Flashtalking is proud to have been shortlisted at the 2019 I-COM Data Creativity Awards for the second consecutive year.

Steady on its path of strategic partner integrations and major product updates, the company continues to thrive as it expands its global presence.

CEO John Nardone speaks to MarketingTech on why collaboration is vital for the future digital ecosystem.

Programmatic creative can go the final mile, but it's only going to be effective if advertisers are properly planning their campaigns around the following four pillars.

By blowing up British Gas’s attribution plans, Google sparked a strategic conversation about the company’s data practice. British Gas instead chose to migrate to a new ad server, Flashtalking, where it would own the ad-server data and could maintain independent attribution.

Frequency ranks among the most important factors in determining advertising effectiveness. Regardless of the quality of the placement, creative or context, too much exposure – or not enough – can lead to disappointing outcomes.