Breaking through the Digital Ad Ceiling with Creative Personalization
Leveraging Creative Ad Tech for automation, relevance, and intelligence can help campaigns break through the digital ceiling without breaking the marketing budget.
From our team
Addressing the creative-media gap
In a world where creative drives over 50% of campaign performance, over-indexing on media at the expense of creative causes a serious imbalance.
Enabling great creative
Take a moment to consider what exactly is meant by great creative, and the role that ad tech—specifically, creative ad tech—plays in enabling it.
The Flashtalking Framework
The technology fault line at the center of the creative-media gap—explained in detail.