US Digital Display Advertising Trends: Eight Developments to Watch for in 2016

eMarketer – January, 2016

“I think people are going to be doing a lot more with cross-device than they’re talking about right now,” said John Nardone, CEO of ad-serving and online technology platform Flashtalking. “The industry will make a lot of progress this year, but we just won’t be hearing people shout it from the rooftops because it’s close enough to that privacy third rail that people have to be careful.”