"Where do we start?"
Designing a creative strategy that takes advantage of all the opportunities for personalization, including different media touchpoints, data triggers, and relevance opportunities, requires a new combination of teams and skill sets. Innovid offers Strategic Planning Workshops to clients and their agency partners. Whether you’re just beginning your personalization initiative and looking for a place to start, or a seasoned pro looking to up your game, our Strategic Planning Workshops are a great way to start.
Workshop Series
Creative Strategy Workshop
Paid media personalization using data-driven messaging/DCO technology represents a major change to how advertisers think about and approach creative. Designing a creative strategy that takes advantage of all the opportunities for personalization, including different media touch points, data triggers, and relevance opportunities, requires a new combination of teams and skill sets. While the skills required exist in most marketing organizations, they often sit in separate silos with no process to connect them. This leaves many advertisers in the position to either start or grow a personalization program—and asking, “Now what?”
Social Strategy Workshop
A critical part of social success is developing a messaging strategy that takes advantage of all the promises of social. The possibilities are endless and potentially overwhelming. A media strategy that takes advantage of all the opportunities for social personalization, including deeper audience touch points, data automation, rules-based optimization, and a robust test-and-learn plan, requires a new combination of skill sets. While the skills required exist in most organizations, they often sit in separate silos with no process to connect them—leaving teams asking, “Now what?”
Proven benefits
Education
Our consultative team will teach you a comprehensive, personalized social strategy to take advantage of optimal platforms and deliver creative messaging that stands out from the clutter.
Actionable testing plan
You will emerge from the workshop with a comprehensive test and learn agenda. Teams will have all the inputs for a clear go-to-market project plan: creative messaging, full-funnel audience plan, media activation strategy built on brand KPIs, and outputs to quickly learn what is driving performance.
Speed to market
You can expect Innovid's strategic planning workshops to accelerate your speed to market by at least 6–8 weeks.
Competency building
The workshops are designed to be a hands-on training experience where you not only develop the strategy, but also gain confidence across teams to do it on your own and quickly realize the potential of leveraging our Innovid solutions.
Creative Strategy Workshop
Creative Strategy Workshop
Innovid's Creative Strategy Workshop brings together the brand, creative, and media teams to develop a comprehensive personalization strategy. Structured as a three-part virtual series (four hours total), the Creative Strategy Workshop guides the participants through the process of developing a data-driven personalization strategy and demonstrates how to apply the best practices described in the Innovid Operating Model for Personalization. Whether you are just beginning your personalization initiative or you’re a seasoned pro looking to up your game, conducting a Creative Strategy Workshop is a great way to accelerate your speed to market.
Data-Driven Messaging 101
Innovid delivers a 1-hour training session on the basics of data-driven messaging to prepare participants with a common understanding of the concepts that will be applied in the workshop. (1 hour)
Brainstorm Session
Innovid's Strategy Team facilitates a structured brainstorming process to identify personalization opportunities and messaging across the customer and prospect universe. (2 hours)
Introduction (5 min)
Team introductions are made, and session objectives are shared.
Customer Insights (25 min)
Client/agency presents the latest customer insights, and we review available data triggers (provided in advance).
Breakout Sessions (60 min)
Participants are assigned to breakout rooms of 4–5 people. A Flashtalking facilitator guides the team through the process of identifying message audiences.
Group Discussion (30 min)
Each breakout group shares message audiences, and the full group identifies winning ideas.
Innovid synthesizes outputs
(2–3 days)
Final Readout
Innovid reviews the strategy outputs with the session participants, including messaging audiences, decision trees, data triggers, and next steps. (1 hour)
Social Strategy Workshop
Social Strategy Workshop
Innovid's Social Strategy Workshops bring together the brand, creative, and media teams to develop a comprehensive media strategy from creation to optimization. Structured as a three-part virtual series (four hours total), the Social Strategy Workshop guides the participants through the process of exploring social creative personalization and activating across publishers in an accelerated approach to drive better business results across the board.
Introduction and 101
Innovid's Strategy Team facilitates a structured kick-off session to prepare participants with a common understanding of the concepts to be applied in the workshop. (1 hour)
Brainstorm Session
We’ll explore opportunities to optimize current social media plans for personalized messaging across the customer and prospect universe, ideal platforms and budget allocation based on potential audiences, and areas to speed up the day-to-day activation. (2 hours)
Introduction (5 min)
Team introductions are made, and session objectives are shared.
Discovery (25 min)
Client/agency presents latest social marketing results including customer insights and media results.
Breakout Sessions (60 min)
Participants are assigned to breakout groups where facilitator guides the team through exploration of solutions.
Group Discussion (30 min)
Each breakout group shares ideas, and the full group identifies winning concepts.
Social Partner Deep-Dive Session
Innovid co-hosts a workshop session alongside a social partner (TikTok, Pinterest, Snapchat, Meta, or LinkedIn) to educate on best practices and customize a launch plan. (1 hour – optional)
Innovid synthesizes outputs
(5–7 days)
Final Readout
Innovid reviews the strategy outputs with the session participants and defines next steps and action plan. (1 hour)
