As the platform that owns the last mile — connecting audiences, media, and creative — the ad server has become a source of truth to verify and measure the delivery and performance of media and creative. This data unification becomes more difficult than ever with the impending loss of the Google ID in the US. Adobe Advertising Cloud and Flashtalking partner to offer the leading independent alternative for transparency and unhindered optimization.
Discover how Adobe and other sophisticated advertisers evolved their approach to:
Map customer journey across audiences, devices, and screens
Tie ads to online and offline results for optimized media buys
Connect online engagement to offline conversions
Analyze and maximize de-duplicated reach of target audiences