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  • Flashtalking Lance Une Solution D’unification Des Données Issues Des ID Uniques En France

    Mind Media
    18 Jun 2021
    Mind Media
    18 Jun 2021
    Flashtalking implantée en France depuis juin 2019, a annoncé mercredi 16 juin le lancement local de la solution IDConnect, qui permet la réconciliation des reporting issus des identifiants uniques (ID5, UID2.0, Neustar, etc.) sur une campagne publicitaire. Il permet d’associer les clics, conversions et impressions à un identifiant unique, pour ainsi gérer l’attribution selon les solutions d’identification.

Flashtalking implantée en France depuis juin 2019, a annoncé mercredi 16 juin le lancement local de la solution IDConnect, qui permet la réconciliation des reporting issus des identifiants uniques (ID5, UID2.0, Neustar, etc.) sur une campagne publicitaire. Il permet d’associer les clics, conversions et impressions à un identifiant unique, pour ainsi gérer l’attribution selon les solutions d’identification.

À retenir. La solution est payante—la société facture un montant forfaitaire à la livraison de données de campagne, ou pour un travail de réconciliation pour le compte du client—et peut être utilisée par des acteurs tiers comme les cabinets de conseil ou les sociétés spécialisées dans l’attribution. “Les besoins des annonceurs vont aller vers plusieurs identifiants pour une campagne. L’adserver est le seul endroit dans la stack technique où les données issues des ID et des campagnes peuvent être réconciliées”, constate Éric-Alexis Fortier, country manager France de Flashtalking.

 

Par Paul Roy

Publié à l'origine pour Mind Media

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