To address the challenge of fragmented attention, marketers must engage customers with creative and relevant advertising experiences across channels. This unprecedented level of personalization is an essential element in a brand’s advertising strategy.
While data-driven messaging may seem daunting, the secret is to design feed-driven creative frameworks that scale across all creative permutations. Join Flashtalking as we explore how to engage today’s distracted consumer through your brand’s data-driven content.
WHAT WE’LL COVER
The new creative brief to personalize creative at scale
Introduction to data-driven creative frameworks
Creative best practices for real-time feeds