SUPPORT & TRAINING

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THE TOOLS & strategic SERVICES TO

launch your data-driven strategy

 
 
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THE PATH TO PERSONALIZATION

No matter where you are on the path to personalization, we have the resources to move you forward. Explore our best practices, thought leadership, and tutorials—all in one place.

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STRATEGic planning WORKSHOPS

Success isn’t just about investing in the right technology—it’s about learning new skill sets to launch a personalization strategy. We’ve developed workshops to show you how.

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AD SERVER MIGRATION

Switching ad servers is easier than ever with our dedicated Onboarding Team and phased transition process. We’ll get your campaigns up and running in no time.


Personalization:

flashtalking operating model

 
 
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The biggest challenge with data-driven messaging is not the technology. It is building a new operating model—the processes, skills, and collaboration models—to effectively leverage the technology. To help our clients and agency partners build these capabilities, we’ve developed the Flashtalking Operating Model (FTOM), our standardized approach to data-driven personalization. Through the FTOM, we’ve codified all of our collective knowledge, experience, best practices, tools and training, and made it all available to our clients and agency partners through our online Support Center.

  • Knowledge Transfer
    Build your own data-driven messaging capabilities

  • Consistent Approach
    The same process and tools for managed and self-service clients

  • Actionable Resources
    Step-by-step instructions with tutorials, examples, and best practices

  • Access Anywhere, Anytime
    Available through Flashtalking’s online Help Center

 
 

strategic planning workshops

 

Mass personalization is a major change to how advertisers think about and approach creative. Designing a creative strategy that takes advantage of all the opportunities for personalization, including different media touchpoints, data triggers, and relevance opportunities, requires a new combination of teams and skill sets. Flashtalking offers a Strategic Planning workshop to clients and their agency partners. Whether you’re just beginning your personalization initiative and looking for a place to start, or a seasoned pro looking to up your game, our Strategic Planning Workshops are a great way to start.

TEAM COLLABORATION

TEAM COLLABORATION

STRUCTURED EXERCISES

STRUCTURED EXERCISES

ACTIONABLE PLAN

ACTIONABLE PLAN

 
 

 

Ad server migration

 

Moving to the Flashtalking Ad Serving Platform? We make the transition simple with a comprehensive, phased transition plan and a dedicated Onboarding Team. Each advertiser’s customized transition plan emphasizes active communication between key parties, full transfer and organization of knowledge, and a clear, deliberate implementation process. Let’s get started today!

client testimonial

Making the ad server transition initially felt like a difficult decision, but after looking at the way we are planning to use our data in the future, and the importance of ensuring we had full access to that data, it quickly became clear it was the right strategic decision. The transition went smoothly. All our activity was moved in two weeks, with everything tracking perfectly right from the start. The process was simple and we’re happy we’ve made the right choice.

— Patrick Smith, Digital Marketing Manager, British Gas

 
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download your copy:

flashtalking migration guidE

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