Who are Flashtalking?


Flashtalking helps advertisers and their agencies stay relevant by arming them with the same data-driven precision, measurability, and control over their advertising messages as they’ve come to depend on for audience targeting and media buying. The Flashtalking platform lives at the digital crossroads where data activation, intelligent ad units, and unbiased measurement intersects with expertise, service, and a deep partner ecosystem. From our media agnostic ad serving platform advertisers deliver the most arresting advertising messages in HTML5 across standard, rich, video, and DCO formats, on any device and in any channel.
Born in the U.K., headquartered in New York, Flashtalking spans the globe with offices in San Francisco, Los Angeles, Chicago, London, Leeds, Cologne, Amsterdam, and Sydney.

The Best Support from Passionate People

The people make Flashtalking. Passionate people, highly skilled and dedicated to making sure our advertisers and clients experience the best. There are many teams who come together to deliver our technology and support, broadly these can be grouped into:


Campaign Management & Creative Support – alongside our innovative new self-serve trafficking tools the Flashtalking Campaign Management team and Creative Support studio are the cornerstone of our business. Their knowledge is immense and their dedication, professionalism and ability to hold together the demands across media agency, creative agency and publisher are legendary. Here is as good a place as any to say thank you to everyone in these teams across the world.


Technical Development & Data Support – the best technology comes from the best minds working together. We’re privileged to have that combination – the Tech and Data team always meet the exacting demands of product roadmaps and big data yet still find time to think up new technologies that provide better, faster ways of deploying and measuring massive digital advertising campaigns. You know who you are tech team – thank you.



Management Team


John Nardone, CEO

John leads strategy and execution for our ever expanding business around the world. John comes to Flashtalking most recently from X + 1 where he led that company to an extremely successful exit through acquisition by Rocketfuel. His background includes many great accomplishments: he placed the first paid ads ever on the internet, was a founding board member of the IAB, and was recently named one of the top 50 private company CEOs in America.


Paul Cunningham, Founder & Chairman

Paul is the driving force behind Flashtalking’s global business. With many years of experience running direct marketing and creative agencies, Paul entered digital in 2000 and, together with co-founder Dan Freeman, is credited with delivering many media and technology firsts. Paul sets the strategy and direction for the business, its ever-increasing global footprint, whilst maintaining close involvement in product development and innovation.


Dan Freeman, Founder

Dan is the technical genius and innovator that keeps Flashtalking at the forefront of digital advertising technology. He manages to control the fast evolution of the Flashtalking platform whilst maintaining an incredible thirst and ever expanding knowledge of future digital technologies. Dan is the architect of all Flashtalking products – it’s why they are the best.


Patrick DeAngelis, Chief Technology Officer

Pat is Chief Technology Officer of Flashtalking. DeAngelis has two decades of ad tech engineering leadership experience, beginning his career leading agency-side technology practices, such as within Snyder Communications, before joining the founding team at Modem Media. On top posts at CentrPort and Infotrieve, he was responsible for advanced systems development before going on to lead the team at [X + 1 ], where he effectively began his path and his focus on systems and solutions for delivering highly personalized ad marketing solutions. He leads a global development team at Flashtalking that aims to deliver the next chapter of creative tech innovation to the world’s biggest advertisers and their agencies.


Ritchie Marshall, Chief Financial Officer

Ritchie leads the financial management and administration functions of the Flashtalking Group of Companies. Having operated in senior finance positions in and around the media sector for more than a decade Ritchie has been with Flashtalking since 2014 working from New York City as the CFO. Prior to Flashtalking Ritchie was CFO of Havas Media UK, the global marketing and communications group. Previously Ritchie was Finance Director position for Paramount Pictures UK in the Home Entertainment division and also held the Finance Director for CBS Interactive UK (previously CNET Networks).


Jos Pamboris, Chief Product Officer

Specializing in demand-side technical solutions and services within digital marketing and media, Jos began his career in digital advertising in 2002 and has spent much of this time at some of the leading agency groups within an Ad Ops or Digital Technology capacity. Prior to joining Flashtalking in 2013, he held a directorial role at Annalect EMEA, consulting on media technology evaluations and integrations to a range of international clients. Becoming part of Flashtalking was an easy decision for Jos- as Flashtalking’s ability to build products to advertiser requirements/needs and their ability to integrate with other technologies within the ad technology ecosystem is second-to-none.


Joe Sabol, Executive Vice President

Joe leads Flashtalking’s US expansion of Sales, Operations and Business Development. In less than 2 years Flashtalking has grown its US based staff to 40+ with 3 offices supporting some of the biggest and brightest US agencies and clients. Flashtalking has quickly emerged as one of the most robust and advanced digital strategy companies thru fanatical commitment to customer service and technology. Prior to Flashtalking, Sabol held several senior roles at Pointroll overseeing National Sales, Account Management and Publisher Sales during his 5+ years at Pointroll. Joe has over 14+ years of digital experience ranging from Search to Mobile to Rich Media. Sabol resides in NJ with his wife and 3 young sons where he coaches high school wrestlers and prepares his sons for the 2032 Olympics and UFC 420.


Betsy Adelstein, Vice President

With over 13 years digital experience, Betsy spent 6-years at AOL, first as a strategic account manager leading large scale multi-million dollar integrated content/commerce partnerships and evolved into a top Midwest sales rep. Once rich media hit the digital scene there was no turning back, Betsy fell in love with the creative technology side of the business spending 5-years at Pointroll spanning verticals winning over clients like Kellogg’s, Sears, Nintendo, Etrade and NBC Universal along with hiring, training and growing the Midwest sales team. As a founding member of the US Flashtalking team, Betsy leads the Midwest team and focuses on leveraging innovative technology solutions and messaging approaches that uniquely deliver on digital communication objectives and
performance metrics.


Adam Smith, Vice President

Adam loves advertising.  After initially starting his career working at a traditional advertising agency, Adam quickly moved into the digital space working for BlueLithium and later EyeWonder.  During his four+ years at EyeWonder, Adam helped establish the San Francisco office and Northwest sales presence while holding a number of sales & management responsibilities and roles.  In April of 2011, Adam joined the Flashtalking team as Sales Director and the first West Coast employee.  Since that time Flashtalking has received a very warm welcome on the West Coast and has quickly expanded with sales, campaign management, production and tech support team members working out of offices in San Francisco and Los Angeles.   Adam currently resides in North Beach, San Francisco where he lives with his wife Kimberly.


Martin Pavey, UK Country Director

Martin oversees Flashtalking’s UK activities and is passionate about digital technology, creativity and innovation. He has fifteen years of experience in creative media and online technology businesses – following an MA in Propaganda & Persuasion he worked in film production before moving to ad technology start-up Tangozebra in 2001. As Director of Innovation he was responsible for growing the company’s products, creative solutions and agency relationships through to its acquisition by DoubleClick (Google) in 2007. Post DoubleClick he worked with TV distribution firm IMD before joining Flashtalking in 2009.



Christian Altemeier, Director Sales & Business Development

Christian is responsible for Business Development Acitivities at Flashtalking in Germany. After his Master degree, Christian started working on the publisher side. As Director Network Management he was responsible for the development of Lycos-Europe`s Network approach before building up the Eyewonder office and operations in Hamburg. Christian joined Flashtalking in 2009, opening the German Flashtalking office with colleagues Frank Lefering (Director of Account Management) and Ronny Schmeisser (Director of Ad Technology).