Flashtalking at Adobe Summit 2019 as Speaker and Gold Sponsor
The next generation of duopoly alternatives for major advertisers and their agencies will be showcased at the Adobe Summit next week. Spotlighting its own offering and deepening integration with Adobe Advertising Cloud, Flashtalking today announced plans to sponsor the Adobe Summit. Leadership will introduce its joint solutions with Advertising Cloud for the top data-driven advertisers. The partners will take the stage at 8:30am on March 27th to present in a session titled “Future-Proof Your Analytics & Drive Growth,” with Adobe presenting as both an integrated partner and client case study to shine a light on the companies’ collaboration.
Since Flashtalking’s partnership with Adobe Advertising Cloud debuted late last year, the companies have made progress on their joint roadmap including:
Combining media exposure data in Flashtalking’s ad server to pre- and post-bid event data in Adobe Advertising Cloud’s DSP at a user-ID level for use in attribution, optimization and more;
Enabling seamless creative tag ingestion from Flashtalking into Adobe Advertising Cloud’s DSP; and
Global frequency management across ad buys. Advertising Cloud’s DSP was first-to-market in leveraging Flashtalking’s frequency signaling technology to effectively manage frequency across formats and ultimately give consumers a better experience with advertising. Frequency signaling is available as a feature of Flashtalking’s recently rebuilt Campaign Manager, its proprietary ad server workflow tool used by global brands and agencies for over a decade to carry out business critical tasks required for cross channel digital advertising.
The Future is Independent
Summit attendees can learn about the current and planned integrations between the two companies with a joint commitment for better, more fully transparent data for the buy side in advertising. The resulting integrations will make much of Flashtalking’s product suite more accessible to Adobe Experience Cloud clients, including for multi-touch attribution, Creative Analytics and IDconnect, all through Flashtalking’s primary ad-server.