Flashtalking

Simple build & testing process

Easy to use drag & drop components plus full ActionScript support.

The 'drag & drop' components simplify the entire build process. You can build the simplest or most complex rich media ad without ever needing to write ActionScript (but if you prefer to do so you can!) Whether you work in AS2 or AS3 our comprehensive components will make your job easier.

Preview, QA, and Test interface

Comprehensive and simple to use preview, QA and test facilities flag detailed error and event tracking to help you identify and fix issues with your ad files. Before trafficking test your ad in a live ad server environment and see how it behaves on page.

Online and real person help!

Whilst our build & testing tools are easy to use we do not forget a little help goes a long way. We provide comprehensive and contextual online help within both the Flash authoring environment and creative interface, and a quick email or call to our office will find we both answer the phone quickly and a real person will help resolve any issues or problems.

Client display page

When you are ready to share your work, you can create & brand your own client campaign approval preview pages in minutes.

Once approved Flashtalking take over, giving your ads one final QA before trafficking to publishers.

Unrivalled video quality and effects

Successful video ads rely on the quality of video, speed at which video appears, and a seamless delivery regardless of connection speed.

Flashtalking combines a multi-pass flash compression and bespoke algorithm to create both higher quality video and smaller video files (c. 30% smaller than our many of our competitors). This means your video appears and plays faster on-page, giving better value for money per page impression.

Our online video encoder allows video to be uploaded and ready to play in an ad within 15 minutes or less. Whilst easy to use build tools allow great video effects - synchronise video with animation at perfect frame by frame match, alpha channel video, create video hot-spots, or allow video to tween seamlessly as an ad expands.

In-stream & HTML5 video
for Apple devices

In-Stream video

Flashtalking makes it easy to deliver and independently track pre, mid and post-roll video ads in publisher video players. No need to send source video to publisher - video material (e.g. TV ad) is automatically encoded with Flashtalking's online tools and available for you to preview in minutes.

Detailed, independent and consistent performance measurement for in-stream ads appear within Flashtalking's reports interface, along with all other elements of your campaign. Metrics include video start, percent played, complete plays, interaction time through to advanced attribution and unique user data.

Flashtalking in-stream supports the IAB's Video Ad Serving Template (VAST) standard - any video player supporting VAST can run Flashtalking video ads. Third party tracking for publisher-hosted ads is also available.

HTML5 video for Apple devices

As part of your wider online campaign Apple's browsers on iPad, iPhone and iPod touch can be served HTML5 video rather than a fallback gif/jpeg.

User initiated play of high quality full-screen video ads with tracking of ad impressions, video plays, percentage video played and video full plays is displayed in the Flashtalking reporting interface directly alongside other campaign activity.

Pushing the boundaries

Dynamic landing pages

Create an exciting new element of your campaign with the ability to tailor the landing page (or other site pages) to reflect which ads the user has previously seen or interacted with. Different messages can be delivered to segmented audiences in both ads and now on websites.

See example

Morph site content into ads

Flashtalking's screen grab component allows any area of a live webpage to be captured and become part of the ad content. The screengrab is continuously taken during the day / campaign keeping the ads fresh and reflecting the current live site. The component can be used for simple expand ads through to full page take overs.

See example

Data feeds made easy

A simple "feed grab" solution for data feeds in ads. No need to involve the IT department - simply go to the website, highlight the feed, select which elements of the feed you want to use, and then drop them in your ad. You can also quickly select new feeds and update your ads accordingly.

Find out more

Videoscreen ads

Designed to create a large screen video or microsite experience on rollover rather than click. The videoscreen ads view rates are x1000s higher than click to play full screen. The videoscreen features a countdown prior to ad going full screen, to ensure accidental rollovers do not impact user or publisher experience.

See example

Twitter in ads

Take advantage of the immense popularity of Twitter and include Twitter feeds directly into your ad. We've done the work to understand the Twitter API so you dont have to.

See example

User generated content ads

Viewers can use their webcam to record, upload, and view their own content in an ad. Alternatively they can chat, comment, give feed-back, all within the ad. A moderator panel allows advertisers to review and approve generated content before going live.

See example

Create multiple ad versions in seconds

The latest release of Instant Ads allows for hundreds, even thousands, of ad versions to be created in seconds. For example if a hotel chain needs to produce a different ad for each location, with hotel image, address and price, this can be done from a single ad file & a spreadsheet upload.

Find out more

Mouse tracking ads

As a user moves their mouse around the page Flashtalking mouse tracking calculates the position of the mouse and allows the content of the ad to changed. Served via a special ad template this works with standard ad placements and does not need to be run as an overlay.

See example

Ad formats and functionality

Unlimited creative and interactive options, stunning technology that delivers amazing ads. Flashtalking provide simple to use solutions for the following formats & functionality.

Ad formats

Standard and enhanced / polite flash ads
Expand, Pushdown & Sidekick ads
Microsite ads
Video ads, live video ads
Overlay / Layer & Page Peel ads
Dynamic content ads
Messenger ads and takeovers
Page takeover ads
Communicating / synchronisation of ads
Pre, mid & post-roll video ads
HTML5 video ads for IPhone & iPad

Ad functionality

Screen grab - live page capture in ads
Data feeds, XML & RSS
Data collection
Voting & Polling
Papervision 3D
Print from ad
Email & Outlook reminders from ad
Social network & Twitter embedding
Google Map in ads
Mouse tracking ads
Screen shake/

Live video
User generated content
Multiple & dynamic click through
Coupon ads
Run games in ads
Interactive video hot spots
Right-click ads
Site search in ad

Suggest a new function

Personal Support

We're proud of our great client list and reputation. And count ourselves lucky to be working with some of the best media and creative people on campaigns that often exceed client expectations. Here's a taste of what people say about us:

'With the risk of sounding like a groupie. you guys are the BOMB!'

Katie, Fidelity US (Editor note: We think that is a compliment!)

'My first project with FlashTalking was a breeze. I found working with their system to be very intuitive and polished. FT really helped expedite the whole production process for me.'

David, R/GA New York

'We just wanted to show our thanks to you guys for all your amazing help on our campaigns. We know some of them have been problematic to say the least and I honestly don't think we would have got them live if it hadn't of been for you and your team!! '

Natasha, Mindshare

'Flashtalking not only provide the best client service they also have the most advanced technology. They continuously thrive to re-invent conventional ad formats, communication methods and reporting tools. This is driven by their deep dedication and passion for digital media ...and it's contagious. If you've ever thought adserving was boring, let Flashtalking surprise you!'

Rebecca, Starcom

'Flashtalking's Instant Ad tool completely changed the way we at Wunderman London deliver online media campaigns. Instant Ads means we're more adaptive, more relevant, which helps our messaging and creative ideas stand out in a busy digital landscape.'

Andrew, Wunderman

'The flashtalking team were fantastic in ensuring everything ran as smoothly as possible and launched as planned. It is this personal, dedicated and efficient service from Flashtalking that really makes you guys stand out above the corporate ad severs.'

Jonathan, DWA

'We use (and promote) Flashtalking when doing web advertising. It is simple to implement and Niki and her team offer superb support...I love flashtalking, genuinely.'

Dom, Head First Advertising & Design

'Just wanted to let you know that Simon, Belinda and Diarmuid did a great job in helping us get all of the activity live in time for yesterdays launch - and fully vindicates the decision to switch to Flashtalking in 2010.'

Jamie, Mindshare

'We run all our rich media ads, standard flash ads, and search reporting through Flashtalking and thanks to their advanced reporting we gain great insight to our campaigns. Their creative tools offer not only the most advanced creative options, but are also the simplest to use. The technical support they provide is of both the highest standard and is ways always given promptly and in a friendly and helpful manner. I would highly recommend Flashtalking!'

Kevin Durley - Development Director, Samsung

'USA get ready for the best service and video delivery around'

Nick, Steel London

'I would like to thank you all for being so consistently effective and efficient at Flashtalking, it's a breath of fresh air.'

Richard 'Ringo' Moss, Nerv

'Hi Diarumd, firstly thanks to your teams help with our campaign. Your tech teams in particular have been really responsive and helpful.'

Sam, Dare

'Just wanted to say that D and your tech team have done some absolutely amazing work for me, they all went far beyond what I would have expected from them and their efforts are truly appreciated! Big thanks!'

Becky, Mindshare

'We love you guys. I'm so pleased our biggest digital client has moved to using you on our request. Hurrah!'

Nicola, The Gate

'A big Thank you to the Flashtalking team for helping us through our first FT job. We've worked extensively with other platforms, and I must say the support was fantastic. So thanks again for the help! I look forward to our next FT project.'

Robert, Athlon Production

As always the guys got back within about 5mins, nobody can beat you guys for service!

Derek, The Communications Agency

Simple build & testing process

Unrivalled video quality and effects

In-stream & HTML5 video for Apple devices

In-Stream video

HTML5 video for Apple devices

Pushing the boundaries

Ad formats and functionality

Ad formats

Ad functionality

Personal Support

In-stream & HTML5 video
for Apple devices