PUT YOUR PERSONALIZATION STRATEGY INTO GEAR

The modern, digital-savvy customer is radically different than previous generations of auto shoppers. The modern auto customer increasingly values a highly-personalized customer experience journey over a make and model. The majority of that journey occurs in the digital domain, with the customer choosing his or her own preferred media channels at each step along the way. The opportunity for Automotive OEMs is to present a consistent—yet personalized—experience to each customer across all digital touch points using data-driven creative.

 
 
remessaging.jpg

ADVANCED REMESSAGING TACTICS

Data-driven messaging provides automotive marketers with the remessaging tactics you need to have an informed conversation with their customers throughout the customer journey.

video.jpg

FULL-FUNNEL Dynamic video

Dynamic video allows you to personalize based on the specific interests and browsing history of your target audience. Incorporate dynamic dealer locations, specific vehicle models and more.

dealer.jpg

FULL VIEW OF THE CUSTOMER JOURNEY

Algorithmic multi-touch attribution models and machine learning algorithms enable you to optimize creative performance and CPA throughout the customer journey.

 
 

 
 
 

our industry expertise

 
 
 

 
 
 

DOWNLOAD

AUTO VERTICAL ACCELERATOR

Discover how data-driven messaging can be applied at scale to personalize the entire customer experience journey and, ultimately, drive increased leads and sales in the automotive vertical. Download your copy today!

 
 
 
auto_accelerator_booklet.jpg