Flashtalking Expands Global Footprint to Support Worldwide Growth

 

Flashtalking, the leading independent ad server, today announced an expanding global footprint to support its Adobe partnership and growing worldwide business. Building on their decades of established presence in the UK, Germany and the Netherlands, Flashtalking is extending to Paris, Milan, Madrid and Warsaw. Flashtalking recently expanded their footprint in APAC beyond their Sydney office to include presences in Hong Kong and Singapore.

“As Flashtalking continues to win more full-service annual contracts with enterprise and global brands, we are reinforcing our North American operation as well as our worldwide infrastructure and talent,” said Flashtalking CEO John Nardone. “It’s an incredibly exciting and validating time, as some of the industry’s best and brightest move over to join our world-class team. We have been healthy, profitable and clear in our vision since day one. Our clients and partners will continue to benefit as we scale -- and scale the right way -- around the world.” As many as 50 new hires across Campaign Management, Client Services, Engineering, Product, Sales and Strategy teams are expected in the coming weeks.

Company leadership notes that this global growth reflects a year of strategic integrations and innovative product releases in 2018. Flashtalking started the year with the acquisition of the market-leading dynamic creative platform Spongecell and integrated its Ad Studio within months, as well as releasing the next generation of Campaign Manager with Frequency Signaling capabilities. In the same period, the company introduced cross-device personalization – an update that expanded its ‘ID Connect’ identity management product.

Comprehensive partnerships announced in 2018 include Neustar, LiveRamp, Tapad, Signal, and most significantly Adobe Advertising Cloud -- an integration that is a prevailing global focus for both organizations today.

Since Flashtalking’s partnership with Adobe debuted late last year, the companies have made progress on their joint roadmap including combining media exposure data in Flashtalking’s ad server to pre- and post-bid event data in Adobe Advertising Cloud’s DSP at a user-ID level for use in attribution, optimization and more; enabling seamless creative tag ingestion from Flashtalking into Adobe Advertising Cloud’s DSP; and global frequency management across ad buys. In fact, Adobe Advertising Cloud’s DSP was first-to-market to leverage Flashtalking’s frequency signaling technology to effectively manage frequency across media buying points and ultimately give consumers a better advertising experience. Flashtalking attended the 2019 Adobe Summit as speaker and Gold Sponsor, where it presented with Adobe the next generation of their partnership offering.