Avoid data disruption: How Brands can future-proof their analytics

March 14, 2019

1pm ET

Steve Latham
Global Head of Analytics, Flashtalking

John Mruz
SVP Strategy,

While choosing an ad server may have been a tactical decision in the past for digital marketers, the decision has now become a very strategic one. As the platform that owns the last mile — connecting audiences, media, and creative — the ad server has become a source of truth to verify and measure the delivery and performance of media and creative. While the major walled gardens offer ease and convenience, they may come at the cost of data transparency, objectivity, and independence. Advertisers are facing the dilemma that has been looming for years: Should this ease and convenience outweigh transparency and objectivity in this high-stakes game of digital disruption? That is the question each advertiser will have to answer — now sooner than later.

In partnership with the ANA



Data Connection, Identity & Activation

As the platform that aggregates and unifies data to connect audiences, media, and creative, the ad server has become the source of truth in the pursuit of verifying and measuring delivery and performance of media and creative. Explore how the ad server has changed from a delivery and counting tool to a strategic platform blending data, connectivity, identity and activation.

  • Data as a foundational asset in the context of industry change

  • The New Ad Server: Data Connection, Identity and Activation

  • Sneak preview of Flashtalking’s new Campaign Management Platform




To address the challenge of fragmented attention, marketers must address their customers with creative and relevant messaging across channels. Flashtalking and Labmatik as we discuss the evolving imperative for personalized advertising and how to activate data-driven messaging within your organization.

  • The business case for data-driven messaging

  • Mapping data-driven messaging to your customer experience journey

  • Strategies to activate data-driven messaging



Getting Creative with Data-Driven Frameworks

While data-driven messaging may seem daunting, the secret is to design feed-driven creative frameworks that scale across all creative permutations. Explore how to engage today’s distracted consumer through your brand’s data-driven content.

  • The new creative brief to personalize creative at scale

  • Introduction to data-driven creative frameworks

  • Creative best practices for real-time feeds



The new creative paradigm

How can we best structure our organizational processes to efficiently send relevant and effective messages to consumers? Data-driven creative is no longer a “nice to have.” Flashtalking and Deloitte explore how to prioritize relevant creative messaging strategies when planning your campaigns.

  • Changing the traditional order of creative strategy vs. media strategy

  • Addressing consumers based on their location and attention spans

  • Developing a message to save money and time



From Longshot to Lock:
Personalized Creative for Sports Betting & Gaming

Explore how to lower acquisition costs and enhance customer lifetime value through real-time, personalized creative and advanced analytics.

  • Applying creative personalization throughout the customer journey

  • Improving insights through better data unification and creative measurement

  • Live product demo of Flashtalking’s Power Feeds for Betting