Flashtalking
26 Sep 2023
Relaunch of ad tech stack accompanies new research on creative impact for omnichannel marketers
Flashtalking
26 Sep 2023
Le nouveau lancement de la technologie publicitaire s'accompagne d'une étude sur l'impact de la création dans la publicité digtale pour les spécialistes du marketing omnicanal.
Flashtalking
26 Sep 2023
Der Relaunch des Ad-Tech-Stacks wird begleitet von einer neuen Studie zur kreativen Effektivität für Omnichannel-Marketer.
Flashtalking
26 Sep 2023
El relanzamiento del nuevo stack tecnológico publicitario acompaña un nuevo informe sobre el impacto creativo para los expertos en marketing multicanal
Flashtalking
26 Sep 2023
Il rilancio dell'ad tech stack si accompagna a una nuova ricerca sull'impatto creativo per i professionisti del marketing omnichannel
Mediaocean
21 Jun 2023
Enabling activation within the Flashtalking platform alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter, and TikTok
Mediaocean
28 Feb 2023
Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics
Mediaocean
17 Aug 2022
Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.
Mediaocean
16 Jun 2022
New integration and solutions bring self-service ad creation, management, and optimization to TikTok.
Mediaocean
07 Jun 2022
Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
Mediaocean
12 May 2022
Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
Mediaocean
08 Feb 2022
New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.
Flashtalking
02 Dec 2021
Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.
Mediaocean
16 Nov 2021
Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.
Flashtalking
28 Oct 2021
Mediaocean today announced that it has been named a Leader by Gartner, Inc. in the “Magic Quadrant for Ad Tech” (October 2021) research report. This is the second time that Mediaocean has been named in the Ad Tech report, having been named as a Visionary in 2020. The research was conducted prior to the acquisition of Flashtalking, and those additional capabilities were not considered.
Flashtalking
25 Oct 2021
Flashtaking by Mediaocean e Media Consultants siglano una partnership con l’obiettivo di automatizzare le comunicazioni tra la piattaforma Flashtaking e Net*Box, il tool di media planning, management e administration per il mezzo digitale appartenente alla suite Ad*Box di Media Consultants.
Flashtalking
21 Oct 2021
Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform
Mediaocean
11 Oct 2021
Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead
Flashtalking
11 Oct 2021
Flashtalking by Mediaocean announced two significant appointments to strengthen its team in the Japan and Asia-Pacific (JAPAC) region. Tiffany Foxwell, is named as the new Head of Client Services, JAPAC, while Eva Ericksen will be Creative Development Lead, JAPAC.
Flashtalking
22 Sep 2021
Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
Mediaocean
22 Sep 2021
Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
Mediaocean
31 Aug 2021
Mediaocean, the leading global omnichannel advertising platform, today announced an investment from funds advised by CVC Capital Partners, along with TA Associates, who are acquiring the stake in the company held by Vista Equity Partners.
Flashtalking
05 Aug 2021
Flashtalking has partnered with TVSquared for cross-platform TV measurement to provide real-time, household-level insights to marketers globally, proving the unique reach that connected TV (CTV) delivers beyond linear advertising.
Flashtalking
14 Jul 2021
Die fusionierten Unternehmen bilden eine unabhängige Technologieplattform für Omnichannel-Marketing mit Schwerpunkt auf kanalübergreifender Videowerbung und dynamischen Werbemitteln
Flashtalking
14 Jul 2021
Insieme, le due società offriranno la piattaforma tecnologica più affidabile e indipendente sul mercato per la pubblicità multicanale, con un’enfasi particolare sul video cross-channel e dynamic creative.
Flashtalking
13 Jul 2021
La unión de ambas empresas dará lugar a la plataforma tecnológica independiente más fiable del mercado para una publicidad omnicanal. Además, se enfatizarán las campañas de vídeo multicanal y la creatividad dinámica.
Flashtalking
13 Jul 2021
両社は一体となり、オムニチャネル広告用に最大の信頼を受ける独立テクノロジープラットフォームを確立 ― クロスチャネルビデオとダイナミッククリエイティブを重点に
Flashtalking
13 Jul 2021
The combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
Mediaocean
13 Jul 2021
Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
Flashtalking
24 Jun 2021
Flashtalking today announced a strategic partnership with Throtle, a leader in identity resolution, data onboarding and distribution. The partnership reflects a rising trend, as global independent marketing technology companies choose to partner with those who share values to provide operational ease, business model transparency and consumer notice and choice, all in the ultimate service of clients.
Flashtalking
23 Jun 2021
El consumo de CTV (Televisión Conectada) y OTT (libre retransmisión de contenidos de vídeo en streaming) está creciendo vertiginosamente en los últimos meses, y según eMarketer se prevé que la inversión publicitaria en CTV en EE.UU. alcance este año los 11.360 millones de dólares y 18.290 millones en 2024. Esta situación ha llevado a Flashtalking, la plataforma independiente líder mundial de gestión de publicidad, creatividad basada en datos e información unificada, a llegar a un acuerdo con Viant Technology Inc., DSP que opera en el NASDAQ y ofrece un software de publicidad digital, a través de Protected by Flashtalking, para apoyar a clientes de todo el mundo en su inserción en CTV y protegerlos contra las amenazas de fraude presentes y futuras en dicho canal.
Flashtalking
16 Jun 2021
Flashtalking lance IDConnect sur le marché Français. Dans le cadre de leurs campagnes, qui seront à court terme soutenues par plusieurs solutions d'identification des utilisateurs du fait de la fin des cookies tiers, les annonceurs ont besoin d'une solution pour orchestrer une vue centralisée de "l'identity management" afin de continuer de tirer partie de la personnalisation créative, ainsi que la mesure, dans un monde post-cookie.
Flashtalking
07 Jun 2021
Para dar una solución a esta situación Flashtalking ha anunciado la puesta en marcha de una tecnología integral permite la gestión de los diferentes identificadores que son utilizados por las marcas. Con ello, se proporciona a los anunciantes la única solución end-to-end de la industria que posibilita la personalización y medición de las campañas en un entorno sin cookies y que garantiza la privacidad de los usuarios, ofreciendo una notificación de las características de cada impresión. Para ello, se han integrado las herramientas Privacy Icon, IDConnect y FTrack.
Flashtalking
03 Jun 2021
Das Identity Framework basiert auf der fünfjährigen Erfahrung des Unternehmens mit cookielosen Produkten und ermöglicht ein zukunftsfähiges datengetriebenes Marketing
Flashtalking
03 Jun 2021
Flashtalking annonce l’introduction sur le marché Français de sa technologie de tracking cookieless, FTrack. La technologie FTrack de Flashtalking, reconstruit le funnel du parcours client dans la chaine publicitaire, sans s’appuyer sur le cookie tiers.
Flashtalking
02 Jun 2021
Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, today announced that Protected by Flashtalking and Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company are collaborating to support clients worldwide, providing industry-leading protections against current and developing CTV ad fraud threats. Following its acquisition of Protected Media, Flashtalking offers the industry an MRC accredited solution for Sophisticated Invalid Traffic Detection and Filtration in OTT.
Flashtalking
27 May 2021
Flashtalking has formed an exclusive partnership with enhanced CTV ad leader, BrightLine, to extend personalized interactive advertising and advanced ad format capabilities to CTV/OTT environments.
Flashtalking
19 May 2021
Flashtalking, the leading global independent platform for omnichannel ad management, data-driven creative, and unified insights, today announced the introduction of a new identity framework to provide advertisers the industry’s only complete end-to-end solution for cookieless personalization and measurement with privacy controls. The comprehensive framework is built on a suite of products including Privacy Icon, IDConnect and FTrack, previously the industry’s first cookieless single-device identity solution.
Flashtalking
19 May 2021
Bei Flashtalking glauben wir an ein freies und offenes Internet, in dem:
Publisher und Werbetreibende ihre First-Party-Daten, die sie durch Interaktionen mit dem zustimmenden Konsumenten erhalten, für die zielgruppenspezifische Ausspielung von Werbemitteln sowie die Messung ihrer Kampagnenerfolge nutzen dürfen.
Publisher und Werbetreibende Dienste Dritter hinzuziehen dürfen, um diese Daten für ihre Zwecke zu verarbeiten, solange sie sicherstellen, dass die Daten niemals über die vereinbarten Zwecke hinaus verwendet werden.
Werbetreibende in der Lage sein müssen, ihre Werbeausgaben sinnvoll einzusetzen und das Recht haben, ihre Kampagnenresultate genau nachzuvollziehen. Anonymisierte Daten sind für die Werbemittel- und Kampagnenanalyse essenziell.
Flashtalking
11 May 2021
La consultora tecnológica norteamericana Gartner acaba de otorgar a Mediaocean, de entre catorce compañías, el galardón de líder del sector de la publicidad digital en su último informe, conocido como Ad Tech Magic Quadrant. Se trata de la segunda vez que Mediaocean ha sido nombrada en el informe Ad Tech de Gartner. Ya que con anterioridad, en 2020, fue reconocida como compañía ‘Visionaria’. Además, este último reconocimiento se ha producido antes de la adquisición por parte de Mediaocean de Flashtalking, por lo que no se han tenido en cuenta las capacidades adicionales con las que cuenta ahora la plataforma.
Flashtalking
08 Apr 2021
Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the launch of its Agency Partnership Services program. The program is designed and led by agency veteran Walt Cheruk, who recently joined as Vice President of Strategy to provide optimal support to Flashtalking’s agency partners worldwide.
Flashtalking
18 Mar 2021
Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the hiring of Michael Tuminello to advance its strategic expansion into verification and to refine its video offerings, as Vice President of Strategy for the company.
Flashtalking
16 Mar 2021
Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the establishment of breakthrough ecosystem for linear to digital distribution, as part of its new integration with Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers. The integration with the CTS Ad Management Platform establishes the industry’s first distribution vehicle for taking linear to digital – as well as centralizing linear and online video creative management in the process.
Flashtalking
10 Mar 2021
Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new technology integration with Flashtalking, the leading global independent primary ad server specializing in creative personalization. The integration with the CTS Ad Management Platform centralizes linear and online video creative management – streamlining workflows through automation. The joint solution unifies video activation to drive greater visibility and optimization across any screen and destination.
Flashtalking
26 Feb 2021
Flashtalking today announced that the Media Rating Council (MRC) has granted the company accreditation for its video rendered ad impressions measurement capabilities. The "Video Ads Requested and Impressions rendered within Desktop, Mobile Web and Mobile In-App” accreditation granted to Flashtalking further underscores its widening command of media quality measurement and optimization for all advertisers, particularly those implementing multi-channel marketing.
Flashtalking
22 Feb 2021
Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media, as the company becomes the only independent ad server with an MRC accredited solution for Sophisticated Invalid Traffic Detection and Filtration in OTT. The acquisition and resulting fortification in OTT/CTV capabilities further reinforce Flashtalking’s commitment to these channels and the brands placing their trusted advertising dollars there.
Flashtalking
01 Dec 2020
Flashtalking today announced transformational enhancements to video workflows that dramatically reduce trafficking time and streamline the creative build process. The enhancements come as Flashtalking continues to expand our partnership program into the video ecosystem and deepen our overall commitment to the channel.
Flashtalking
22 Oct 2020
Flashtalking today announced it is a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020. Flashtalking achieved the highest possible marks in ten specific criteria across three high-level categories—strategy, current offering and market presence.
Flashtalking
17 Sep 2020
Die Vertiefung der globalen Zusammenarbeit resultiert aus der erfolgreichen Expansions- und Produktstrategie des Technologieanbieters
Flashtalking
17 Sep 2020
Procter & Gamble has expanded its relationship with independent ad server Flashtalking, a move that effectively makes it the CPG giant’s ad serving platform of record outside of the U.S. market.
Flashtalking
14 Sep 2020
Flashtalking expands its relationship with Procter & Gamble into worldwide markets. This is one of the strongest endorsements to date of Flashtalking's expansion strategy, which has steadily broadened its geographical footprint in order to support the needs of sophisticated global advertisers.
Flashtalking
17 Jun 2020
Flashtalking today announced that as the company expands its API partnership program into the Video and OTT/CTV ecosystem. New hire Brian Pozesky, Vice President, Video Partnerships and Strategy, will lead the effort from within the Flashtalking Strategy division.
Flashtalking
23 Apr 2020
Launching first with The Trade Desk, Flashtalking’s latest API integration removes historic barriers within the ad trafficking workflow, as new and enhanced integrations open door to greater efficiency and scale.
Flashtalking
21 Apr 2020
Flashtalking’s latest partner integrations and capabilities bring unprecedented efficiencies, with the removal of manual tag wrapping, greatly speeding workflows.
Flashtalking
17 Mar 2020
Amid global explosion of mobile gaming, Flashtalking’s newest digital marketing accelerator for video gaming marketers provides an alternative to Google and enables personalized dynamic creative and attribution solution at scale.
Flashtalking
16 Mar 2020
日本とシンガポールを新たな駆動力に、グローバルブランド各社の 独立アドサーバーへの乗り換えをサポート
Flashtalking
15 Mar 2020
Flashtalking expands leadership to Japan and Singapore with key hires to support global brands switching to independent ad serving.
Flashtalking
20 Feb 2020
The companies build on their existing data-driven relationship and enable the use of Nielsen in-store conversion data within multi-touch attribution to evaluate sales lift and strengthen creative personalization across the entire consumer journey.
Flashtalking
20 Feb 2020
Juntos ofrecerán una tecnología que potencia y analiza de manera más eficaz por el uso de la data, las campañas de publicidad digital en los sectores Gran Consumo (CPG) y Retail.
Flashtalking
20 Feb 2020
Die Unternehmen bauen ihre bestehende Zusammenarbeit weiter aus und ermöglichen die Einbindung von Nielsen-Daten zum In-Store-Kaufverhalten innerhalb der Multi-Touch-Attribution, um Auswirkungen auf den Abverkauf besser zu beurteilen und die Werbemittelpersonalisierung innerhalb der gesamten Customer Journey zu stärken
Flashtalking
19 Feb 2020
Marketing in den sozialen Netzwerken trägt zunehmend zu Kaufentscheidungen bei, trotzdem blieb dieser wichtige Werbekanal bisher weitgehend von Display- und Videokampagnen getrennt. Die Konsequenz daraus: Es sind zumeist separate Teams, die die jeweilige Strategie und das Kampagnenmanagement übernehmen. Flashtalking hilft Werbetreibenden und ihren Agenturen, diese Lücke zu schließen.
Flashtalking
19 Feb 2020
Flashtalking Launches Beta Social Integration With Facebook & Instagram, Eliminating Siloed Channels
Clients familiar with the Flashtalking platform can now use the same trusted tools they’ve mastered in the past to deliver consistent customer messaging across social channels.
