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Flashtalking
26 Sep 2023

Mediaocean Reintroduces Flashtalking Brand to Unleash the Power of Creative in Advertising

Relaunch of ad tech stack accompanies new research on creative impact for omnichannel marketers
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Flashtalking
26 Sep 2023

Mediaocean s’appuie sur la marque Flashtalking pour libérer la puissance de la créativité dans la publicité

Le nouveau lancement de la technologie publicitaire s'accompagne d'une étude sur l'impact de la création dans la publicité digtale pour les spécialistes du marketing omnicanal.
Flashtalking
26 Sep 2023

Mediaocean setzt mit Wiedereinführung der Marke Flashtalking auf die Kraft der Kreativität in der Werbung

Der Relaunch des Ad-Tech-Stacks wird begleitet von einer neuen Studie zur kreativen Effektivität für Omnichannel-Marketer.
Flashtalking
26 Sep 2023

Mediaocean vuelve a introducir la marca Flashtalking para dar rienda suelta a todo el potencial creativo en publicidad

El relanzamiento del nuevo stack tecnológico publicitario acompaña un nuevo informe sobre el impacto creativo para los expertos en marketing multicanal
Flashtalking
26 Sep 2023

Mediaocean rinnova il marchio Flashtalking per sottolineare il potere della creatività nella pubblicità

Il rilancio dell'ad tech stack si accompagna a una nuova ricerca sull'impatto creativo per i professionisti del marketing omnichannel
Mediaocean
21 Jun 2023

Mediaocean Announces Deeper Connection with Google for Flashtalking Social Ads Manager

Enabling activation within the Flashtalking platform alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter, and TikTok
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Mediaocean
28 Feb 2023

Flashtalking by Mediaocean Receives Additional MRC Accreditations for Incorporating Verification Metrics across Channels, Including CTV

Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics
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Mediaocean
17 Aug 2022

Mediaocean expands on TV+video creative infrastructure with acquisition of Imposium

Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.
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Mediaocean
16 Jun 2022

Mediaocean joins the TikTok Marketing Partner Program as a badged partner

New integration and solutions bring self-service ad creation, management, and optimization to TikTok.
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Mediaocean
07 Jun 2022

Mediaocean acquires Drishyam AI and bolsters Flashtalking capabilities with enhanced AI-driven ad creative auto-optimization

Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
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Mediaocean
12 May 2022

Flashtalking by Mediaocean fully integrates verification to inform next-generation ad serving and optimization

Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
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Mediaocean
08 Feb 2022

Mediaocean launches new creative solutions for social media personalization and performance  

New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.
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Flashtalking
02 Dec 2021

Mediaocean Announces Issuance Of New U.S. Patents For CTV Fraud Verification Technology Innovation

Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.
Mediaocean
16 Nov 2021

Flashtalking by Mediaocean wins 2021 I-COM Global’s Data Creativity Award for scaled identity resolution approach to FanDuel USA measurement

Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.
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Flashtalking
28 Oct 2021

Mediaocean Named A Leader In 2021 Gartner® Magic Quadrant™ For Ad Tech And Named In The Gartner Peer Insights Customers’ Choice: Ad Tech

Mediaocean today announced that it has been named a Leader by Gartner, Inc. in the “Magic Quadrant for Ad Tech” (October 2021) research report. This is the second time that Mediaocean has been named in the Ad Tech report, having been named as a Visionary in 2020. The research was conducted prior to the acquisition of Flashtalking, and those additional capabilities were not considered.
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Flashtalking
25 Oct 2021

Flashtalking E Media Consultants Collaborano Per L’Automazione Nella Pubblicità Digitale

Flashtaking by Mediaocean e Media Consultants siglano una partnership con l’obiettivo di automatizzare le comunicazioni tra la piattaforma Flashtaking e Net*Box, il tool di media planning, management e administration per il mezzo digitale appartenente alla suite Ad*Box di Media Consultants.
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Flashtalking
21 Oct 2021

Mediaocean Announces New Leadership Roles For Senior Executives

Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform
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Mediaocean
11 Oct 2021

Flashtalking by Mediaocean bolsters JAPAC team with two new hires

Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead
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Flashtalking
11 Oct 2021

Flashtalking By Mediaocean Bolsters JAPAC Team With Two New Hires

Flashtalking by Mediaocean announced two significant appointments to strengthen its team in the Japan and Asia-Pacific (JAPAC) region. Tiffany Foxwell, is named as the new Head of Client Services, JAPAC, while Eva Ericksen will be Creative Development Lead, JAPAC.
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Flashtalking
22 Sep 2021

Flashtalking By Mediaocean Launches Video+ To Support Advertising Success In New Era Of Converged TV+Video

Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
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Mediaocean
22 Sep 2021

Flashtalking by Mediaocean launches Video+ to support advertising success in new era of converged TV+video 

Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
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Mediaocean
31 Aug 2021

CVC And TA To Partner With Mediaocean And Fuel Growth Of Global Omnichannel Advertising Platform

Mediaocean, the leading global omnichannel advertising platform, today announced an investment from funds advised by CVC Capital Partners, along with TA Associates, who are acquiring the stake in the company held by Vista Equity Partners.
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Flashtalking
05 Aug 2021

Flashtalking Partners With TVSquared For Incremental Reach On Converged TV Campaigns

Flashtalking has partnered with TVSquared for cross-platform TV measurement to provide real-time, household-level insights to marketers globally, proving the unique reach that connected TV (CTV) delivers beyond linear advertising.
Flashtalking
14 Jul 2021

Mediaocean Übernimmt Flashtalking Für Umfassende Omnichannel-Plattform

Die‌ ‌fusionierten‌ ‌Unternehmen‌ ‌bilden‌ ‌eine‌ ‌unabhängige‌ ‌Technologieplattform‌ ‌für‌ ‌Omnichannel-Marketing‌ ‌mit‌ ‌Schwerpunkt‌ ‌auf‌ ‌kanalübergreifender‌ ‌Videowerbung‌ ‌und‌ ‌dynamischen‌ ‌Werbemitteln‌ ‌
Flashtalking
14 Jul 2021

Mediaocean Annuncia La Futura Acquisizione Di Flashtalking Integrando Nuove Soluzioni Volte A Sostenere Investimenti Dal Valore Di 200 Miliardi Di Dollari Annui

Insieme, le due società offriranno la piattaforma tecnologica più affidabile e indipendente sul mercato per la pubblicità multicanale, con un’enfasi particolare sul video cross-channel e dynamic creative.
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Flashtalking
13 Jul 2021

Mediaocean Adquiere Flashtalking Y Añade Sus Soluciones Tecnológicas Complementarias Para Impulsar Un Gasto Anual De Compra De Medios De 200.000 Millones De Dólares

La unión de ambas empresas dará lugar a la plataforma tecnológica independiente más fiable del mercado para una publicidad omnicanal. Además, se enfatizarán las campañas de vídeo multicanal y la creatividad dinámica.
Flashtalking
13 Jul 2021

メディアオーシャンがFlashtalkingを買収、補完ソリューションを加えて年換算費用2,000億ドルのメディアに動力供給

両社は一体となり、オムニチャネル広告用に最大の信頼を受ける独立テクノロジープラットフォームを確立 ― クロスチャネルビデオとダイナミッククリエイティブを重点に
flashtalking
Flashtalking
13 Jul 2021

Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend

The combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
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Mediaocean
13 Jul 2021

Mediaocean to acquire Flashtalking, adding complementary solutions to power $200 billion in annualized media spend

Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
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Flashtalking
24 Jun 2021

Flashtalking And Throtle Partner To Provide Seamless, Transparent Data Onboarding And Distribution Option For Clients

Flashtalking today announced a strategic partnership with Throtle, a leader in identity resolution, data onboarding and distribution. The partnership reflects a rising trend, as global independent marketing technology companies choose to partner with those who share values to provide operational ease, business model transparency and consumer notice and choice, all in the ultimate service of clients.
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Flashtalking
23 Jun 2021

Acuerdo Entre Protected By Flashtalking Y Viant Para Garantizar Las Inversiones En Campañas De OTT Y Combatir El Fraude

El consumo de CTV (Televisión Conectada) y OTT (libre retransmisión de contenidos de vídeo en streaming) está creciendo vertiginosamente en los últimos meses, y según eMarketer se prevé que la inversión publicitaria en CTV en EE.UU. alcance este año los 11.360 millones de dólares y 18.290 millones en 2024. Esta situación ha llevado a Flashtalking, la plataforma independiente líder mundial de gestión de publicidad, creatividad basada en datos e información unificada, a llegar a un acuerdo con Viant Technology Inc., DSP que opera en el NASDAQ y ofrece un software de publicidad digital, a través de Protected by Flashtalking, para apoyar a clientes de todo el mundo en su inserción en CTV y protegerlos contra las amenazas de fraude presentes y futuras en dicho canal.
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Flashtalking
16 Jun 2021

Avec IDConnect, Flashtalking Unifie Les Données Des Solutions D’Identification Cookieless

Flashtalking lance IDConnect sur le marché Français. Dans le cadre de leurs campagnes, qui seront à court terme soutenues par plusieurs solutions d'identification des utilisateurs du fait de la fin des cookies tiers, les annonceurs ont besoin d'une solution pour orchestrer une vue centralisée de "l'identity management" afin de continuer de tirer partie de la personnalisation créative, ainsi que la mesure, dans un monde post-cookie.
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Flashtalking
07 Jun 2021

Flashtalking Lanza La Primera Solución End-To-End Para La Personalización Y Medición De Las Campañas En Un Entorno Sin Cookies

Para dar una solución a esta situación Flashtalking ha anunciado la puesta en marcha de una tecnología integral permite la gestión de los diferentes identificadores que son utilizados por las marcas. Con ello, se proporciona a los anunciantes la única solución end-to-end de la industria que posibilita la personalización y medición de las campañas en un entorno sin cookies y que garantiza la privacidad de los usuarios, ofreciendo una notificación de las características de cada impresión. Para ello, se han integrado las herramientas Privacy Icon, IDConnect y FTrack.
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Flashtalking
03 Jun 2021

Flashtalking Führt Branchenweit Erste Lösung Für Vollständig Cookieloses Ad-Management Ein

Das Identity Framework basiert auf der fünfjährigen Erfahrung des Unternehmens mit cookielosen Produkten und ermöglicht ein zukunftsfähiges datengetriebenes Marketing 
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Flashtalking
03 Jun 2021

Flashtalking Lance Sa Solution FTrack Sur Le Marché Français

Flashtalking annonce l’introduction sur le marché Français de sa technologie de tracking cookieless, FTrack. La technologie FTrack de Flashtalking, reconstruit le funnel du parcours client dans la chaine publicitaire, sans s’appuyer sur le cookie tiers.
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Flashtalking
02 Jun 2021

Protected By Flashtalking And Viant Partner To Support Major Brand OTT Advertisers

Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, today announced that Protected by Flashtalking and Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company are collaborating to support clients worldwide, providing industry-leading protections against current and developing CTV ad fraud threats. Following its acquisition of Protected Media, Flashtalking offers the industry an MRC accredited solution for Sophisticated Invalid Traffic Detection and Filtration in OTT.
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Flashtalking
27 May 2021

Flashtalking And BrightLine Partner To Unlock Interactive Personalized Advertising Across Premium CTV Properties

Flashtalking has formed an exclusive partnership with enhanced CTV ad leader, BrightLine, to extend personalized interactive advertising and advanced ad format capabilities to CTV/OTT environments.
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Flashtalking
19 May 2021

Flashtalking Launches Industry’s First End-To-End Cookieless Ad Management And Insights Solution

Flashtalking, the leading global independent platform for omnichannel ad management, data-driven creative, and unified insights, today announced the introduction of a new identity framework to provide advertisers the industry’s only complete end-to-end solution for cookieless personalization and measurement with privacy controls. The comprehensive framework is built on a suite of products including Privacy Icon, IDConnect and FTrack, previously the industry’s first cookieless single-device identity solution.
Flashtalking
19 May 2021

Datenschutzprinzipien Für Werbetreibende

Bei Flashtalking glauben wir an ein freies und offenes Internet, in dem: Publisher und Werbetreibende ihre First-Party-Daten, die sie durch Interaktionen mit dem zustimmenden Konsumenten erhalten, für die zielgruppenspezifische Ausspielung von Werbemitteln sowie die Messung ihrer Kampagnenerfolge nutzen dürfen. Publisher und Werbetreibende Dienste Dritter hinzuziehen dürfen, um diese Daten für ihre Zwecke zu verarbeiten, solange sie sicherstellen, dass die Daten niemals über die vereinbarten Zwecke hinaus verwendet werden. Werbetreibende in der Lage sein müssen, ihre Werbeausgaben sinnvoll einzusetzen und das Recht haben, ihre Kampagnenresultate genau nachzuvollziehen. Anonymisierte Daten sind für die Werbemittel- und Kampagnenanalyse essenziell.
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Flashtalking
11 May 2021

Mediaocean Recibe De La Consultora Gartner El Reconocimiento De Empresa Tecnológica Líder De Publicidad Digital En Su Último Informe

La consultora tecnológica norteamericana Gartner acaba de otorgar a Mediaocean, de entre catorce compañías, el galardón de líder del sector de la publicidad digital en su último informe, conocido como Ad Tech Magic Quadrant. Se trata de la segunda vez que Mediaocean ha sido nombrada en el informe Ad Tech de Gartner. Ya que con anterioridad, en 2020, fue reconocida como compañía ‘Visionaria’. Además, este último reconocimiento se ha producido antes de la adquisición por parte de Mediaocean de Flashtalking, por lo que no se han tenido en cuenta las capacidades adicionales con las que cuenta ahora la plataforma.
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Flashtalking
08 Apr 2021

Flashtalking Launches Agency Partnership Services Program, Led By Agency Veteran Walt Cheruk

Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the launch of its Agency Partnership Services program. The program is designed and led by agency veteran Walt Cheruk, who recently joined as Vice President of Strategy to provide optimal support to Flashtalking’s agency partners worldwide.
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Flashtalking
18 Mar 2021

Flashtalking Appoints Michael Tuminello To Advance Company’s Verification And Video Offerings Worldwide

Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the hiring of Michael Tuminello to advance its strategic expansion into verification and to refine its video offerings, as Vice President of Strategy for the company.
Flashtalking
16 Mar 2021

Flashtalking And Comcast Technology Solutions Deliver Industry’s First Unified Linear To Digital Infrastructure

Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the establishment of breakthrough ecosystem for linear to digital distribution, as part of its new integration with Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers. The integration with the CTS Ad Management Platform establishes the industry’s first distribution vehicle for taking linear to digital – as well as centralizing linear and online video creative management in the process.
Flashtalking
10 Mar 2021

Comcast Technology Solutions Gives Advertisers Greater Campaign Visibility And Control Across Complete Video Landscape With New Video Ad Serving Integration

Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new technology integration with Flashtalking, the leading global independent primary ad server specializing in creative personalization. The integration with the CTS Ad Management Platform centralizes linear and online video creative management – streamlining workflows through automation. The joint solution unifies video activation to drive greater visibility and optimization across any screen and destination.
Flashtalking
26 Feb 2021

Flashtalking Announces Latest MRC Accreditation For Video Rendered Impressions Measurement

Flashtalking today announced that the Media Rating Council (MRC) has granted the company accreditation for its video rendered ad impressions measurement capabilities. The "Video Ads Requested and Impressions rendered within Desktop, Mobile Web and Mobile In-App” accreditation granted to Flashtalking further underscores its widening command of media quality measurement and optimization for all advertisers, particularly those implementing multi-channel marketing.
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Flashtalking
22 Feb 2021

Flashtalking Acquires Protected Media, Takes Position As Only Independent Ad Server With MRC Accredited Solution For Fraud Detection In The OTT Segment

Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media, as the company becomes the only independent ad server with an MRC accredited solution for Sophisticated Invalid Traffic Detection and Filtration in OTT. The acquisition and resulting fortification in OTT/CTV capabilities further reinforce Flashtalking’s commitment to these channels and the brands placing their trusted advertising dollars there.
Flashtalking
01 Dec 2020

Flashtalking Launches Video Creative Build Enhancements & Trafficking Automation

Flashtalking today announced transformational enhancements to video workflows that dramatically reduce trafficking time and streamline the creative build process. The enhancements come as Flashtalking continues to expand our partnership program into the video ecosystem and deepen our overall commitment to the channel.
Flashtalking
22 Oct 2020

Flashtalking Is A Leader In Creative Advertising Technologies, Q4 2020

Flashtalking today announced it is a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020. Flashtalking achieved the highest possible marks in ten specific criteria across three high-level categories—strategy, current offering and market presence.
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Flashtalking
17 Sep 2020

Flashtalking Weitet Weltweite Procter & Gamble-Kooperation In Zusätzlichen Märkten Aus

Die Vertiefung der globalen Zusammenarbeit resultiert aus der erfolgreichen Expansions- und Produktstrategie des Technologieanbieters
flashtalking
Flashtalking
17 Sep 2020

Procter & Gamble Names Flashtalking Its Global Ad Server Of Record

Procter & Gamble has expanded its relationship with independent ad server Flashtalking, a move that effectively makes it the CPG giant’s ad serving platform of record outside of the U.S. market.
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Flashtalking
14 Sep 2020

Flashtalking Expands Procter & Gamble Relationship Into Global Markets

Flashtalking expands its relationship with Procter & Gamble into worldwide markets. This is one of the strongest endorsements to date of Flashtalking's expansion strategy, which has steadily broadened its geographical footprint in order to support the needs of sophisticated global advertisers.
Flashtalking
17 Jun 2020

Flashtalking Expands API Partnership Program Into Video And OTT Ecosystem, Taps Industry Pioneer To Lead Effort Worldwide

Flashtalking today announced that as the company expands its API partnership program into the Video and OTT/CTV ecosystem. New hire Brian Pozesky, Vice President, Video Partnerships and Strategy, will lead the effort from within the Flashtalking Strategy division.
Flashtalking
23 Apr 2020

Flashtalking Launches DSP Trafficking Automation

Launching first with The Trade Desk, Flashtalking’s latest API integration removes historic barriers within the ad trafficking workflow, as new and enhanced integrations open door to greater efficiency and scale.
Flashtalking
21 Apr 2020

Flashtalking Announces DoubleVerify Integration And Introduces Verification Trafficking Automation To The Industry

Flashtalking’s latest partner integrations and capabilities bring unprecedented efficiencies, with the removal of manual tag wrapping, greatly speeding workflows.
Flashtalking
17 Mar 2020

Flashtalking Debuts Newest Vertical Accelerator For Video Gaming Marketers

Amid global explosion of mobile gaming, Flashtalking’s newest digital marketing accelerator for video gaming marketers provides an alternative to Google and enables personalized dynamic creative and attribution solution at scale.
Flashtalking
16 Mar 2020

Flashtalkingがグローバルな広告主の需要に応え

日本とシンガポールを新たな駆動力に、グローバルブランド各社の 独立アドサーバーへの乗り換えをサポート
Flashtalking
15 Mar 2020

Flashtalking Responds To Global Advertiser Demand With APACJ Hires

Flashtalking expands leadership to Japan and Singapore with key hires to support global brands switching to independent ad serving.
Flashtalking
20 Feb 2020

Flashtalking & Nielsen Debut Enhanced Data-Driven Offering For Marketers

The companies build on their existing data-driven relationship and enable the use of Nielsen in-store conversion data within multi-touch attribution to evaluate sales lift and strengthen creative personalization across the entire consumer journey.
Flashtalking
20 Feb 2020

Flashtalking Y Nielsen Se Alían Para Ofrecer Información De Las Creatividades Que Consiguen Aumentar Las Ventas En Tienda Física

Juntos ofrecerán una tecnología que potencia y analiza de manera más eficaz por el uso de la data, las campañas de publicidad digital en los sectores Gran Consumo (CPG) y Retail.
Flashtalking
20 Feb 2020

Flashtalking Und Nielsen Erweitern Gemeinsames Angebot Für Datengetriebenes Marketing Von Konsumgütern

Die Unternehmen bauen ihre bestehende Zusammenarbeit weiter aus und ermöglichen die Einbindung von Nielsen-Daten zum In-Store-Kaufverhalten innerhalb der Multi-Touch-Attribution, um Auswirkungen auf den Abverkauf besser zu beurteilen und die Werbemittelpersonalisierung innerhalb der gesamten Customer Journey zu stärken
Flashtalking
19 Feb 2020

Neue Social Integration Von Flashtalking Bringt Werbemittelpersonalisierung Auf Facebook Und Instagram Und Bricht Kanal-Silos Auf

Marketing in den sozialen Netzwerken trägt zunehmend zu Kaufentscheidungen bei, trotzdem blieb dieser wichtige Werbekanal bisher weitgehend von Display- und Videokampagnen getrennt. Die Konsequenz daraus: Es sind zumeist separate Teams, die die jeweilige Strategie und das Kampagnenmanagement übernehmen. Flashtalking hilft Werbetreibenden und ihren Agenturen, diese Lücke zu schließen.
Flashtalking
19 Feb 2020

Flashtalking Launches Beta Social Integration With Facebook & Instagram, Eliminating Siloed Channels

Clients familiar with the Flashtalking platform can now use the same trusted tools they’ve mastered in the past to deliver consistent customer messaging across social channels.
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