Are we making ads for a consumer that no longer exists?



Read our new white paper ‘The New Creative Paradigm – Understanding New Consumer Behavioral Patterns’ to find out more…

More than ever before we are seeing ads while our brains are working to process multiple streams of information. Mobile means we are seeing more advertising while we are on the move and multi-screen behavior is increasingly the norm as we watch TV. Through an exploration of published academic research on how we process ads when we are distracted or multitasking, this white paper provides a framework for understanding how digital advertising can best address consumers whose media consumption habits have fundamentally changed…

The white paper will be followed by a webinar hosted by John Nardone with Alan Schulman, National Director for Creative Experience & Content Marketing, of Deloitte Digital‘s Brand Content Group. Entitled “The New Creative Paradigm Part 2: A New Creative Process to Reach Distracted Consumers,” the webinar will highlight the white paper findings and reveal a new five step creative process to help advertisers understand best practice for effective dynamic advertising and data-driven creative.