Flashtalking Acquires Encore, Adds Attribution Services To Its Offering

Ad Tech Daily – January, 2016

Flashtalking, the leading global independent ad server, earlier announced its acquisition of Encore, long-time pioneer in cross-channel, fractional attribution technology. A complete integration of the Encore Ensemble Attribution™ engine empowers advertisers to move beyond last-touch measurement models to optimise every consumer engagement in the conversion path across paid, earned and owned media.

Read More