Reporting, data visualisation
& analytics made easy
Frustrated by slow, unresponsive reporting solutions? Fed-up with being asked to pay extra for a little insight into your campaign?
Flashtalking's unique reporting interface is a breath of fresh air - a single, fast, comprehensive and fun (yes just ask our clients) interface for all your display, rich media, search, and affiliate reports.
Reports run in seconds and offer instant manipulation of data, one-click switch from comprehensive data grid to interactive graphics, detailed analytics provided as standard, intuitive & instant build of custom reports, at a glance status & delivery metrics, agency & advertiser branded interface, export to Excel and Power Point.
Flashtalking provide detailed reports, data visualisation and analytics
- Campaign status - creative upload, site spotlights active, ad placements live
- Multiple metrics - 99 standardised metrics plus 99 optional custom metrics
- Campaign summary
- Detailed daily and day of week reports
- Performance over time (across multiple metrics)
- Time of day reports
- Search & affiliate reporting
- Clickmap reports
- Unique users and publisher overlap
- Frequency and diminishing returns
- Benchmarking
- Ad visibility
- Conversion path analysis and attribution modelling
- Dynamic ad version reporting
- One click export to Excel & PowerPoint
- API access and integration
- White label branded reports - tailored to media buyer or advertiser
Sales & Transactions
Want to know exactly which ads are driving sales and sales value? This report provides a detail level path analysis of each individual sale and its transactional value, including time of sale, value of sale, time between ad impression and sale at an individual publisher and placement level.
Flashtalking's Transaction report gives full visibility of ad-related sales data in both data grid and graphical view, with easy data export.
All Flashtalking campaigns with sales conversion tracking in place benefit from automatic Transaction reports - standard metrics include sales value, time to sale from ad impression / click, site, placement plus a host of custom and predefined metrics.
Cross-channel Sales Attribution
Flashtalking's seamless integrations with best of breed providers across search and affiliate marketing allow advertisers and agencies to ensure accurate reporting and efficient data analysis - without being forced into handing over all their data to one technology company.
Accurate de-duping across search, affiliate and display ads. Path analysis and attribution modelling to ensure full visibility and effectiveness of each channel across your campaigns.
For clients who use Kenshoo or Marin as their preferred search solution we provide a simple and highly elegant integration, requiring only one tracking tag across all of an advertiser's search campaigns.
Conditional pixel firing accurately attributes sales for affiliate programmes whilst retaining the ability to understand the full role of each channel via attribution modelling.
Benchmarking
How is your latest campaign performing against previous activity?
Flashtalking's benchmark reports and analytics provide both individual client and vertical market benchmarking. We don't charge extra, and you don't have to wait months (or years with some of our competitors) for a view on the market.
We benchmark ad formats both individually and collectively by standard ads, enhanced flash, rich media and video ads against a host of metrics - including click through, interaction, video play, conversion, cost of acquisition, etc. Providing you detailed insights as to which formats are performing best and comparing across your market.
And of course we have a host of further data we can call upon to drill into for very advanced benchmarking so should you need a custom report we'll happily provide you one.
Attribution modelling & analysis
With growing online media sophistication simply allocating all value to a single click or conversion is no longer enough. Advertisers need an intelligent view on the path to conversion and the different points of interaction across search, display, pre-roll and rich media advertising. Unlike other ad servers Flashtalking's attribution data is based on all ad touch points within a campaign, rather than a restricted last "X" ads seen or selective sampling of data. Flashtalking's highly interactive visualisation takes complex data modelling and gives you an engaging and intuative set of tools ideal for presentations.
Ad verification
Ad verification reports are designed to give you a better understanding of whether an ad has been seen rather than simply delivered on a page. The report breaks down by publisher or network (including referrer URLs) whether ads were initially displayed within the visible area of a users browser and for how long, what proportion of ads if not initially visible were subsequently seen on scroll, or were simply never seen.
Unique user, overlap & frequency of view
Flashtalking track and report on unique user at a campaign, site and placement level (placement level is not provided by many ad servers). We remove duplicate users across single and mutliple campaigns and within sites giving you a true reflection of your audience.
Detailed user overlap reports show where publishers reach the same audience, and exclusive unique user tracking identifies where the genuine unique users are to be found.
Reports are available from early in the campaign so you can act immediately. Unique user tracking across multiple campaigns gives you even greater long term insight. We also provide frequency of view, performance over time, and time to conversion tracking help identify the point of diminishing returns in a campaign.
Clickmap reports
Flashtalking Clickmaps are a 'heat-map' of where people interact with ads and help identify what drives that consumer engagement. A standard reporting feature in all Flashtalking rich media campaigns, maps are automatically produced for each ad format & site placement and for each version of a dynamic ad.
With many rich media ads today acting as a full microsite the Clickmap gives a unique insight on user behaviour beyond the simple clickthrough - is the audience viewing additional content, what drives their involvement and what call to actions deliver results.
Clickmaps are an ideal vehicle to help identify at a glance how individual aspects of an ad design impact performance and when combined with Flashtalking dynamic content Instant Ads you can swap out creative elements and quickly see the impact of changes.
Dynamic ad version reporting
With dynamic content ads each version has its own unique data and all version reporting appears within our standard reports interface. Simply drill down to the level needed - even view what an individual ad version looks like directly within the reports interface.
Each dynamic ad variant, each individual ad version and each group of versions can be individually or collectively reported on. As with all Flashtalking reports, you can compare any combination of metrics and you can swap between data grid format and graphic view in one click. You also have the ability to filter results, rename versions, group ads, export to excel, and take snap shots for PowerPoint presentations.
Multi-variant analysis provides performance of any given variable against any chosen metric. For example, which background colour, headline, or call to action works the best for conversion, interaction rate, click through, video play rate, etc.
