Flashtalking Announces Next Generation Dynamic Video Offering

Marketwired – March 23, 2017
Flashtalking, the leading global independent platform for ad delivery, dynamic creative and data analytics, announces its enhanced dynamic video offering, augmenting the cross-screen creative tool kit for advertisers. The next generation solution delivers on rising desire in the marketplace for turnkey data driven cross-screen video advertising capabilities — as well as the industry’s most advanced solution to date.

Flashtalking Announces MRC Accreditation

CMO – January 12, 2017
Flashtalking, the leading global independent platform for ad delivery, unification and insights, announced it has been granted Media Rating Council (MRC) accreditation for its Desktop Display and Rich Media Served Ad Impressions and Desktop Display Viewability metrics. The accreditation further supports Flashtalking’s leadership position in media quality measurement and optimization for advertisers.

The Key To Native Programmatic Maturity In 2017

CMO – December 28, 2016
Native advertising is a catch-all term that generally refers to the practice of creating advertising that mimics editorial. What most people think of is a kind of advertorial for the digital age.

Explaining the Wave of Ad Tech M&A

AdAge – December 27, 2016
The proverb states that the “enemy of my enemy is my friend,” even if, as Mr. Spock once claimed on “Star Trek,” the saying was coined by a man who later decapitated his “friend.” As the Facebook and Google duopoly presses down on the ad tech world, many will see the wisdom of the sentiment and will choose to compete by aligning with partners and even competitors, despite the inherent dangers of relying on a rival.

Flashtalking Partners With Tapad to Deliver on the Promise of Cross-Device Attribution

Marketwired – December 12, 2016
Flashtalking, the leading global independent platform for ad delivery, unification and insights, announced early success from its partnership with Tapad, the leading provider of unified cross-device marketing technology solutions. The partnership incorporates Tapad’s Device Graph™ into Flashtalking’s fractional attribution modeling platform, Encore by Flashtalking. Through this seamless integration, Flashtalking is delivering unprecedented insights to cross-device marketers and their agencies. This best-in-class, powerful and frictionless approach delivers a unified view of the customer journey and the ability to efficiently optimize the process. At a time when cross-device is on the radar for many brands, the partnership is already delivering valuable cross-device insights for forward-leaning marketers, including Monarch Airlines.

Flashtalking Partners With Tapad For Attribution Modeling

MediaPost – December 12, 2016
Ad server Flashtalking, announced on Monday positive results from its partnership with Tapad, a cross-device marketing company. The relationship incorporates Tapad’s Device Graph with Encore by Flashtalking, a fractional attribution modeling platform.

UK Airline Monarch Tries Cookieless Attribution To Cover Data Gap

adexchanger – December 12, 2016
Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or wasn’t working for mobile media buys

DSP und Adserver – Warum unterschiedlich abgerechnet wird

Adzine – November 30, 2016
Im programmatischen Anzeigeneinkauf kann es für Werbetreibende schnell unübersichtlich werden. Neben den Mediakosten kommen zusätzliche Gebühren für die verschiedenen Plattformen hinzu, die an dem Einkauf und der Auslieferung beteiligt sind. Und nicht nur das, die Betreiber der Plattformen rechnen zudem nach unterschiedlichen Grundlagen ab. Aber warum basiert die Abrechnung von Adservern meist auf Volumen der Impressions, während DSPs ihren Anteil an den Mediakosten festmachen?

Exploring The Power Of Mobile As It Merges With Traditional Display

MMA – November 17, 2016
We’ve long been talking about the fast growth of mobile advertising. It’s no longer a prospect, but a fact. Mobile is taking a bigger chunk of the market share from traditional display – or rather traditional display is becoming more mobile. But as this happens, there’s a danger we forget to respect the differences between desktop and mobile screens. We may overlook the unique creative opportunities and tracking methodologies needed to secure true mobile performance, and thereby impair our ability to attribute its effectiveness correctly.

Thomson Partners with Flashtalking to Debut First 360 Video as the Travel Brand Launches St. Lucia Campaign

Marketwired – November 4, 2016
Thomson, the UK’s largest tour operator, and Flashtalking, the leading global independent ad server have partnered to create their first 360 video creative campaign in ad units, showcasing St. Lucia’s jungle zip-line.
The launch, which integrates immersive 360 video into mobile and display advertising formats, highlights Thomson’s emerging leadership in Virtual Reality 360 content.

Retargeting passt nicht immer: Warum der Name taktisch falsch gewählt ist

t3n – November 3, 2016
Der Warenkorb ist voll, aber gekauft wird nichts – Retargeting ist ärgerlich und voller Chancen zugleich. Warum der Name mehr in die Irre führt, anstatt seinen Zweck zu erfüllen.

Five New Ways to Look at Mobile Ad Targeting

PerformanceIn – November 1, 2016
There has never been a form of media as intimate as your mobile phone.
According to a 2013 survey, some 40% of the population suffers from “nomophobia,” the fear of being without one’s device.

Smart mobile advertising requires intelligent ad serving

MMA – October 13, 2016
There’s a good chance that you’re reading this on your phone. In fact, the odds are better than even that you are reading this on your phone or tablet. That’s because in 2015, UK adults began spending more time on their mobile devices than on desktop, according to eMarketer.

Reality check: Attribution hardships are no excuse to avoid mobile

Digiday – October 13, 2016
Here’s a simple credo for successful media planners: Follow the eyeballs. Yet as those eyeballs shift their gaze to mobile devices – like phones and tablets – media dollars have lagged behind.

Dickens Of A Time For Digital Advertising

MediaPost – September 26, 2016
As I have said in some of my presentations, every week it seems the famous lines from Charles Dickens ring so very true: “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way…”

The Zuckerberg In The Henhouse

MediaPost – September 26, 2016
Here’s how this will work: I will begin by talking about the latest Facebook fiasco, and will through my tone and caustic interpretation of events prejudice you, the jury, on the subject of the company’s moral character.

How creatives can learn to stop worrying and love data

Digiday – September 23, 2016
Despite the industry’s move to data-driven marketing, the D word still rankles in some circles. Yet the enlightened know that, if done well, programmatic creative can showcase advertising at its cleverest. More than that, it’s crucial to future-proofing your playbook.

Walled Gardens: beliebt und gefürchtet

Adzine – September 23, 2016
Daten für ein gezielte Werbeansprache einfordern und gleichzeitig keine Daten herausgeben; der Walled Garden Vorwurf gegen Facebook oder auch Google hat zur diesjährigen dmexco einen neuen Höhepunkt erreicht. Doch was sagen Marketingverantwortliche dazu, die tagtäglich mit den geschlossenen Systemen arbeiten? Eine Umfrage in den USA unter Mediaplanern zeichnet ein geteiltes Bild. Die Befragten sorgen sich um die Datenhoheit in Walled Gardens. Gleichzeitig sehen viele in ihrer Nutzung deutliche Vorteile.

The walled garden data problem: Marketers struggle with personalisation

netimperative – September 21, 2016
The rise of web giants such as Facebook and Google have created a difficult problem for marketers, as it places customer data behind ‘walled gardens’ that they cannot access, according to a new report. The study, commissioned by independent ad server Flashtalking, has two components: a quantitative survey fielded by Industry Index and qualitative follow-up interviews conducted by management consultant Deloitte.

Study Likens ‘Walled Gardens’ To Hostage Syndrome: Ad Execs Want Transparency, But Need Scale

MediaPost – September 20, 2016
When it comes to managing their digital campaigns, marketers increasingly face a Hobson’s choice. They want greater transparency and access to data about the consumers they are trying to reach and influence, but they need to work opaquely with giant “walled gardens” like Google and Facebook because they need the scale and efficiency of the audiences they reach.


Mobile Marketing Association – August 23, 2016
It wouldn’t be summer in the US without their TV Shark Week, but for the global ad tech industry it’s seemingly always Shark Week. That’s because, like a shark, the industry is constantly moving forward. Right now, the chum in the water is all about cross-device strategies.

Was passiert mit meinen Daten? Drei wichtige Grundsatzfragen

absatzwirtschaft – August 23, 2016
Knapp die Hälfte aller digitalen Werbebudgets gehen an Facebook und Google, damit sind die beiden Konzerne zwei Giganten in einem sehr fragmentierten Ökosystem, das für viele Werbetreibende immer komplexer wird. Markenverantwortliche müssen sich mit Blick auf die Nutzung dieser Walled Gardens folgende Schlüsselfragen stellen: Wie werden meine Daten genutzt und wer profitiert in letzter Instanz von diesen?

Ansprechende Werbeformate sind das A und O

marconomy – July 28, 2016
Ist der Sprung in die Welt der mobilen Werbung gemacht, gilt es nun das Medium mit all seinen Stärken zu nutzen. Ansprechende Werbeformate sind dabei das A und O. Technisch umsetzbar ist das allemal und kreative Formate gibt es zur Genüge – es muss nur noch angepackt werden.

Flashtalking Partners With Integral Ad Science To Improve Accuracy Of Attribution Models

MediaPost – July 26, 2016
Aiming to improve attribution and ad verification, Flashtalking on Tuesday announced a partnership with Integral Ad Sciences (IAS) in which Encore by Flashtalking will incorporate IAS data into its algorithmic attribution platform. By using IAS’s verification data, Flashtalking, a provider of programmatic creative technology, hopes to improve the predictive accuracy of Encore’s attribution models and deliver actionable insights to advertisers.

Flashtalking integriert Ad Verification Daten in eigene Attributionslösung

Adzine – July 26, 2016
Der Adserving- und Tracking-Anbieter Flashtalking kooperiert mit dem Ad Verification Dienstleister Integral Ad Science. Flashtalking kann nun Daten, die von Integral Ad Science zugeliefert werden, in die eigene Attributionslösung Encore einfließen lassen

Flashtalking kooperiert mit Integral Ad Science

OnetoOne – July 26, 2016
Die Partnerschaft erweitert den Umfang der Attributionslösung Encore von Flashtalking um Sichtbarkeitsmessung.

Verpassen Sie nicht den Sprung in die Welt der mobilen Werbung

marconomy – July 21, 2016
Mobile ist mehr als das i-Tüpfelchen für Display-Kampagnen, denn das Smartphone ist aus dem Alltag längst nicht mehr wegzudenken. Dennoch steht der Anteil, den mobile Werbekampagnen einnehmen, noch nicht im Verhältnis zu deren Nutzung.

Is Anyone Taking Responsibility For Dynamic Ad Creative? Flashtalking’s Pamboris Wonders

BeetTV – July 21, 2016
In the emerging world of digital video advertising, now personalized ads can be made, on-the-fly, by assembling disparate scenes from alternate narratives in to a single, audience-specific ad spot.

Don’t Call It Retargeting: Why The Name Gets The Tactic Dead Wrong

Digiday – July 14, 2016
Let’s end the tyranny of the “RE” in retargeting. Those two letters suggest that retargeting occurs only after the real targeting strategy has played out, or that it is more or less just targeting by another name. It’s so much more than that.

Marketing Is A Journey, Not A Destination: Here Are Some Roadmaps

MediaPost – July 12, 2016
The biggest negative I’ve observed in the rapid progression of real-time media and data is that it has also accelerated the shift toward performance and sales conversion logic and away from branding and consumer experience

3 Questions Marketers Need to Ask about Walled Garden Platforms

Digiday – June 28, 2016
As the power of Facebook and Google grow in our digital ecosystem, clients are struggling to balance access to their scale, with the desire to have more control over their own data.

Digital Ad Execs: Four Ways Brexit Will Affect The Industry

Adexchanger – June 24, 2016
Britain is leaving the European Union. Though the process will take up to two years, the news sent agency stocks tumbling. What everyone wants to know, but can only make educated guesses about, is how this will affect the digital advertising industry.

Why Data Craves The Human Touch

Campaign – June 23, 2016
Self-building ads, creatives as data scientists and Sir Martin Sorrell: Creative Convergence took Cannes well out of its comfort zone

Cannes 2016: Ad Industry Gathers Courage To Tackle Its Programmatic Creative Problem

AdExchanger – June 23, 2016
Are programmatic advertising and creative storytelling finally coming together in a meaningful way?

Oasen in der Mobile-Wüste: Das sind inspirierende Kampagnen

Lead Digital – June 6, 2016

Jedes Jahr heißt es aufs Neue, dass Mobile jetzt endlich der Durchbruch gelingt. So las bzw. liest man folgende Überschriften “Trends 2013 – Mobile Advertising: Das Jahr der mobilen Werbung?” oder “Spendings für Mobile Werbung werden sich 2014 verdoppeln“ oder “Mobile Werbung wächst” (Nielsen, 2015). Auch für 2016 sehen die Voraussagen und Trends gleichsam positiv aus. Was aber verbirgt sich tatsächlich hinter diesen Headlines?

The Art And Science Of Programmatic Advertising

MediaPost – May 18, 2016

Adotas speaks with John Nardone, CEO of Flashtalking, about the art and science of programmatic advertising.

Flashtalking Presents The Art & Science Sessions Tomorrow During Internet Week NYC 2016

Market Wired – May 17, 2016

Flashtalking, the leading global independent ad server and programmatic creative pioneer, along with industry partner Deloitte Digital, today announced the opening of its custom curated “Art & Science Sessions,” to be held during Internet Week 2016 in New York City.

The Art And Science Of Programmatic Advertising

adotas – May 17, 2016

An Adotas Q&A with John Nardone, CEO of Flashtalking, about the art and science of programmatic advertising and Flashtalking’s Art and Science Sessions on May 18th during Internet Week.

Automation Accomplished, It’s Time for the Creative Renaissance

MediaPost – May 11, 2016

Automation can only get us so far toward realizing the full promise of digital. Where the machine lets off, the creative must pick up. This presents a big opportunity for creative agencies — but only if they have the right pieces in place to seize it.

5 Keys to a Successful Programmatic Creative Campaign

iMedia – May 10, 2016

You can look at programmatic creative as the art and science behind digital advertising. When properly executed, it leverages data to dynamically optimize ad creative, making it more relevant to individual consumers. But, if not well-planned and tended, the extra investment may not be worth it.

Did You Miss The Mobile Tipping Point?

Mobile Marketing Association UK Blog – May 6, 2016

It’s understandable that great many advertisers are still leery about walking fully across the threshold into mobile in the absence of reliable measurement and engaging ad units. However, I would argue that we are past the tipping point.

People-First Mobile Strategies Win: Q&A with Jess Beldner Maurer, Flashtalking

ExchangeWire – May 4, 2016

It’s well documented that advertising investment in mobile lags far behind consumer mobile usage. How can advertisers effectively navigate this space? ExchangeWire speaks with Jess Beldner Maurer, business development director, Flashtalking, about the growing opportunities that exist in mobile and how advertisers can best take advantage of them

Flashtalking; Jason Swider

MediaPost – May 3, 2016

Flashtalking tapped Jason Swider to drive the company’s Midwestern expansion, as regional vice President for the Great Lakes.

Flashtalking Expands Leadership and Management Team to Support Continued Global Growth

Market Wired – April 28, 2016

Flashtalking, the leading global independent ad server, announced the appointments of John Ragals as Senior Vice President, U.S. Client Operations and Dan Rosler, as Vice President, Platform Operations.

Flashtalking Expands Midwestern Footprint, Adds Regional Vice President for the Great Lakes

Market Wired – April 25, 2016

Flashtalking, the leading global independent ad server, announced the appointment of Jason Swider to drive the company’s Midwestern expansion, as Regional Vice President for the Great Lakes. Swider takes the regional lead as the company continues to expand its client and partner base in the Detroit market, bringing its capabilities to an increasingly progressive agency and automotive marketer community.

Flashtalking Opens Submissions For Ad Personalization Contest

Real-Time Daily – April 4, 2016

Flashtalking, an ad server and dynamic creative solution provider, announced a contest looking for video concepts fusing data and creative.

Flashtalking Sees Improved Mobile Tracking After Device[9] Acquisition

Real-Time Daily – March 8, 2016

Months after acquiring German ad-tech company Device[9], Flashtalking is seeing an increase in attributed conversions that would otherwise fall outside the reach of cookie tracking.

Mobile: TUI Group testet cookieloses Tracking

AdZine.de – March 8, 2016

Die Messung mobiler Conversions, die nicht über das klassisches Cookie-Tracking erfasst werden, ist eine Herausforderung für die Marketer. Mit einer neuen„Mobile Device Recognition“ will Flashtalking nun diese Tracking-Lücke innerhalb des mobilen Kanals schließen.

In-App Advertising Will Come of Age in 2016

PerformanceIn – March 3, 2016

Remember the Sony CMD Z5? Sony’s first flip phone – for me, this is where it all started and it was damn exciting because, for the first time, I could connect to the internet on my phone. Yes, it was slow and there wasn’t much to see but I didn’t need an app – I just went to the site. Simple.

Honda Uses Lightweight Apps To Drive Traffic To Auto Dealers

AdExchanger – February 25, 2016

Honda was one of the first automakers to roll out advertisements placed within mobile wallets, enabling the brand to target consumers after the initial ad impression with notifications regarding upcoming sales events.

How Honda Revved Up Customer Engagement with Mobile Wallet Ads

Mobile Marketer Magazine – February 22, 2016

Honda was one of the first automakers to roll out advertisements placed within mobile wallets, enabling the brand to target consumers after the initial ad impression with notifications regarding upcoming sales events.

Watching Super Bowl 50 With Flashtalking’s Real-Time Ad Tool

Mobile Marketing Magazine – February 8, 2016

What’s it like to update ads in real time during an event? The New York-based ad-serving platform Flashtalking gave me a demo during the Super Bowl.

Flashtalking Announces TUI UK&I as Mobile Attribution Beta Partner

Ad Tech – February 5, 2016

Flashtalking, the leading global independent ad server, today announced a mobile attribution beta test for TUI UK&I, following its acquisition of device recognition solution Device9 which closed September 2015.

TUI Launches Mobile Attribution Beta Test with Flashtalking

Mobile Marketing Magazine – February 5, 2016

Global ad server Flashtalking is launching a mobile attribution beta test for TUI UK&I, following its acquisition of device recognition solution Device9 last September.

It’s Time For Brands To Lead in Attribution

Adotas – January, 2016

A new breed of attribution vendors are taking the friction out of the measurement process. Now it’s time for brands to become active participants in developing (and demanding) better insights that will drive better business results.

Flashtalking Buys Attribution Service Encore Media Metrics

Exchange Wire – January, 2016

“This allows Flashtalking to be completely on the side of the advertiser, free to act as an independent, dispassionate auditor and optimiser of media performance and inventory quality”, says Flashtalking CEO John Nardone.

Flashtalking Acquires Encore, Adds Attribution Services To Its Offering

AdExchanger – January, 2016

The ad server Flashtalking added attribution analytics to its platform Tuesday with the acquisition of Encore Media Metrics. The terms of the deal and valuation were not disclosed. “We think there’s a real opportunity in the market by bringing together in a bundle all the options for online advertising programs,” said Flashtalking CEO John Nardone.”

Flashtalking Acquires Encore, Adds Attribution Services To Its Offering

Ad Tech Daily – January, 2016

Flashtalking, the leading global independent ad server, earlier announced its acquisition of Encore, long-time pioneer in cross-channel, fractional attribution technology. A complete integration of the Encore Ensemble Attribution™ engine empowers advertisers to move beyond last-touch measurement models to optimise every consumer engagement in the conversion path across paid, earned and owned media.

Flashtalking Acquires Encore, Now Can Offer Attribution Services

Adotas – January, 2016

Flashtalking, the leading global independent ad server, earlier announced its acquisition of Encore, long-time pioneer in cross-channel, fractional attribution technology. A complete integration of the Encore Ensemble Attribution™ engine empowers advertisers to move beyond last-touch measurement models to optimise every consumer engagement in the conversion path across paid, earned and owned media.

US Digital Display Advertising Trends: Eight Developments to Watch for in 2016

eMarketer – January, 2016

“I think people are going to be doing a lot more with cross-device than they’re talking about right now,” said John Nardone, CEO of ad-serving and online technology platform Flashtalking. “The industry will make a lot of progress this year, but we just won’t be hearing people shout it from the rooftops because it’s close enough to that privacy third rail that people have to be careful.”

What You Don’t Know about Viewability

The Drum – December, 2015

It was about a year ago that a seemingly innocuous picture of a striped dress nearly broke the internet. People practically came to blows over whether a dress originally posted on Tumblr was blue and black—or white and gold.

Tips for Transitioning to a New CMO

iMedia – November 24, 2015

Your company — or sometimes even more stressful — your client has hired a new CMO. There’s usually a high level of panic that comes along with “courting” this new boss or contact. But it doesn’t pay to run around like a chicken with your head cut off. We reached out to some industry veterans to get their tips for encouraging a smooth transition to this new leadership for you and your team.

New Flashtalking Viewable Conversions Metric Provides Higher Attribution Precision for Major Auto Brand

Market Wired – November 19, 2015

Flashtalking, the world’s leading independent ad server, today launched its advanced viewability offering to all existing and prospective clients. At the heart of the new offering is the viewable conversions metric that adheres to impression viewability standards defined by the MRC*. The methodology provides actionable information about individual impressions and introduces a new viewable conversions metric, providing more granular data to drive precise attribution and media optimization.

Flashtalking Adds Chief Technology Officer to Usher in Next Chapter of Ad Serving Innovation

MediaPost – September 22, 2015

Flashtalking, the leading global independent ad server, announced the appointment of Patrick DeAngelis as Chief Technology Officer. DeAngelis takes the engineering helm as the company continues to drive innovation around HTML5 programmatic creative, cross channel ad serving, and campaign measurement unrestricted by the cookie and media buying biases. He leads a global development team that aims to deliver the next chapter of creative tech innovation to the world’s biggest advertisers and their agencies..

Flashtalking Acquires Device[9], Has Mobile Attribution On The Brain

Adexchanger – September 22, 2015

Flashtalking is on a quest to become what company CEO John Nardone calls a “single point of truth.” It’s why the NYC-based ad server decided to buy Device[9], a small cross-device recognition company located in Hamburg, Germany. At its core, Device[9] is a probabilistic solution that eschews cookies as the connective tissue between different devices. The company’s algorithm evaluates a variety of different non-PII signals – everything from OS, browser settings, screen resolution and plug-ins to slightly more obscure characteristics like CPU data, battery information and time zone – to identify users across desktop and mobile.

2016 Political Campaigns Stay Relevant With Digital Strategies

MediaPost Politics – September 8, 2015

Once a drop in a multibillion-dollar ocean of media spend, online political advertising is poised to play a much bigger role as political money adopts data-driven strategies to scale and personalize their campaigns. Though online will account for only 8% of political media budgets in this election cycle, according to advertising research firm Borrell Associates, the growth will be nonetheless explosive at $955 million, up from $270 million in 2014 and a mere $14 million in 2010.

Creative Agencies, What’s Your Post Flash Plan?

Mediapost Agency Daily – August 12, 2015

Google and Mozilla recently nailed Flash’s coffin shut by reducing support for it in Chrome and Firefox. Despite this being a long time coming, the decision has caught much of the industry flat footed. If you’re among those without a plan for September 1, when Google begins “intelligently” pausing Flash content in Chrome, here are several approaches to help you stay sane and stay relevant.

Getting Up to Date on VAST

AdMonsters – July 27, 2015
For those of you just starting out in the industry, if you are not sure what the VAST standard is, or want a deeper understanding of how it works, let’s start again from the beginning. VAST, or Video Ad Serving Template, is part of a Digital Video Suite of guidelines and standards intended to make running video ads more interoperable.

Flashtalking CEO: Math Doesn’t Matter Without The Message

AdExchanger – July 16, 2015
John Nardone, the newly minted CEO of UK-based ad serving platform Flashtalking, feels like he’s come full circle. After spending more than 10 years deep in the ad tech weeds, Nardone, whose resumé includes the chief exec role at [x+1] – which sold to Rocket Fuel in August 2014 for around $230 million – and the co-presidency at marketing mix modeling company Marketing Management Analytics, is pleased to be back on the creative side of the fence.

Suddenly the focus of advertisers

adzine – July 16, 2015
The recent discovery of the said vulnerability Mozilla on Tuesday urged a drastic measure: The browser vendors blocked in the current Firefox browser the surrender of all flash-based files. This meant that many advertising campaigns could not be delivered. “On Tuesday our phone does not stop ringing,” Frank Lefering, Director Account Management reported the ad serving provider Flashtalking.

Bring your creative back to the head of the table

iMedia Connection – July 9, 2015
Data-driven marketing is the new normal. Across the industry and inside the agency — we are more data-focused than ever before. Data now drives the media process in ways we only dreamed about just a few years ago.

Getting The DMP Integration Right

AdExchanger – June 25, 2015
Data-driven marketing is only as strong as the ability to ingest, model and apply the data at our fingertips. But as adoption of data-management platforms (DMP) becomes widespread among advertisers, one of the biggest challenges has been integrating this valuable, granular data into other platforms for media buying or creative personalization.

Flashtalking Launches HTML5 Training Series for Creative Developers

MarketWatch – June 16, 2015
Flashtalking, the leading global independent ad server and ad tech company, today announced the launch of free educational training for creative designers and developers on how to effectively make ads in HTML5 using the company’s API and Ad Builder tool. The series is being established in reaction to Google announcing their latest Chrome enhancement, the implementation of “intelligent pausing” of Flash on websites where the technology is not deemed core to the user experience…

Honda leverages mobile wallet ads to promote sales event

Mobile Marketer – May 14, 2015
The Vibes/Flashtalking-orchestrated campaign demonstrates the versatility of Passbook and Google Wallet by introducing the concept that mobile wallet can drive both direct response marketing and brand awareness…

Expert Voice, UK Country Director, Martin Pavey

Sphere London Blog – May 12, 2015
Right now mobile is an exciting place to be, no other digital marketing channel seems to offer the potential for such an intimate personal dialogue with consumers…

SMG strikes mobile ad agreement with Flashtalking

Media & Marketing Global-April 13 2015
Starcom MediaVest Group (SMG) has announced a mobile partnership with global ad server and technology company Flashtalking.

…Internet Ad Pioneer John Nardone …, Joins Ad Server

MediaPost-April 7, 2015
John Nardone, an early Internet media pioneer who went on to create a best-in-breed ad technology firm [x+1], which was sold to Rocket Fuel late last year, is setting his sights back on sites — as well as mobile — joining U.K.-based ad-serving platform Flashtalking as CEO.

News Bits: Allstate’s Takeover Ad at March Madness–It’s Mayhem …

ADOTAS-Mar 27, 2015
Flashtalking, Allstate, and their creative agency have launched another takeover ad on the Bleacher Report for March Madness…

People on the Move…

AdAge.com-Mar 6, 2015
Flashtalking hired Monika Belur as Vice President of VP-marketing. Ms. Belur will be responsible for leading the company’s marketing efforts…

Ad Serving Leader Flashtalking Announces Plans to Expand Global…

Marketwired (press release)-Feb 18, 2015
Leading full-service ad serving technology company Flashtalking announced plans to expand…

Auto Ads Veer Onto Back Roads During The Super Bowl 02…

Mediapost -Feb 13, 2015
The Super Bowl, I’ll say it, was really entertaining and tight ’til the end, and you know what that means: The advertisers who bought time…

Flashtalking Becomes Latest TAMI Tenant to Move To West 36th Street

Commercial Observer-Jan 13, 2015
Flashtalking, an online advertising technology firm, has signed a 10-year lease at 142 West 36th Street between Broadway and 7th Avenue,…

TA Associates announces investment in Flashtalking

Boston.com (blog)-Aug 6, 2013
TA Associates, a global private equity firm with offices in Boston, announced Tuesday that it has completed an investment in Flashtalking, …