More than ever before we are seeing ads while our brains are working to process multiple streams of information. Mobile means we are seeing more advertising while we are on the move and multi-screen behavior is increasingly the norm as we watch TV. Through an exploration of published academic research on how we process ads when we are distracted or multitasking, this white paper provides a framework for understanding how digital advertising can best address consumers whose media consumption habits have fundamentally changed.
In this webinar, Flashtalking and Deloitte reveal a new five step creative process to help advertisers understand best practice for effective dynamic advertising and data-driven creative.
WHAT WE’LL COVER
How to remove silos in your organization
Changing the traditional order of creative strategy vs. media strategy
How to address consumers based on their location and attention spans – whether they are on the go, killing time at home or focused at work
Leveraging repetition and varied ad messages that match your consumer’s mindset
Developing message architecture that prevents “overengineered” campaigns and saves your company money and time