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Lorem ipsum travelers are simultaneously a marketer’s dream and their worst nightmare. On the one hand, travel marketers benefit from an incredibly engaged and passionate customer, who is not only willing but often eager to consume travel-related content. On the other hand, they are also faced with both a brutal competitive environment and a customer with a microscopic—and shrinking— attention span. Breaking through to this new customer requires a fundamental rethink of how brands approach messaging. Personalized ad experiences take into account the time, circumstance, and need of individual customers.

 
 

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creative measurement for retailers

Attempting to manage advertising performance in retail can be a daunting task. To simplify things, we’ve compiled a set of commonly used performance metrics for retailers, along with key considerations for campaign setup and execution. Download your copy today!

 
 
 
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