Flashtalking Privacy Policy and your Ad Choices


Making advertising relevant to your interests

Flashtalking is an online ad server delivering ads to websites across the world and the web for well known brand names and advertisers. You can find out more about Flashtalking services by visiting http://www.flashtalking.com/uk


Many advertisers work with Flashtalking to deliver advertisements that are relevant to your interests or behaviour online such as visiting a particular advertisers website and products. Our technology allows brands to create ads that are hopefully of interest and value to you as you browse the web.


Flashtalking and the advertisers we work with are fully committed to preserving the privacy of internet users who see advertisements delivered by Flashtalking. Never during an ad campaign does Flashtalking collect any personally identifying information about the internet user.


Advertising Cookies and equivalent technology

To enable Flashtalking to deliver advertising effectively and to limit the number of times an internet user may see an ad, we employ HTTP cookies or equivalent HTML5 storage technology. This technology utilises a small text file that is stored on the user’s computer and can be accessed by Flashtalking software to determine what advertising has been delivered to the user already. Cookies are a very common device for measuring information on internet usage.


At no point is any personal information of any nature whatsoever collected or solicited. We do not know who you are. We do not know your name. We do not know where you live, where you work, your gender, your age, your email address or any other personally identifiable information about you. We do not collect any information from the publisher website on which you may have seen our ads. We do store an anonymous IP address number and use it to work out what geographic area ads are shown in. We do know that the Internet Browser you are using may have visited one of our advertiser or partner websites recently, and we may recognise which products you were interested in on that site. If you visit a website of one of the advertisers we work with we will also know whether you have seen the advertiser’s online adverts.


If the use of cookies and equivalent HTML5 technology is unacceptable, users can opt out of Flashtalking Cookies and all equivalent measuring technology using the link below.


Please be aware that opting out does not mean you will no longer see advertisements from the companies that use our services, only that the advertisements you see will no longer be based on your browser site visits.



Click here to opt-out.


Click here if you already have an opt-out cookie and that you want to experience Flashtalking relevant ads.


Please note: This opt out relies on a cookie, so if you delete your cookies on a browser we will no longer know that you have opted out.


Additionally Flashtalking also adheres to the Digital Advertising Alliance (DAA) principles for online behavioral advertising. You can find out more about DAA’s principles at www.aboutads.info/obaprinciples. You can also find us on their opt-out page here www.aboutads.info/choices.


Flashtalking may collect Non-Personal Information of users through a variety of technologies and practices including Flashtalking’s or other third party’s browser cookies or similar technologies. A cookie is a small file that can be automatically stored on a computer when the computer’s browser views an advertisements or a website. For example, Flashtalking may use cookies to collect Non-Personal Information, such as the approximate geographic location of the user based on their IP address, the most recent Publisher websites that the user’s browser has visited, and any Flashtalking Ads that the user has viewed or on which the user has clicked.


These data points are used alone or in combination to enable us to make inferences about a user (e.g., based on websites visited and ads clicked, user is likely to be a woman) or their preferences (e.g., based on websites visited and ads clicked, user appears to like cars), so that we can better direct our advertising.


Flashtalking also utilise HTML5 local storage for mobile and table campaigns, solely to report attributed ads to conversions. Flashtalking do not use HTML5 local storage for any form of ad targeting.



Statistical Information

In line with every other internet business, Flashtalking systems will analyse web server activity logs. These logs contain information such as your browser type and version, operating system and the pages you requested to view. They can also be used to approximately determine the country you reside in. All of this information is completely impersonal and is aggregated to compile statistical reports for our clients about the reach of their campaigns.

We anonymize IP addresses within 9 months of collection and remove cookie level data from our servers within 18 months.


Use of Flashtalking Website

Flashtalking clients and sites that run Flashtalking ads have access to Flashtalking’s website through a logon mechanism. The data is protected by passwords and each client is only able to see their own information. The only personal data our website databases record is information such as email address and phone numbers to enable Flashtalking personnel to contact the appropriate people.


Find Out More

If you would like to find out more information or have any questions in regards to cookies and our privacy policy please contact privacy@flashtalking.com