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PRIMARY AD SERVING

Flashtalking is the leading independent global ad server for advertisers who value control of their own data and wish to separate media sales from delivery and measurement.

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CREATIVE PERSONALIZATION

Flashtalking’s creative management tools enable advertisers to personalize at scale by activating feeds and data with Decision Trees, our creative decisioning interface.

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identity management

Our native identity solutions and integrations with leading identity partners allow advertisers to reach their customers with true one-to-one messaging.

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advanced analytics

Flashtalking’s reporting platform and advanced analytics provide advertisers with a comprehensive view of the customer journey and surface actionable insights.

 
 

news & THOUGHT LEADERSHIP

Blog
Flashtalking Strategic Services Debuts New Martech Solution for Sports Betting and Gambling Marketers
Press Release
Flashtalking Strategic Services Debuts New Martech Solution for Sports Betting and Gambling Marketers
Press Release

Newest digital marketing “accelerator” equips major gambling ad marketers to activate and succeed with personalized dynamic creative and attribution at scale.

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Press Release
Why British Gas Ditched Google’s Ad Server
In the Press
Why British Gas Ditched Google’s Ad Server
In the Press

By blowing up British Gas’s attribution plans, Google sparked a strategic conversation about the company’s data practice. British Gas instead chose to migrate to a new ad server, Flashtalking, where it would own the ad-server data and could maintain independent attribution.

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In the Press
Frequency Management: Let’s Do Better Than Average
Thought Leadership
Frequency Management: Let’s Do Better Than Average
Thought Leadership

Frequency ranks among the most important factors in determining advertising effectiveness. Regardless of the quality of the placement, creative or context, too much exposure – or not enough – can lead to disappointing outcomes.

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Thought Leadership
 
 

Recent Awards

 
 
2018 WINNER Best Industry Collaboration with Vodafone & Wavemaker

2018 WINNER
Best Industry Collaboration
with Vodafone & Wavemaker

Autumn 2018 WINNER Best Ad:tech Supplier

Autumn 2018 WINNER
Best Ad:tech Supplier

2018 WINNER Attribution Category with IAS, Tapad & Dish Networks

2018 WINNER
Attribution Category
with IAS, Tapad & Dish Networks

Spring 2018 WINNER Best Ad:tech Supplier

Spring 2018 WINNER
Best Ad:tech Supplier

2018 FINALIST Best Marketing Analytics/Attribution Platform

2018 FINALIST
Best Marketing
Analytics/Attribution Platform