Flashtalking and GDPR
Flashtalking is the industry’s leading independent provider of creative delivery, media measurement and advertising effectiveness. Our products and policies limit our collection and use of personal data to online identifiers such as IP addresses, cookie and mobile device IDs, which we use for fraud detection, engagement analysis, and advertising delivery and evaluation activities that are at the core of our business. We do not collect or process directly-identifiable information, such as a person’s name and email address, or hold sensitive data of any sort. Nor do we buy or sell media, or broker consumer profiles or audiences. We provide users the ability to opt-out on our website or through the NAI-monitored AdChoices program.
To meet the enhanced standards for transparency and accountability for personal data uses under the EU General Data Protection Regulation (GDPR), we are implementing a comprehensive cross-functional effort towards compliance by May 25. Our program ensures that our administrative, technical and operational controls comply with GDPR and related regulatory requirements. This includes safeguarding the data under our care using secure encryption technologies, and independently testing our information security against international standards using third-party auditors.
We are committed to consumer privacy and data protection, and have appointed a Data Privacy Officer to oversee our GDPR compliance program (contact information below). Furthermore, we are applying to participate in the US-EU Privacy Shield data sharing framework, and are among the first sponsors of the IAB Europe’s Consent Framework for programmatic advertising and digital media services.
Additional actions we are taking include:
- Implementing new internal controls to ensure Privacy by Design in our products on an ongoing basis
- Enabling processes to ensure data subjects have access to their itemized rights
- Enhancing our contracts with clients and partners to ensure all parties are able to meet their European compliance obligations
Flashtalking’s Data Privacy Officer (DPO) is Colin O’Malley: email@example.com