Stand out from the crowd with data-driven creative
Retailers face a more difficult and competitive environment than ever, as well as a customer whose attention and loyalty are more divided than at any time prior. However, disruption also creates opportunity. The deluge of data being created has remained a largely untapped resource to date. The retailers who take advantage of the opportunity to use data to create compelling interactions with their customers will be the ones who stand out from the crowd.
Personalize at every touchpoint
Understand customer behavior
Optimize with confidence
Discover how Macy's and other leading retailers have leveraged omnichannel feed-based creative and personalized at scale to delight their customers.