Unique Reporting
Quick, simple & easy to use.
Flashtalking’s unique reporting interface is a breath of fresh air – a single, fast, comprehensive and fun (yes just ask our clients) interface for accurate measurement across all forms of digital marketing including display, video, rich media, search, social and affiliate marketing.
Reports run in seconds and offer instant manipulation of data, one-click switch from comprehensive data grid to interactive graphics, detailed analytics as standard, intuitive & instant build of custom data reports, at a glance status & delivery metrics, agency & advertiser branded interface, data export via API or to Excel, graph and chart export to PowerPoint, Word, Keynote, etc.
Custom Dashboards
Design & build your own dashboard in minutes.
At last a simple solution for delivering professional customised dashboard reports for agencies and brands – all provided as standard with no additional cost.
Dashboard reports can be configured specifically to your KPIs and then standardised or customised across an agency or advertiser. Dashboards can be viewed by specific campaign, by market, by brand, or by any customised grouping. Data is updated on a daily basis and provides insight on campaign performance and benchmarks. Highly interactive and intuitive to use, the dashboards can be configured to show both graphics and data side by side, or to switch from one to another on a single click.
Advanced data access
Custom reports, data transfer, log-file data & API access.
For advanced data requirements Flashtalking’s agile platform provides a host of different access levels. A powerful Reports Query tool allows users to create a custom layout and metric combination at advertiser or agency level and have the report scheduled for delivery. Our data team can provide specific custom reports, set up regular data transfers & give access to log-file level data. For agencies wanting direct access to data from Flashtalking systems our API can be used for data collection or for full reports & system integrations.
Device & mobile reporting
Identify conversions across all devices.
In a world of multiple platforms and devices, your ad server needs to provide intelligent and consistent cross-platform delivery, user experience, and insight. Whether you are buying specific mobile or tablet inventory or running across platforms as part of a traditional online or DSP buy, Flashtalking device reports identify the split between operating system, device manufacturer & model across desktop, tablet, and mobile. You can quickly understand, plan and act on where, and on what platforms, your audience is viewing your ads.
Full conversion tracking of click, post click and post view conversion is available across mobile, tablet, and desktops including iPhone and iPad.
Sales & Transactions
Understand which ads drive revenue.
The Transaction report comes as standard whenever Flashtalking conversion tracking is implemented. The transaction report includes customised metrics at publisher, placement, creative, and version level data including time to sale and time of sale. Sales metrics include up to 6 built in variables for common items such as salesValue, salesType etc and up to 20 custom variables for client specific values and KPIs.
Dynamic ads have transactional level detail to version level, so you can quickly tell how your retargeting, contextual targeting or third party data ads are performing.
Unique user & frequency of view
Track & report across multiple campaigns.
Flashtalking track and report on unique user at a campaign, site and placement level (placement level is not provided by many ad servers). We remove duplicate users across single and multiple campaigns and within sites giving you a true reflection of your audience. Detailed user overlap reports show where publishers reach the same audience, and exclusive unique user tracking identifies where the genuine unique users are to be found.
Reports are available from early in the campaign so you can act immediately. Unique user tracking across multiple campaigns gives you even greater long term insight. We also provide frequency of view, performance over time, and time to conversion tracking help identify the point of diminishing returns in a campaign.
Attribution modeling
Full path analysis for search, natural search, affiliate and display ads.
With growing online media sophistication simply allocating all value to a single click or conversion is too simplistic. Advertisers need an intelligent view on the path to conversion and the different points of interaction across all channels. Flashtalking’s highly interactive visualisation tools takes complex data modelling and provides a quick snap shot ideal for presentations, whilst advanced data users can have access to unique user data for up to one thousand previous touch points in a campaign – most ad servers provide five or ten at best.
Average user profile
This report compares the average click, view and search converter in addition to non converters and provides an insight to their relevant exposure to video, rich ads, standard, search & social across the campaign.
Last ad versus attribution model
Provides the bigger picture of the role each publisher, search engine and social platform has on a campaign, allowing a quick drill down to see beyond the last publisher visited.
Ad exposure path
Gauge the importance of each ad format, search and social media engagement prior to final conversion.
Weight campaign touch points
Weight the importance of different campaign touch points such as exposure to ads prior to final ad, exposure to video or rich media ads, even interactions.
Dynamic ad version reporting
Drill down to each individual creative.
With dynamic content ads each version has its own unique data and all version reporting appears within our standard reports interface. Simply drill down to the level needed – even view what an individual ad version looks like directly within the reports interface. Each dynamic ad variant, each individual ad version and each group of versions can be individually or collectively reported on.
As with all Flashtalking reports, you can compare any combination of metrics and you can swap between data grid format and graphic view in one click. You also have the ability to filter results, rename versions, group ads, export to Excel, and take snap shots for PowerPoint presentations. Multi-variant analysis shows performance of any given variable against any chosen metric. For example, which background colour, headline, or call to action works the best for conversion, interaction rate, clickthrough, video play rate, etc.
Click Map Reports
Understand how users engage with your ads.
Flashtalking Clickmaps are a ‘heat-map’ of where people interact with ads and help identify what drives consumer engagement. With many rich media ads today acting as a full microsite the Clickmap gives a unique insight on user behaviour beyond the simple clickthrough – is the audience viewing additional content, what drives their involvement and what call to actions deliver results. Identify at a glance how individual aspects of an ad design impact performance and when combined with Flashtalking dynamic content Instant Ads you can swap out creative elements and quickly see the impact of changes.
Measure Video & Engagement
Full tracking for pre-roll and interactive ads.
Flashtalking allows agencies and brands to accurately track all forms of online video and rich media digital advertising. Data is completely independent across multiple media owners providing an ideal basis for comparative analysis of video or rich media ad formats – whilst avoiding inconsistent or limited publisher reporting.
Our video and engagement tracking technology works seamlessly across desktop, tablet and mobile ads; numerous metrics are captured by default including percentage of video played, interactions and interaction times. Additional custom metrics are easily set up to match specific campaign and advertiser objectives.
Benchmarking
How is your campaign performing against previous activity?
Flashtalking’s benchmark reports and analytics provide both individual client and vertical market benchmarking. We don’t charge extra, and you don’t have to wait months (or years with some of our competitors) for a view on the market.
We benchmark ad formats both individually and collectively by standard ads, enhanced flash, rich media and video ads against a host of metrics – including clickthrough, interaction, video play, conversion, cost of acquisition, etc. Providing you detailed insights as to which formats are performing best and comparing across your market. And of course we have a host of further data we can call upon to drill into for very advanced benchmarking so should you need a custom report we’ll happily provide you one.
Ad Visibility & Verification
Has your ad been seen?
Ad visibility reports are designed to give you a better understanding of whether an ad has been seen rather than simply delivered on a page. The report breaks down by publisher or network including referrer URLs and shows whether ads were initially displayed within the visible area of a users browser and for how long, what proportion of ads if not initially visible were subsequently seen on scroll, or were simply never seen.
