The proliferation of mobile devices is simultaneously the gambling marketer’s dream scenario and worst nightmare. While mobile has opened access to millions of new players, it has also transformed these customers into chronically distracted multitaskers.

Marketers need to fundamentally rethink their messaging strategy to break through to these customers. Ultimately, the winners will be those who can deliver relevance—making their brand promise meaningful to the customer in the moment. Join Flashtalking as we explore how to lower acquisition costs and enhance customer lifetime value through real-time, personalized creative and advanced analytics.

 

WHAT WE’LL COVER

  • Applying creative personalization throughout the customer journey

  • Improving insights through better data unification and creative measurement

  • Live product demo of Flashtalking’s Power Feeds for Betting

 
 
 

 
 
 
SIMON THORNE  Country Director, UK

SIMON THORNE
Country Director, UK

JOHN MRUZ  SVP Strategy

JOHN MRUZ
SVP Strategy

DUREN DEXTER  Managing Director, Technology

DUREN DEXTER
Managing Director, Technology

PETER FALCONE  Director of Analytics, EMEA

PETER FALCONE
Director of Analytics, EMEA

 
 
 

 
 
 

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