rocket fuelled intelligent ad serving
Intelligent ad serving - smart, powerful and easy to use
In today's competitive market online advertising doesn't stand still. You need to improve efficiencies, responsiveness, and demand innovation that delivers tangible results.
Ad serving made easy
An advanced ad decision making engine, sophisticated reporting & analytics, build tools to create powerful ads, and personal help always on hand.
All the bases covered
One solution for display ads, search tracking, re-targeting, dynamic ads, contextual, & high impact rich media ads.
Advanced insights
Understanding who & where your audience is provides the key to improving performance.
Tracking & Third party integration
Looking to feed your ad data via an API or integrate with third party tracking? Look no further.
 

Ad serving made easy

Intelligent ad serving combines simple to use and cost efficient creative build tools, advanced rule-based ad delivery and tracking, a global platform, and best in class reporting, analytics, and data visualisation tools. All delivered by a team of dedicated, passionate, and experienced professionals.
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Intelligent ad serving allows you to plan, build and deliver eye-popping rich media ads, sophisticated contextual & retargeting campaigns based on user behaviour, run dynamic content to optimise & refresh your ads, track search results alongside display campaigns, prepare detailed reports and data analytics in seconds, integrate with third party analytics and targeting solutions, and provide unique insights into your online ad campaigns.
 

All the bases covered

The beating heart of Flashtalking is its advanced targeting and compound rule ad delivery engine. This allows us to run the simplest display ad, multi variant dynamic content ads, informed messaging based on user behaviour, through to the most sophisticated rich media ads within one global platform.

Re-messaging

Informed re-messaging is based on user behaviour within websites or ads. Advertisers benefit from a combination of audience segmentation and message re-targeting. For example, an advertiser could sequence ads across publishers and/or ad formats, alter the message based on previous website visits or transactional history, or display an alternate ad only after a user has specifically interacted with a previous ad.
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Targeting options

Options include: time of day; Geo, ISP and Browser targeting; contextual key word URL and search term targeting; and third party data targeting including Omniture Test & Target, Demand Side Platforms, and Network behavioural targeting.
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Dynamic ad delivery & optimisation

Developed and enhanced over the past four years, Flashtalking's Instant Ads are the simplest and most robust dynamic ad management tool in market today. Multi-variant testing and optimisation is made easy, hundreds of ads can be created in seconds, live ads can be updated in real time.
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Flashtalking supports the following ad delivery:

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  • Standard ad delivery & search tracking
  • Rich media & video ads
  • VAST based pre, mid & post-roll video ads
  • HTML5 video ads for iPhone & iPad
  • Ad rotation & sequencing - across multiple publishers & formats
  • Frequency capping
  • A/B targeting
  • Dynamic ads & multi-variant optimisation
  • Time of day targeting
  • GeoTargeting, ISP targeting & Browser targeting
  • Behavioural targeting & customer segmentation
    • Re-message based on users previous interaction with ads
    • Tailor messages based site tracking and customer segmentation
  • Contextual targeting
    • Search term targeting of ads
    • URL keyword targting of ads
    • Page Content contextual targeting of ads
    • Third party behavioural targeting - e.g. Omniture, DSPs, Networks
  • Dynamic landing page decision making
 

Advanced insights

Simply serving a campaign is only the start, understanding who & where
your audience is key to improving performance.

Campaign benchmarking
Quickly and easily compare campaign results against previous activity and vertical markets, create your own benchmark categories, all against a comprehensive set of metrics including, click, conversion, cost, iteraction or full video play.
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Unique users, frequency, and publisher overlap
Understand reach and frequency of view at a campaign, site and placement level. Detailed user overlap reports show where publishers reach the same audience, and exclusive unique user tracking identifies where the genuine unique users are to be found.
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Ad visibility
Ad visibility reports tell you when an ad was served above the page fold, if users scrolled the page and saw the ad, or it was never seen.
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Attribution modelling
With growing online media sophistication simply allocating all value to a single clickthrough or conversion is no longer enough. Clients need an intelligent view on the path to conversion and the different points of engagement across search, display, pre-roll and rich media advertising.
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Flashtalking supports the following tracking and integration:

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  • Advertiser site tracking via spotlight and container tags
  • Audience segment tracking
  • Conversion and goal / basket value tracking
  • Third Party ad server tracking
  • Flashtalking conversion tracking within third party container tags
  • First Party ad serving
  • Omniture
    • Automated Omniture tracking within Flashtalking tags allows tailored reporting within Omniture at publisher and placement level
    • Integrated Omniture "Test & Target" site tracking and ad optimisation
  • Publisher Network / Demand Side Platform behavioural targeting
  • Affiliate tracking
  • Search engine tracking via API
  • API access to Flashtalking reporting for integration with client side reports (or simple data transfer without API)
  • API access to Flashtalking traffic tools for integration with internal or third party traffic work flow systems