Future-proof measurement and personalization for the cookieless era
Cookies limit advertisers' abilities to personalize their consumers' experiences and accurately measure campaign performance. Flashtalking addresses these challenges with our Identity Framework, which provides advertisers the flexibility to use our FTrack ID, Household ID, and/or Cookie IDs for both measurement and personalization. Our Identity Framework empowers advertisers to expand their reach, improve accuracy, champion consumer privacy, and select the optimal ID for each campaign.
Future-proof personalization
Our platform is uniquely designed to bolster personalization with a suite of data triggers and cookieless identifiers to persist relevant messaging strategies and tactics.
Attribute performance
Accurately map a consumer's journey from ad exposures to conversions. Gain greater insights into reach, frequency, and conversion across both cookie-available and cookie-challenged environments.
Flexible framework
Choose any identifier (FTrack, HHIDs, or cookies) that best supports an advertiser’s strategies, utilizing it as the foundation for personalized messaging and measurement.
The most extensive coverage of reach, frequency, and conversions across channels and browsers
Flashtalking FTrack ID
Cookieless, privacy-friendly, probabilisticID that leverages behavioral and contextual signals to enable 1:1 messaging
Flashtalking Household ID (HHID)
A unique ID that expands reach and engages allmembers of a household with relevantads and measurement tailored to their communal devices
Cookies
Small pieces of text stored on devices to remember information about browsing preferences and activities
A global, privacy-safe, cross-device solution, combining sophisticated machine learning with real-time signals to enable user-level identification
Discover insights: Gain deep insights into campaign performance across multiple browsers, formats, and devices.
Drive scale: Unlock the full potential of personalized advertising at scale with a unified view of individuals, allowing relevant messaging across all touchpoints, devices, and browsers.
Quality data: Achieve 90%+ accuracy, validated against deterministic data, allowing advertisers to confidently make informed decisions.
Maintain consumer trust: Protect user privacy with FTrack's privacy-focused approach that does not leverage personally identifiable information (PII) or utilize sensitive data.
Prioritize privacy: Prioritize users' requests to opt-out and ensure that consumers are provided with transparent notice and choice through the innovative FTrack Privacy Icon.
A comprehensive view of household-associated devices, enabling consistent messaging and more accurate measurement across multiple channels and devices
Deeper insights: Respond to trends, preferences, and purchase patterns unique to specific household using our proprietary machine learning AI, enabling advertisers to tailor their messaging based on shared characteristics.
Improve attribution: Link devices within a household to accurately measure reach, frequency, and actions by capturing un-attributable exposures and conversions in cookieless and cookie-based environments.
Increase scale: Connect with entire households that share common characteristics, interests, or demographics, allowing for broader scale and maximizing reach and exposures.
Prioritize privacy: Utilizes anonymized and aggregated data to cluster devices into households for privacy-conscious targeting and personalization.
The most extensive coverage of reach, frequency, and conversions across channels and browsers
Flashtalking FTrack ID
Cookieless, privacy-friendly, probabilisticID that leverages behavioral and contextual signals to enable 1:1 messaging
Flashtalking Household ID (HHID)
A unique ID that expands reach and engages allmembers of a household with relevantads and measurement tailored to their communal devices
Cookies
Small pieces of text stored on devices to remember information about browsing preferences and activities
A global, privacy-safe, cross-device solution, combining sophisticated machine learning with real-time signals to enable user-level identification
Discover insights: Gain deep insights into campaign performance across multiple browsers, formats, and devices.
Drive scale: Unlock the full potential of personalized advertising at scale with a unified view of individuals, allowing relevant messaging across all touchpoints, devices, and browsers.
Quality data: Achieve 90%+ accuracy, validated against deterministic data, allowing advertisers to confidently make informed decisions.
Maintain consumer trust: Protect user privacy with FTrack's privacy-focused approach that does not leverage personally identifiable information (PII) or utilize sensitive data.
Prioritize privacy: Prioritize users' requests to opt-out and ensure that consumers are provided with transparent notice and choice through the innovative FTrack Privacy Icon.
A comprehensive view of household-associated devices, enabling consistent messaging and more accurate measurement across multiple channels and devices
Deeper insights: Respond to trends, preferences, and purchase patterns unique to specific household using our proprietary machine learning AI, enabling advertisers to tailor their messaging based on shared characteristics.
Improve attribution: Link devices within a household to accurately measure reach, frequency, and actions by capturing un-attributable exposures and conversions in cookieless and cookie-based environments.
Increase scale: Connect with entire households that share common characteristics, interests, or demographics, allowing for broader scale and maximizing reach and exposures.
Prioritize privacy: Utilizes anonymized and aggregated data to cluster devices into households for privacy-conscious targeting and personalization.
Ready to futureproof your personalization and measurement?
Dive into Flashtalking's Identity Framework to expand reach, improve accuracy, and champion consumer privacy.
Thank you for your interest. Someone on our team will reach out to you shortly.