JOHN NARDONE // ceo
John Nardone is a first-generation ad tech pioneer serving as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he earned recognition within the advertising community for his ground-breaking work at Pepsi, Modem Media and Marketing Management Analytics (MMA). At MMA, he had a hand in establishing marketing mix modeling, illustrating his long-standing advocacy for marketing accountability. As CEO at [x+1], through its acquisition by Rocket Fuel, Nardone helped transform that business into a top-rated data management platform (DMP). Rocket Fuel acquired [x+1] for $230M in 2014. It was while running [x+1] that Nardone became a client of Flashtalking, and learned firsthand of its power as the art and science behind the perfect message.
PETE MASSEY // cFo
Pete was previously CFO at J Walter Thompson and subsequently President / COO at [x+1] through its acquisition by Rocketfuel. Specializing in leading high growth companies through inflection, scale, and exit, with a strong technical expertise and entrepreneurial mindset, Pete thrives on change and hands-on problem solving. He helps develop Flashtalking’s teams to execute and focus on value creation. An expert in translating business vision into flawless execution that delivers results and a valued partner to John Nardone, Flashtalking CEO, Pete provides excellent communication and consensus-building skills that satisfy the multiple constituencies across Flashtalking.
ben kartzman // cOo
Ben Kartzman’s experience brings over a decade of industry knowledge and leadership in ad tech to the Flashtalking team. Previously CEO and co-founder of Spongecell, Kartzman led the company’s evolution from a respected rich media provider to a market-leading dynamic creative platform trusted by sophisticated brands and agencies alike. With a shared vision of the future of data-driven creative, Spongecell and Flashtalking merged in early 2018. Earlier in his career, Kartzman consulted at Accenture, Bridgeline and venture-backed Guidester. He graduated with honors from Carnegie Mellon with a dual BS in Human Computer Interaction and Information & Decision Systems.
PAT DEANGELIS // CTO
Pat DeAngelis has two decades of ad tech engineering leadership experience, beginning his career leading agency-side technology practices, such as within Snyder Communications, before joining the founding team at Modem Media. On top posts at CentrPort and Infotrieve, he was responsible for advanced systems development before going on to lead the team at [X + 1 ], where he effectively began his path and his focus on systems and solutions for delivering highly personalized ad marketing solutions. He leads a global development team at Flashtalking that aims to deliver the next chapter of creative tech innovation to the world’s biggest advertisers and their agencies.
ANDY POCOCK // SVP STRATEGIC BUSINESS DEVELOPMENT
Co-founder of Flashtalking Inc.’s US business, responsible for initial launch through to successful and continued expansion from ‘three guys in a coffee shop’ to over 200 people in four offices across the US. A strategic business development executive with established high-value, revenue generating, partnerships across the industries leading advertising technology platforms. Consulting and executing a comprehensive range of digital media and technology solutions for blue chip advertisers, global agency teams and technology platform partners across US, Europe and APAC.
STEVE LATHAM // GLOBAL HEAD OF ANALYTICS
For 15 years, Steve has been a thought leader and expert practitioner in planning, executing and measuring digital media strategies. In 2010, Steve founded Encore Media Metrics to pioneer a new category in attribution and advanced analytics. Encore was acquired by Flashtalking in 2015 and now provides data-driven insights for advertisers around the globe. As a leading attribution platform, Encore has helped more than 100 brands and agencies save millions in wasted spend while generating significant improvements in ROI from digital media. A favored uncle and dog-dad, Steve grew up in Oklahoma, graduated from Harvard Business School and lives and works in NYC.
ANTHONY YAM // SVP PRODUCT
Anthony Yam is a forward-thinking leader in digital advertising, Yam co-chairs the IAB Flex Ads Working Group and has contributed to the development of the flexible, next-generation IAB ad portfolio that enables beautiful, scalable and respectful advertising experiences across the web. Previously Chief Product Officer and co-founder of Spongecell, he led development of an advanced dynamic creative and decisioning platform. Spongecell and Flashtalking merged in early 2018 to become the industry leading ad management platform. Prior to Spongecell, Yam built the flagship product for a natural language processing startup that was successfully acquired and integrated into Ariba’s spend management platform, now part of SAP. Early in his career, he developed electronic defense systems at the U.S. Naval Research Laboratory in Washington, D.C. Yam graduated magna cum laude with a BS in Electrical Engineering from the University of Tennessee.
John Mruz // SVP Strategy
John Mruz has built Flashtalking’s strategic services arm, which assists our clients and agency partners in developing their creative personalization strategies, including those for specific verticals such as Auto, CPG, Travel & Hospitality, Financial Services, and Sports Betting. The Strategy Team also provides consulting services to help our clients build the required organizational capabilities—processes, skills & collaboration models—to effectively leverage data-driven messaging technology in their businesses. John brings over 18 years of experience in data-driven marketing, most recently as VP of Client Solutions at [x+1] and VP Innovation at Rocket Fuel. Earlier in his career, Mruz worked at GE, Andersen Business Consulting, AT&T Wireless, and creative agency Rauxa Direct. John has a BS in Electrical Engineering from MIT, a Masters in Electrical Engineering from RPI and an MBA from Harvard.