Fast Set Up, Easy-to-Use, Unbiased.
Encore, long-time pioneer in cross-channel, full-funnel attribution technology, now lives at the core of Flashtalking measurement products. A complete integration of the patented Encore Ensemble attribution engine empowers advertisers to move beyond last touch measurement models to optimize every consumer engagement in the conversion path across paid, earned and owned media.
Learn More about Encore by Flashtalking:
Access to Better Attribution Models
With this acquisition, Flashtalking helps advertertisers take the guess-work out of attribution using validated models to pinpoint what works, allowing you to optimize with confidence and get the most from your media budgets.
- Analyze every conversion path using multiple algorithmic models to achieve the highest accuracy in assigning fractional credit to each interaction.
- Distill results to produce clear insights and recommendations for minimizing waste and optimizing performance.
- Visualize within a dynamic web interface that is customizable for each campaign.
- Simplify processes and automate manual functions to reduce operational friction.
Can’t Wait for a Demo?
Check out the video of our in-depth webinar. Take a deeper look into the Encore platform and see how real brands have been able to improve their ROI.