To address the challenge of fragmented attention, marketers must engage customers with creative and relevant advertising experiences across channels. This unprecedented level of personalization is an essential element in a brand’s advertising strategy.

While data-driven messaging may seem daunting, the secret is to design feed-driven creative frameworks that scale across all creative permutations. Join Flashtalking as we explore how to engage today’s distracted consumer through your brand’s data-driven content.

 

WHAT WE’LL COVER

  • The new creative brief to personalize creative at scale

  • Introduction to data-driven creative frameworks

  • Creative best practices for real-time feeds

 
 
 

 
 
 
GARETH DOYLE  VP Creative Services

GARETH DOYLE
VP Creative Services

 
 
 

 
 
 

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