Sophisticated advertisers like Adobe rely on their ad server as the source of truth to verify and to measure delivery and performance of media and creative. Recent market developments—most notably Google's deprecation of the Google ID—have motivated global advertisers to migrate primary ad servers. While many of these advertisers recognize the strategic benefits of this move, there are common misconceptions about the level of effort required.
Flashtalking’s industry experts have refined the ad server migration process to ensure seamless campaign onboarding and to deliver unparalleled training programs to client teams. Join this webinar to hear first-hand from Adobe on why they invested in a switch to Flashtalking primary ad serving and the wins they’ve seen since migrating.
WHAT WE’LL COVER
Key steps and considerations for a successful ad server migration
An inside look at Flashtalking’s full training curriculum to ramp up your team quickly
Insights from Adobe’s strategic decision to switch primary ad servers