creative analytics report:
Rethinking creative measurement
To date, the majority of digital analytics effort has focused on media/audience performance, leaving most advertisers still relying on outdated response metrics for creative like click-through rates.
Flashtalking applied a proprietary, data-driven approach to account for bias from audience and media factors and to determine the effectiveness of each creative. By assessing the results of over 40 campaigns, Flashtalking has uncovered that:
There are significant gains to be made by properly measuring and optimizing creative. But to do so, advertisers must update their measurement tools, replacing outdated metrics with smarter, data-driven analysis of creative performance. Download our Creative Analytics Report for an in-depth look at how marketers should approach this measurement problem.