To address the challenge of fragmented attention, marketers must address their customers with creative and relevant messaging across channels. How can marketers strategically meet this objective and what are the business implications? Join Flashtalking and Labmatik as we discuss the evolving imperative for personalized advertising and how to activate data-driven messaging within your organization.

 

WHAT WE’LL COVER

  • The business case for data-driven messaging

  • Mapping data-driven messaging to your customer experience journey

  • Strategies to activate data-driven messaging

 
 
 

 
 
 
JOHN MRUZ  SVP Strategy, Flashtalking

JOHN MRUZ
SVP Strategy, Flashtalking

TOM TRISCARI  Managing Partner, Labmatik

TOM TRISCARI
Managing Partner, Labmatik

 
 
 

 
 
 

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