Flashtalking Named a Finalist in Digiday Marketing & Advertising Europe Awards
Flashtalking, the world’s leading independent primary ad server, is proud to have been shortlisted as a finalist for the 2019 Digiday Marketing and Advertising Awards Europe in the category of “Most Effective/Measurable Campaign”.
This year’s entry highlights Flashtalking’s collaboration with Mediacom to facilitate British Gas in improving their multi-touch attribution and media performance.
British Gas made the decision to switch its ad server to Flashtalking in the wake of Google’s decision to remove User IDs from the DoubleClick data transfer files. Using Flashtalking’s multi-touch attribution, British Gas realized substantial gains in campaign performance and measurement, uncovering key findings that enabled them to accurately attribute conversions and channel spend in the right direction.
Being named a finalist for the highly acclaimed Digiday Awards is a testament to Flashtalking’s industry-leading ad serving and analytics solutions. Last year, Flashtalking was also recognized as a finalist in the Award’s category of “Best Marketing Analytics/Attribution Platform.” The winners of the 2019 Digiday Marketing and Advertising Awards Europe will be announced on December 4th, 2019 in London.