general help

 

Any issues with tags, live ads, or trafficking questions should be directed to the account team or by emailing at TrafficUS@flashtalking.com.


Publisher
Certification

 

Interested in certifying Flashtalking Tags for your site? Please complete the form below to start the process, or contact us by email.

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PUBLISHER
REPORTING

 

LOGGING IN:

To use the Report Builder, first log into Report Builder in the Flashtalking Hub with your username and password.

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Once you’re logged into the Reporting application, you will be directed to the main screen where you can click on Create Report to begin.

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PUBLISHER REPORTING:

In the first section of the Customer Reports > New Template page, you can set the report properties as in the following:

  • Template Title: this is required to save the report

  • Report Type: Summary, Daily, or Transaction

  • File Type: CSV or XLSV

  • Date Range: Date Range of the report

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REPORT CONTENT:

The second section of the page defines the content of the report.

  • Advertisers: You can select all the advertisers listed or individual advertisers

  • Campaigns: Once you select the advertiser(s), you can select/unselect on a campaign level

Filters: You can filter even further by content category, creative, creative group or placement

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The third section is where you define the columns and groupings for your report.

  • Levels: Defines the granularity to your report. You can select from an array of options like Media Buyer, Advertiser, Campaign, and so on.

  • Metrics: Brings up a menu to select from Impression, Click, Video, Interaction and Information Select each option to bring up options under each section

  • Spotlights: If you have Spotlights set up, you can select them here

  • Spotlight Metrics: Spotlight-specific metrics section

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The last section on the page is the Scheduling section. Here you can schedule the frequency of the report and define a start and end date.

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You can also add the recipients to receive the reports automatically. Once you finish creating your report, you can “Save” your report and it will generate a report based on the start date or you can “Save and Run Once”, which will save your report template and run the report you created.

Note: If you need information about setting up a FTP Connection, please reach out to your Flashtalking contact.


AUTO-REFRESH:

“Auto-Refresh” is a general term for ad technology that initiates a new request for an ad impression to be served without the requirement of a new page load. An Auto-Refresh impression might occur in the context of say a live-updating stock-ticker or sports scoreboard, or it could be triggered by time, some kind of user-interaction/activity, or through other programming. If you use Auto-Refresh ad technology, and the total number of impressions triggered by Auto-Refresh is material (>5%), we can discuss implementing the capability to provide a segregated count of such impressions in our reporting. If this applies to you, and you would be able to provide Flashtalking with such a signal, say as a parameter on the ad call, please contact us to discuss implementation.