engage your CUSTOMERS
with data-driven creative
Marketers have more data to help target customers than ever before and more channels in which to reach them. Unfortunately, those same customers seem to be watching all of those channels at once as they multitask their way through their day. To address this challenge of fragmented attention, marketers must address their customers with creative and relevant messaging across channels.
to drive relevancE
Today’s customer is more distracted than ever. Sophisticated advertisers cut through the noise by tailoring messaging, creative and offers to their customers based on interests, circumstance and past browsing behavior. Flashtalking’s Decision Tree simplifies complex decisioning setups and visualizes message hierarchy.
tell a story
across channels & devices
Successful brand storytelling bridges across a customer’s multiple devices through display, video, native and social ad formats. As cookie rejection grows, marketers must address identity resolution. Flashtalking enables people-based marketing with our native cross-device creative personalization solutions.
creative at scale
Data-driven messaging drives personalization at scale by combining the reach of traditional broad media buys with the targeting and personalization of 1:1 direct marketing tactics. Flashtalking’s creative management tools enable advertisers to efficiently implement personalization strategies at scale.
data-driven creative decisioning
Flashtalking’s Decision Tree is the leading data-driven decisioning interface in the industry. Our recently redesigned interface streamlines the operational workflow for advertisers to deploy large-scale campaigns with sophisticated decisioning and targeting tactics.
ADVANCED DECISIONING RULES
Deliver relevant creative based on a customer’s circumstance and context, including weather, date, time of day, language, audience segment, past engagement or browsing activity, mobile carrier, browser/OS/device, connection speed, page keyword and more.
INTELLIGENT DELIVERY METHODS
Easily control your desired combination of weighted rotations, sequential messaging, auto-optimization and A/B testing .
INTUITIVE SELF-SERVICE INTERFACE
Enable sophisticated personalization strategies within the visual interface or upload spreadsheets to maximize efficiency.
Reach your customers with one-to-one personalized messaging—no matter which device they’re using. Easily execute people-based messaging with Flashtalking’s native identity solution, FTrack, or through our integrations with the leading identity partners. Unlike other platforms, we specialize in true cross-channel storytelling with the ability to personalize across display, video, social and native.
creative Management tools
Flashtalking’s powerful creative tools enable advertisers to personalize at scale. Easily build dynamic creative in the Flashtalking Ad Studio or upload third-party creative. Activate your data by connecting feeds/APIs for real-time relevance. Manage the entire creative process—from build to versioning and approvals—seamlessly in one unified platform.
FLEXIBLE CREATIVE BUILDS
Develop dynamic creative in the Flashtalking Ad Studio or build your creative externally and easily upload into Creative Manager.
CONTENT ACTIVATION WITH FEEDS & APIs
Flashtalking Power Feeds activates advertiser content including product, booking, and betting odds feeds to drive relevancy.
STREAMLINED END-TO-END WORKFLOW
More efficiently build cross-channel personalized creative to save your team production time and costs.
ADVANCED APPROVAL SYSTEM
Easily manage creative approvals with custom permissions.