The role of today’s ad server has evolved. As the platform that aggregates and unifies data to connect audiences, media, and creative, the ad server has become the source of truth in the pursuit of verifying and measuring delivery and performance of media and creative.
Join Flashtalking as we discuss this new normal in ad tech—how the ad server has changed from a delivery and counting tool to a strategic platform blending data, connectivity, identity and activation.
WHAT WE’LL COVER
Data as a foundational asset in the context of industry change
The New Ad Server: Data Connection, Identity and Activation
Sneak preview of Flashtalking’s new Campaign Management Platform