case study: NATIONAL TV PROVIDER

Lower CPA
through more actionable data

A national TV provider was seeking actionable insights from its digital advertising to guide optimization efforts and to improve media performance and efficiency. Several key challenges prevented previous attempts to achieve accurate attribution metrics, including unreliable viewability data, fragmented user engagement, high cookie rejection rates and call center integration.

To collect more accurate data, the client implemented a best-in-breed technology stack consisting of Flashtalking, Tapad and Integral Ad Science. The advertiser saw:

  • 20% Reduction in CPA

  • 33% CPA reduction in non-brand search conversions

  • Results in only 30 days

 
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