Unique Reporting

Quick, simple & easy to use.

Flashtalking’s unique reporting interface is a breath of fresh air – a single, fast, comprehensive and fun (yes just ask our clients) interface for accurate measurement across all forms of digital marketing including display, video, rich media, search, social and affiliate marketing.
Reports run in seconds and offer instant manipulation of data, one-click switch from comprehensive data grid to interactive graphics, detailed analytics as standard, intuitive & instant build of custom data reports, at a glance status & delivery metrics, agency & advertiser branded interface, data export via API or to Excel, graph and chart export to PowerPoint, Word, Keynote, etc.

Custom Dashboards

Design & build your own dashboard in minutes.

At last a simple solution for delivering professional customised dashboard reports for agencies and brands – all provided as standard with no additional cost.
Dashboard reports can be configured specifically to your KPIs and then standardised or customised across an agency or advertiser.  Dashboards can be viewed by specific campaign, by market, by brand, or by any customised grouping. Data is updated on a daily basis and provides insight on campaign performance and benchmarks. Highly interactive and intuitive to use, the dashboards can be configured to show both graphics and data side by side, or to switch from one to another on a single click.



Fractional Attribution

Unbiased measurement that is fast to implement, easy to use, and squarely on the side of the advertiser.

Encore AttributionWhat is fractional attribution? Simply put, fractional attribution allocates partial credit to every touch point that drives a conversion. An evolution over traditional last-touch models, fractional attribution provides more accurate reports, insights and recommendations for optimizing performance.

Why an independent ad server?

Why get attribution from Flashtalking? Advertisers can use the Encore platform for attribution regardless of their current ad server. However, for clients running their ad serving through Flashtalking, they have seamless access to best, cleanest data set from the only truly independent ad server, operating outside the fray of media buying.

  • Analyze every conversion path using multiple algorithmic models to achieve the highest accuracy in assigning fractional credit to each interaction.
  • Distill results to produce clear insights and recommendations for minimizing waste and optimizing performance.
  • Visualize within a dynamic web interface that is customizable for each campaign.
  • Simplify processes and automate manual functions to reduce operational friction.
Inventory Quality



Advanced data access

Custom reports, data transfer, log-file data & API access.

For advanced data requirements Flashtalking’s agile platform provides a host of different access levels.  A powerful Reports Query tool allows users to create a custom layout and metric combination at advertiser or agency level and have the report scheduled for delivery. Our data team can provide specific custom reports, set up regular data transfers & give access to log-file level data.  For agencies wanting direct access to data from Flashtalking systems our API can be used for data collection or for full reports & system integrations.


Device Recognition & Mobile Attribution

Track customer behavior in a cookie-less environment.

As consumers increase time spent on mobile devices, cookies are not always a viable method to track behavior. The unique mobile environment produces challenges for marketers wanting to know exactly how mobile advertising is impacting conversions.
To date, most mobile tracking solutions track the mobile application and mobile web environments from a single device as separate users, leaving an unclear picture of how different mobile advertising touch points are leading to a conversion. By first merging more than 50 non PII mobile data signals to produce a unique signature, Flashtalking is able to then match those signatures effectively tying a single user’s impressions, clicks, and conversions to one device.


Sales & Transactions

Understand which ads drive revenue.

The Transaction report comes as standard whenever Flashtalking conversion measuring is implemented.  The transaction report includes customised metrics at publisher, placement, creative, and version level data including time to sale and time of sale. Sales metrics include up to 6 built in variables for common items such as salesValue, salesType etc and up to 20 custom variables for client specific values and KPIs.


Dynamic ads have transactional level detail to version level, so you can quickly tell how your retargeting, contextual targeting or third party data ads are performing.


Unique user & frequency of view

Track & report across multiple campaigns.

Flashtalking measure and report on unique user at a campaign, site and placement level (placement level is not provided by many ad servers). We remove duplicate users across single and multiple campaigns and within sites giving you a true reflection of your audience. Detailed user overlap reports show where publishers reach the same audience, and exclusive unique user measuring identifies where the genuine unique users are to be found.


Reports are available from early in the campaign so you can act immediately. Unique user measuring across multiple campaigns gives you even greater long term insight. We also provide frequency of view, performance over time, and time to conversion measuring help identify the point of diminishing returns in a campaign.


Dynamic ad version reporting

Drill down to each individual creative.

With dynamic content ads each version has its own unique data and all version reporting appears within our standard reports interface. Simply drill down to the level needed – even view what an individual ad version looks like directly within the reports interface. Each dynamic ad variant, each individual ad version and each group of versions can be individually or collectively reported on.


As with all Flashtalking reports, you can compare any combination of metrics and you can swap between data grid format and graphic view in one click. You also have the ability to filter results, rename versions, group ads, export to Excel, and take snap shots for PowerPoint presentations. Multi-variant analysis shows performance of any given variable against any chosen metric. For example, which background colour, headline, or call to action works the best for conversion, interaction rate, clickthrough, video play rate, etc.



Click Map Reports

Understand how users engage with your ads.

Flashtalking Clickmaps are a ‘heat-map’ of where people interact with ads and help identify what drives consumer engagement. With many rich media ads today acting as a full microsite the Clickmap gives a unique insight on user behaviour beyond the simple clickthrough – is the audience viewing additional content, what drives their involvement and what call to actions deliver results. Identify at a glance how individual aspects of an ad design impact performance and when combined with Flashtalking dynamic content Instant Ads you can swap out creative elements and quickly see the impact of changes.


Measure Video & Engagement

Full measuring for pre-roll and interactive ads.

Flashtalking allows agencies and brands to accurately measure all forms of online video and rich media digital advertising. Data is completely independent across multiple media owners providing an ideal basis for comparative analysis of video or rich media ad formats – whilst avoiding inconsistent or limited publisher reporting.


Our video and engagement measuring technology works seamlessly across desktop, tablet and mobile ads; numerous metrics are captured by default including percentage of video played, interactions and interaction times. Additional custom metrics are easily set up to match specific campaign and advertiser objectives.



Ad Visibility & Verification

Has your ad been seen?

Ad visibility reports are designed to give you a better understanding of whether an ad has been seen rather than simply delivered on a page. The report breaks down by publisher or network including referrer URLs and shows whether ads were initially displayed within the visible area of a users browser and for how long, what proportion of ads if not initially visible were subsequently seen on scroll, or were simply never seen.