Flashtalking Shortlists At The I-COM Data Creativity Awards
Flashtalking, the leading independent primary ad server, is proud to have been shortlisted at the 2019 I-COM Data Creativity Awards for the second consecutive year.
Flashtalking's entry highlights its work with The Trade Desk, Salesforce DMP and Kochava for McDonald's. The campaign features innovative technologies to auto-optimize on mobile app downloads and usage to power out of home advertising, coupled with learnings from mobile activity. Flashtalking’s approach was a market-first solution, linking mobile app data to digital out of home advertising. Through this solution, McDonald's was able to drive greater media efficiency.
Last year, Flashtalking took home the Attribution award for its innovative work with IAS, Tapad and Dish Networks.
The objective of the I-COM Data Creativity Awards is to acknowledge the most creative people and companies achieving business value and competitive advantage for their clients by leveraging value from data.
The I-COM Awards winners will be announced at the I-COM Global Summit, that takes place May 13th-16th, 2019. Peter Falcone, Director of Analytics, will be presenting Flashtalking's solution for McDonalds.