. Through many acquisitions (3) she ended selling for the properties within the IAC family including, Ticketmaster, Evite, Expedia and Citysearch. Jessica’s career continued to evolve, eventually reaching the level of Vice President of Central Region at [x+1] where she led sales as well as national agency strategy from 2009- 2014. This strategic role resulted in her growing the Chicago office from a single-person sales office to fully-functional sales and client management office.  After [x+1]’s success they were acquired by Rocketfuel, where Jessica remained in a leadership position. Jessica has always been heavily involved in helping to advance the digital community, as highlighted by her 10 years as an Executive Board member of the Chicago Interactive Marketing Association, a leading US professional group.

Lucy is currently the UK Director of Client Operations, responsible for delivering sophisticated client service, delivering data & creative strategy to inspire product adoption for existing advertisers. Lucy joined Flashtalking in 2014, previously having worked at a world leading advertising agency, WPP’s, Maxus. Working as the Account Manager on tier 1 clients, BT and Barclays, her role was strategic planning for programmatic performance and brand awareness. She was involved in ensuring best in class technology was adopted and improved best practise to ensure the best results were delivered. Lucy has always been passionate about advertising technology as demonstrated through her 7-year career in digital.


Christian is responsible for Flashtalking in Germany, Austria and Switzerland. After his Master degree, Christian started working on the publisher side. As Director of Network Management he was responsible for the development of Lycos-Europe`s Network approach before building up the Eyewonder office and operations in Hamburg. Christian joined Flashtalking in 2009, opening the German Flashtalking office with colleagues Frank Lefering (Director of Account Management) and Ronny Schmeisser (Director of Ad Technology).

Frank works as Director Account Management in Germany. After working as a banker he graduated in media economics and collected comprehensive industry knowledge within the online advertising market as digital media planner at Mediacom and ZenithOptimedia. Frank was co-responsible for the successful German market entry and the strong growth of Interactive Digital Advertising specialist Eyewonder in 2007 before he started as a founding member of Flashtalking in Germany in 2009.

Ronny Schmeisser is responsible for all technology-related topics in Germany, Austria and Switzerland. He gained profound knowledge of ad serving technology when he worked at the online unit of a newspaper publisher in 1999. From 2001 Ronny was a specialist for all ad technology related topics at . He was responsible for the technical support, ad management and product development of freenet’s shareholding at rich media & video specialist Vendi interactive, that was acquired by Eyewonder in 2007. Ronny worked in a leading role as creative support specialist at Eyewonder Germany before he started at Flashtalking in 2009 as Director of AdTechnology DACH .


Based in Amsterdam Joost oversees Flashtalking’s activity for the Benelux. He has over 15 years digital experience in online marketing and advertising – on the publisher side at AutoScout24 he developed and looked after all advertising activity. After several senior roles at the IAB, the agency side and Eyewonder, Joost opened the Dutch Flashtalking office in 2014.


Simon established Flashtlaking’s Australian office in 2014 and is now driving Flashtalking’s rapid expansion across the wider APAC region. In just two years Simon has built relationships with key agencies and industry partners across Australia, working with some of the largest advertisers in the region to successfully deliver the most advanced digital strategies.

Before joining Flashtalking in 2007, Simon formed part of the Ad Operations team at ad technology company Tango Zebra. In his nine years at Flashtalking, Simon has driven the growth in the UK as an Account Director and shaped the technology as Director of Ad Operations. Offering both commercial expertise and detailed technical knowledge, APAC advertisers now use Flashtalking to deliver cutting edge, innovative digital campaigns.