Activate Ad Serving 2018-09-13T14:17:36+00:00
Activate sophisticated digital advertising strategies

Flashtalking provides advertisers and agencies with the tools, data and relevant connections within the ecosystem to activate sophisticated digital advertising strategies and cross-channel measurement. Our open stack, media agnostic approach and seamless integrations with data partners enables us to deliver the industry’s best programmatic creative technology, backed by the highest levels of expertise and service.

We believe in keeping things simple. The Flashtalking data activation platform, powered by our unique decision tree data rules engine, delivers the most sophisticated programmatic creative available today. Built from the ground up to bring together common sense marketing, exceptional creative and intelligent data driven strategies, Flashtalking programmatic creative works seamlessly across every real-time bidding platform.

 

Want to know more about data activation for programmatic creative?







Activate sophisticated digital advertising strategies.

Flashtalking provides advertisers and agencies with the tools, data and relevant connections within the ecosystem to activate sophisticated digital advertising strategies and cross-channel measurement. Our open stack, media agnostic approach and seamless integrations with data partners enables us to deliver the industry’s best programmatic creative technology, backed by the highest levels of expertise and service.

We believe in keeping things simple. The Flashtalking data activation platform, powered by our unique decision tree data rules engine, delivers the most sophisticated programmatic creative available today. Built from the ground up to bring together common sense marketing, exceptional creative and intelligent data driven strategies, Flashtalking programmatic creative works seamlessly across every real-time bidding platform.

 

Want to know more about data activation for programmatic creative?







Decision Trees

  • An intuitive drag ‘n drop decision tree empowers media pros to quickly create multiple layers of sophisticated ad decision making, without the need for complicated coding.
  • Build elaborate direct marketing strategies based on multiple ad serving rules and provide your client with an interactive preview of logic behind the campaign set up.
  • This simple and sophisticated visualisation is unique to Flashtalking, allowing our clients to better understand and ultimately optimise the most complex digital advertising campaigns.

DMP Data Activation

  • DMPs are a complex technology, but at their core, they are just a centralised repository where you can organise and leverage data.
  • Sure it’s the obvious place to hone your audience segments, but when powered by our unique decision tree data rules engine, that data brings dynamic creative to life and makes your advertising messaging relevant and impactful at scale on every ad impression and device.
  • Flashtalking is integrated with all the major DMPs and our experts are ready to help leverage your data investment towards more relevant creative messaging.

Campaign Manager

  • Re-envisioned with a simple to use and efficient self-service interface, Campaign Manager is built to scale and integrate with your advertising technology stack.
  • Manage sophisticated, high-scale campaigns with ease and speed. The new interface is optimized to be more friendly, customizable and efficient than any other ad serving platform.
  • Take ownership of your valuable performance data with independent, MRC-accredited and GDPR-compliant measurement. Choose your partners and approach to analyze reach, frequency and attribution.
  • Leverage Campaign Manager’s turnkey integrations and extensive APIs to connect with planning systems, ad servers, DMPs and DSPs.
  • Quickly get up to speed with our comprehensive knowledge base, training programs and global help desk. Our expert support teams are ready to help you run high-performing campaigns.

Platform Features

Real Time Targeting

Data driven relevance

The Right Message

Create sophisticated campaigns utilising data to trigger personalised creative.  DMP segments, contextual data, device targeting and 3rd-Party data can all be used for advanced targeting strategies.

Service & Expertise

We've got you covered

Global service and support

An experienced and dedicated team of experts will help you plan, execute and launch all types of digital advertising campaigns and provide access to the independent actionable data you require to succeed.

oneTag Tag Management

Keep it simple

site tagging made easy

Implement oneTag on advertiser site once and then remotely add or remove partner tags instantly via an intuitive tag management interface, ensuring full cross-channel measurement.

Power Feeds Platform

Easy data activation

Automated Data Feeds

Our Power Feeds technology is a fast and efficient way to activate data and product feeds for dynamic creative, enabling ad content to stay fresh and personalised on every ad impression cross-screen.

First Party Ad Serving

Improved attribution

take control of your data

First party ad serving provides advertisers with greater data protection, reduce 3rd-party cookie deleters/opt-outs and enables dynamic creative retargeting on mobile.

Decision Trees

  • An intuitive drag ‘n drop decision tree empowers media pros to quickly create multiple layers of sophisticated ad decision making, without the need for complicated coding.
  • Build elaborate direct marketing strategies based on multiple ad serving rules and provide your client with an interactive preview of logic behind the campaign set up.
  • This simple and sophisticated visualisation is unique to Flashtalking, allowing our clients to better understand and ultimately optimise the most complex digital advertising campaigns.

DMP Data Activation

  • DMPs are a complex technology, but at their core, they are just a centralised repository where you can organise and leverage data.
  • Sure it’s the obvious place to hone your audience segments, but when powered by our unique decision tree data rules engine, that data brings dynamic creative to life and makes your advertising messaging relevant and impactful at scale on every ad impression and device.
  • Flashtalking is integrated with all the major DMPs and our experts are ready to help leverage your data investment towards more relevant creative messaging.

Campaign Manager

  • Re-envisioned with a simple to use and efficient self-service interface, Campaign Manager is built to scale and integrate with your advertising technology stack.
  • Manage sophisticated, high-scale campaigns with ease and speed. The new interface is optimized to be more friendly, customizable and efficient than any other ad serving platform.
  • Take ownership of your valuable performance data with independent, MRC-accredited and GDPR-compliant measurement. Choose your partners and approach to analyze reach, frequency and attribution.
  • Leverage Campaign Manager’s turnkey integrations and extensive APIs to connect with planning systems, ad servers, DMPs and DSPs.
  • Quickly get up to speed with our comprehensive knowledge base, training programs and global help desk. Our expert support teams are ready to help you run high-performing campaigns.

Platform Features

Real Time Targeting

Data driven relevance

The Right Message

Create sophisticated campaigns that utilise data to trigger specific creative in real-time.  DMP segments, contextual data, device targeting and third party data can all be used for advanced targeting strategies.

Service & Expertise

We've got you covered

Global service and support

An experienced and dedicated team of experts will help you plan, execute and launch all types of digital advertising campaigns and provide access to the independent actionable data you require.

oneTag Tag Management

Keep it simple

site tagging made easy

Implement oneTag on advertiser site once and then remotely add or remove partner tags instantly via an intuitive tag management interface, ensuring full cross-channel measurement.

Power Feeds Platform

Easy data activation

Automated Data Feeds

Our Power Feeds technology is a fast and efficient way to activate client data and product feeds for dynamic creative, enabling ad content to stay fresh and personalized on every ad impression delivered cross screen.

First Party Ad Serving

Improved attribution

take control of your data

First party ad serving provides advertisers with data protection, an increase in accurate online sales measurement driven by digital ad spend and enables dynamic creative retargeting on mobile.