Marketing Charts
11 Sep 2024
Read some highlights from Marketing Charts coverage of our 2024 H2 Market Report.
MarTech
29 Aug 2024
Read about the key points from the Mediaocean webinar with Karsten Weide, Deborah Wahl, and Aaron Goldman.
DigiDay
27 Aug 2024
Our partnership with Jellyfish for CHEF'STORE has been nominated for Best Automation Tools and/or Platform by DigiDay.
Grant Parker
21 Aug 2024
Read President Grant Parker's insights on the AdTech industry advancing its strategies away from third-party cookies.
Grant Parker
20 Aug 2024
Flashtalking President, Grant Parker, explores the evolution of GenAI.
Simon Thorne
06 Aug 2024
Simon Thorne discusses the transformations marketers have experienced with the rise of AI.
MarTech 360
02 Aug 2024
Learn about Flashtalking's newly announced release of its enhanced Social Ads Manager, powered by Hypermode™.
Technology Reseller News
01 Aug 2024
Chief Client Officer, Amanda Glen Smith, explores crucial findings from the 2024 Telecommunications Advertising Outlook Report.
BW Marketing World
25 Jul 2024
Georgia Brammer, Managing Director of Flashtalking APAC highlights how the mix of creativity and data analytics is transforming the way we approach marketing.
Best Media Info
25 Jul 2024
The day-long event featured a panel where Georgia Brammer, Managing Director of Flashtalking APAC, presented her thoughts on the intersection of data and creativity.
Digiday
23 Jul 2024
Grant Parker, President of Flashtalking, emphasizes that the strategies developed for a cookie-less future remain crucial for omnichannel advertising.
spiceworks
23 Jul 2024
Grant Parker, President of Flashtalking, weighs in on how Flashtalking's work towards a cookieless future will still be relevant in omnichannel advertising, even as cookie policies change.
MarketingDive
23 Jul 2024
Grant Parker, President of Flashtalking, comments on how Flashtalking's work towards a cookieless future will still be relevant in omnichannel advertising, even with Google's change in cookie regulation.
Simon Thorne
15 Jul 2024
Read Simone Thorne's take on how the Digital Markets Act creates a need for marketers to find innovative solutions and independent tools like Flashtalking to manage future-forward campaigns.
Grant Parker
11 Jul 2024
President of Flashtalking, Grant Parker, highlights a pivotal shift in GenAI from initial hype to substantial impact.
Simon Thorne
20 Jun 2024
The Digital Markets Act represents the EU’s response to the dominance of big tech companies.
The Valley Times
13 Jun 2024
Recipients Recognized for Their Exceptional Contributions to Digital Advertising Standards and Innovation at IAB Tech Lab Summit.
The Trade Desk
05 Jun 2024
Learn how OMD Germany tapped into Flashtalking and The Trade Desk’s partner integration.
New Digital Age
03 Jun 2024
Parker steps into the Flashtalking President position following four years as Chief Revenue Officer for Mediaocean and Flashtalking.
Indian Television
21 May 2024
Through this partnership, Escape Velocity clients will have access to Flashtalking's tech platform services in India.
Mobile Marketing Reads
20 May 2024
Nearly three-quarters of retail marketers worldwide are poised to increase their advertising spend on social platforms this year.
Ben Kartzman
10 May 2024
COO, Ben Kartzman, discusses how contextual intelligence and GenAI are transforming creative personalization in digital advertising.
MarTech Cube
03 May 2024
Rapid marketer adoption of Flashtalking Creative Ad Tech and AI fuels industry momentum.
Sanam Dhanoa
15 Apr 2024
Flashtalking received the Equity in Action award for our commitment to equity in the workforce.
Ben Kartzman
11 Apr 2024
Our COO, Ben Kartzman, writes about how creative is key to combating challenges created by cookie deprecation for The Current.
NewDigitalAge
09 Apr 2024
Automotive marketers see CTV and streaming as the top consumer trend in 2024, according to new research.
Advanced Television
03 Apr 2024
Advanced Television reviews the findings from Mediaocean's 2024 Retail Advertising Outlook Report.
Experian
28 Mar 2024
Experian's syndicated audiences are now available on Flashtalking's platform.
Ben Kartzman
14 Mar 2024
Ben Kartzman, COO, details how creative takes center stage for marketing personalization.
John Cassillo
13 Mar 2024
Social video is the one consistently growing investment interest from marketers, according to recent data from Mediaocean.
Michael Feeley
08 Mar 2024
Flashtalking's newest partnerships are bringing its solutions to a range of key markets around the world.
Lisa Baker
08 Mar 2024
International Business News reports on our 6 new partnerships for our Creative Ad Tech platform.
Advanced Television
06 Mar 2024
Mediaocean has announced six new partnerships for its Creative Ad Tech platform, Flashtalking.
Lorenzo Chiodo
13 Feb 2024
In this interview from CES 2024, Flashtalking COO Ben Kartzman explores the importance of data independence for advertisers.
Ahed Nakad Jendza
09 Feb 2024
Automakers should be pivoting their marketing to react to EV market changes and looming EV mandates.
Simon Thorne
08 Feb 2024
With the news that Amazon will be shuttering its ad server offering by the end of 2024, what does the future hold for the industry?
Globe Newswire
07 Feb 2024
Creative Ad Tech platform ranked Leader in Cross-Channel Advertising and several other categories based on authentic customer reviews.
Alan Wolk
26 Jan 2024
Watch Ben Kartzman share his thoughts on what he's most excited about in Creative Ad Tech for 2024.
Ayaz Nanji
18 Jan 2024
Social media is the advertising channel marketers are most likely to increase spend on in 2024 according to recent research from Mediaocean.
Laurie Sullivan
08 Jan 2024
Key trends in media and advertising identified in Mediaocean's recent survey suggest certain platform investments will grow significantly in 2024.
James Hercher
05 Jan 2024
Flashtalking stands ready to onboard clients and people impacted by the deprecation of Sizmek.
Dana Leigh
30 Nov 2023
As ChatGPT celebrates its first birthday, Aaron Goldman takes a step back and assesses the journey of this AI phenomenon.
Alix Pressley
28 Nov 2023
Aaron Goldman weighs in on embracing the unexpected and how to navigate uncertainty in 2024.
Grant Parker
13 Nov 2023
Surveying 100 top marketers revealed that personalization is the key driver for successful large-scale ad campaigns.
Grant Parker
09 Nov 2023
Grant Parker, CRO at Mediaocean, explains how generative AI is delivering increasing value in the AdTech sector.
Simon Thorne
01 Nov 2023
Simon Thorne looks at the impact on multi-channel advertising following Amazon's decision to close its ad server.
Robert Williams
05 Oct 2023
In an interview with Beet.TV, Aaron Goldman discusses Flashtalking's new branding and how we're unleashing the power of creative in advertising.
Ben Kartzman
29 Sep 2023
Omnichannel fragmentation in consumer behavior has created a need for technology that can step in and play the same role in the advertising industry that Java once did for the software industry.
Ben Kartzman
27 Sep 2023
Despite its lack of glamor, taxonomy, the classification and labeling of data, is the bedrock upon which AI systems are built.
Aaron Goldman
27 Sep 2023
Aaron Goldman, CMO, Mediaocean takes a look at where the platform formerly known as twitter now fits within the social media landscape
Aaron Goldman
27 Sep 2023
Independent ad tech stacks provide the ability to centralize campaign management and automate creative production so that it’s the marketer’s goals serving as the North Star rather that the parameters of each platform setting the course.
MarTech 360
26 Sep 2023
Relaunch of ad tech stack accompanies new research on creative impact for omnichannel marketers
B&T Magazine
13 Jul 2023
The partnership will bring high-impact video and gaming formats across Australia, Asia, and Japan.
StreetFight
05 Jul 2023
How Google will enable Flashtalking Social Ads Manager to use dynamic creative optimization to greater potential.
B&T Magazine
20 Jun 2023
DCOOH has been co-developed in collaboration with global ad tech platform, Flashtalking by Mediaocean.
Seb Joseph
25 May 2023
Ben Kartzman on the importance of giving people a choice over how their data is shared.
AiT Analyst
22 May 2023
Ben Kartzman on the importance for brands of developing first-party data by building direct relationships with customers.
Alan Wolk
22 Feb 2023
Grant Parker explains how brands are serving different parts of audiences different messages.
DecisionMarketing
12 Jan 2023
Simon Thorne on the decision's impact on brands delivering relevant and effective messaging.
Decision Marketing
03 Jan 2023
Megan Gall and fellow industry experts on what brands should be focusing on in 2023.
Conor Nichols
30 Dec 2022
VP of Social Strategy Megan Gall shares predictions about TikTok & BeReal.
Andy Oakes
21 Dec 2022
Shirley Smith on what the industry needs to do to better champion women.
Alan Wolk
20 Dec 2022
Ben Kartzman updates the old Sun Microsystems Java mantra of “write once, run anywhere.”
Alan Wolk
28 Nov 2022
Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
Lucy Hinton
24 Aug 2022
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
Robert Andrews
01 Aug 2022
In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
Suchita Dey
22 Jul 2022
In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
Robert Williams
15 Jul 2022
The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
Nikki Gilliland
11 Jul 2022
Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
Alan Wolk
10 Jul 2022
Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
Sudipto Ghosh
03 Jul 2022
Lucy Hinton, along with other female leaders, shares her thoughts about the theme of 2022's International Women's Day: "Break the Bias."
Robin Langford
06 Jun 2022
This survey of over 600 advertising professionals uncovers the most in-demand tech for 2022, and highlights the clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
Flashtalking Marketing
31 Mar 2022
IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for higher resolution, wider screens, and the opportunities for ad interactions in CTV that exist in today’s world.
Lucy Hinton
25 Mar 2022
According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn. Social media’s ascent has been rapid, However, deep down, most of us already know all too well that social media holds more of people’s attention, time, and emotional investment than traditional media.
Michael Tuminello
17 Mar 2022
CTV is one of the fastest-growing channels in digital advertising, projected to reach $29.5 billion in 2024. That’s more than double the spending in 2021. Heading into yet another year of explosive growth, here are some myths that have persisted through CTV’s rise to prominence and what marketers really need to know about this new channel.
Performance Marketing World
09 Mar 2022
Mediaocean has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens. The social media tool is designed to help brands and agencies accelerate the scale of creative production through cross-platform social media management, and will improve overall social campaign performance.
Alan Wolk
17 Feb 2022
Mediaocean VP of Social Strategy Megan Gall talks about the role social media played in the Games and how brands can take advantage of the buzz by monitoring and participating in it.
Alan Wolk
08 Feb 2022
Expert thoughts on the upcoming Super Bowl: how it plays out at a time when streaming is becoming much more prevalent and advertising is becoming much more targeted.
Alan Wolk
27 Jan 2022
Mediaocean's VP of Strategy weighs in on the privacy legislation seeking to prohibit advertising networks and facilitators from using personal data to target advertisements.
Alan Wolk
27 Jan 2022
Last week, Senator Cory Booker (D-NJ) and Representatives Anna Eshoo (D-CA) and Jan Schakowsky (D-IL) introduced the Banning Surveillance Advertising Act, a wide-ranging piece of privacy legislation that would seek to prohibit advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting (e.g., targeting specific zip codes or municipalities.) The bill also prohibits advertisers from targeting ads based on protected class information, such as race, gender, and religion, and from using personal data purchased from data brokers. Read on to see industry leaders’ thoughts on the bill and its ultimate effects.
Will Richmond
18 Jan 2022
John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.
Beet.TV
18 Jan 2022
Has the novelty of remote working worn off? The answer to that depends on who you ask. But, if you ask John Nardone, he’ll say a lot of brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change. In this video interview with Beet.TV, Nardone says his company is trying to help.
VideoNuze
18 Jan 2022
President John Nardone explains the complexity of “converged TV” across screens that advertisers and agencies are experiencing in the 10 minute interview with me below. John notes that consumers don’t distinguish ads they see on which screen. But there are so many different places an ad can be seen which advertisers need to consider in their process of planning, executing, measuring and optimizing campaigns.
Georgia Brammer
12 Jan 2022
Is the newly launched ‘metaverse’ here for the long term? Georgia Brammer considers if we will all become part of Mark Zuckerberg’s next foray into a digital world.
VideoNuze
02 Jan 2022
John's keynote presentation was recorded during the recent Connected TV Advertising PREVIEW: 2022 virtual conference.
Lucy Hinton
13 Dec 2021
The global pandemic has made it harder than ever to make predictions about what may happen in 2022. Nonetheless, as we head into the final weeks of another tumultuous year, we’re itching to know what themes in the ad tech sector you think are going to dominate the year ahead. So we’ve been checking in with a broad cross-section of leading lights from across the media and marketing landscape to get an insight into your ideas and predictions, and how they’re likely to shape and drive our strategies into 2022.
Terry Clark
12 Dec 2021
Following another year of turbulence, it’s no surprise there is still a great deal of uncertainty in the retail industry. Supply chain issues and pandemic-related shortages continue to impact retailers worldwide, while the ever-accelerating shift to online shopping has left gaps in the high street. Despite this, there are some bright shoots of recovery. The question is: what does that mean for the year ahead? Read on to see.
Tiffany Foxwell
08 Dec 2021
As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies. This year, there are three factors heavily influencing this change. Read on to see what they are and how you can prepare.
Lucy Hinton
30 Nov 2021
Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads—and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online spaces. How do you unlock the true power of social? We reached out to Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, to learn more about the topic in the thought leadership piece below.
CB News
23 Nov 2021
Depuis une dizaine d'années, la perspective de fusionner la télévision linéaire (qui pèse 150 milliards de dollars) avec le numérique, enthousiasme les acteurs de l’écosystème de la publicité digitale. Toutefois, alors que les spécialistes du marketing sont parfaitement conscients des opportunités potentielles offertes par la digitalisation de la télévision, ils sont confrontés à un défi de taille : réussir à gérer la complexité et la diversité des environnements pour atteindre, et engager leurs audiences cibles.
AiThority
01 Nov 2021
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with Flashtalking by Mediaocean that empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Ftrack into the Cross Screen Media platform.
TVREV
21 Oct 2021
Advertising Week was back this week, after a pandemic-induced hiatus. We asked members of the TVREV Thought Leaders Circle for their hot takes on the event, what innovations they were hearing about and what was most exciting to them, including Flashtalking by Mediaocean’s John Nardone, who spoke about The Big Picture: Preparing for the Converged Future of TV + Video.
PMW
21 Oct 2021
This week’s IPA Bellwether report confirmed that marketing budgets are soaring post lockdown, propelled by online video. Amid this renewed optimism, the PMW team assembled 20 leaders in the UK performance marketing industry to hear their take on the year ahead. Read more to hear from Flashtalking by Mediaocean’s Lucy Hinton.
Marketing Dive
18 Oct 2021
After 18 months of virtual everything, Advertising Week kicked off with in-person festivities and seminars, along with many health safeguards in place. While the industry's annual confab is also hedging its bets with a selection of virtual sessions, a hybrid format isn't likely to be the only difference apparent following a series of crises across a number of fronts that have caused significant disruptions to society and business. Advertising Week's organizers created an agenda that spanned sessions on the opportunities inherent in new ways to collaborate and communicate, the importance of diversity, growth in direct-to-consumer models and a focus on physical and mental health, among other topics.
Nexttv
22 Sep 2021
Flashtalking’s Michael Tuminello, VP Strategy, joins Nexttv to discuss Flashtalking Video+, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
Ratecard
03 Sep 2021
Mediaocean, la plateforme leader en publicité omnicanale, a annoncé aujourd’hui un investissement des fonds CVC Capital Partners (CVC) et TA Associates (TA), qui acquièrent la participation détenue actuellement par Vista Equity Partners.
AdExchanger
02 Sep 2021
Mediaocean will be switching private equity portfolios, moving from Vista Equity to CVC Capital Partners and TA Associates, the company announced on Tuesday. AdExchanger spoke with Flashtalking CEO John Nardone and former CEO of the acquired 4C insights, Lance Neuhauser, about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
Ratecard
02 Sep 2021
Mediaocean, la plataforma global líder en publicidad omnicanal, que gestiona a través de su software 200.000 millones de dólares anuales en compra de medios, ha anunciado hoy una inversión de los fondos CVC Capital Partners (CVC) y TA Associates (TA), que adquieren la participación que tenía en la empresa Vista Equity Partners. La operación se realiza con el objetivo de reforzar la solidez de la industria digital con soluciones independientes que den confianza en la gestión de medios digitales.
Beet.TV
31 Aug 2021
Mediaocean today announced a change in its private equity shareholders. The Vista Partners’ majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. Beet TV spoke with Mediaocean CEO Bill Wise about these new investors and what it entails.
Christian Altemeier
25 Aug 2021
Datenschutz ist zu dem tonangebenden Thema im Marketing geworden. Zwei Dinge kristallisieren sich immer stärker heraus: Erstens machen sich die Walled Gardens das steigende Datenschutzbewusstsein zunutze, um ihre eigene Positionierung zu stärken. Zweitens jagen Daten—und Marketingunternehmen kurzfristigen Lösungen hinterher, die zwar auf dem Papier den Regularien folgen, die dahinterstehenden Prinzipien aber missachten. Die Zeit für eine Kurskorrektur wird langsam knapp, wie Christian Altemeier, Geschäftsführer des Adserver-Betreibers Flashtalking in seinem Gastbeitrag für HORIZONT analysiert.
Nexttv
05 Aug 2021
Flashtalking is working with TVSquared to measure the incremental reach connected TV delivers beyond linear networks for converged TV ad campaigns.
Marketing Directo
27 Jul 2021
Tras el leve descenso en inversión publicitaria en digital del 3,8% como consecuencia de la pandemia, según señala IAB Spain, este año se estima un crecimiento de entre el 5% y el 8%. Y entre los formatos, el vídeo seguirá siendo el prioritario para los anunciantes. Ahora que el contexto digital es más favorable, es crucial para las marcas ser capaces de optimizar las campañas de vídeo en el actual ecosistema multidispositivo y adaptarse a los nuevos hábitos de compra y estilo de vida de los consumidores.
AdExchanger
14 Jul 2021
Mediaocean’s acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. But the deal is not only about CTV. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deal’s rationale and what comes next.
Beet.TV
14 Jul 2021
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens
Half a billion dollars can buy a lot of independence. For the man who just sold his company for that amount, the deal represents digital freedom for advertisers, in particular. Mediaocean agreed to acquire ad server Flashtalking for $500 million. In this video interview with Beet.TV, Flashtalking CEO John Nardone explains why he hopes it means liberation from industry giants.
Wall Street Journal
13 Jul 2021
Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology.
AdWeek
13 Jul 2021
AdWeek reports the two companies have worked together since 2018 incorporating ad serving data in media buying services. Bill Wise, CEO of Mediaocean, said that the deal would offer 'an incredible opportunity' for customers to utilize its media abilities.
AdExchanger
13 Jul 2021
AdExchanger reports Mediaocean will acquire independent global ad server Flashtalking to create what it described as a neutral tech platform with a combined $200 billion in annual media spend.
Youmark
13 Jul 2021
EikonTech, concessionaria di prodotti legati al mondo del Programmatic Buying, ha siglato una partnership con Flashtalking, ad server globale e indipendente, per potenziare la propria suite di prodotti e completare la propria offerta ai clienti.
Engage
12 Jul 2021
EikonTech, società che offre ad aziende e agenzie media soluzioni legate al mondo del programmatic buying (tra cui la DSP ex RocketFuel), arricchisce la propria suite di prodotti grazie a una partnership con l'adserver Flashtalking. L’accordo permette ad EikonTech di ampliare la propria offerta nel campo della Dynamic Creative Optimization (DCO). In particolare, i clienti della società avranno a disposizione una completa customizzazione delle creatività dinamiche e potranno gestire l'intero processo creativo - dalla creazione alle modifiche, fino all’approvazione - in una piattaforma unificata.
Vahe Arabian
06 Jul 2021
State of Digital Publishing (SODP) sits down with Flashtalking JAPAC Sales Director, James Whitbread, to discuss his career, industry insights and how to achieve success in digital advertising.
IAB
05 Jul 2021
Dans une démarche visant à mieux connaître et faire connaître ses adhérents, l'IAB France relance les interviews " 3 questions A ". Cette semaine nous vous proposons de découvrir Flashtalking avec le Country Manager Eric Fortier.
Juan Garriga
29 Jun 2021
El monumental auge de la televisión conectada (CTV) está haciendo que se reconfiguren para siempre los planes de medios en lo que respecta a la inversión publicitaria en televisión. Así como la forma en que las marcas aprovechan este panorama audiovisual fragmentado.
Flashtalking
28 Jun 2021
Much is made of the importance of data when it comes to ad campaigns, especially as a high proportion of marketers (78%) look to collate more direct customer insight. But has concentrating too much on how we target ads put us in danger of losing their creative element? This question has become a long-running industry discussion and regular feature on the bill at almost every major event.
Lucy Hinton
24 Jun 2021
As the adoption of AI continues to ramp up, it’s no surprise that it is becoming a key element in marketing strategies, particularly when it comes to delivering ads to consumers. However, Lucy Hinton, Head of Client Operations, Flashtalking explains why marketers must be wary of handing over all control of their ad creative, as the human touch is still necessary to deliver relevant, fraud-free campaigns.
Mind Media
18 Jun 2021
Flashtalking implantée en France depuis juin 2019, a annoncé mercredi 16 juin le lancement local de la solution IDConnect, qui permet la réconciliation des reporting issus des identifiants uniques (ID5, UID2.0, Neustar, etc.) sur une campagne publicitaire. Il permet d’associer les clics, conversions et impressions à un identifiant unique, pour ainsi gérer l’attribution selon les solutions d’identification.
John Nardone
10 Jun 2021
As marketers embark on a privacy-first era, two things are becoming quite clear. First, walled gardens are taking advantage of growing demands for consumer privacy to make anti-competitive moves that violate the spirit of emerging privacy laws. Second, data and advertising technology companies are racing toward short-term fixes that reflect a similar awed approach; they’re adhering to the letter of the law but not the principles behind it.
In other words, the industry is headed in the wrong direction, and it’s incumbent upon advertisers to help get things back on track. But there’s precious little time to act.
AdNews
08 Jun 2021
Ad News’ Industry Profile takes a look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Flashtalking
29 Apr 2021
The monumental rise of connected TV (CTV) during the pandemic will forever reshape marketers’ media plans as they relate to TV spending and how brands tap into this vital yet fragmented landscape. However, evidence exists of fraudsters moving in fast to take advantage as this advertising opportunity rises from nascent to meteoric seemingly overnight. In the last few months, the industry has been rattled by a slew of reports that uncovered costly and expensive schemes, and they are merely the tip of the iceberg.
Flashtalking
13 Apr 2021
In our recent webinar, “Flashtalking Makes It Easy", Flashtalking CEO John Nardone presented our Innovation Agenda, including the critical platform enhancements and ecosystem integrations to make ad tech easier for advertisers and their agency partners.
La Publicidad
12 Apr 2021
La optimización de las inversiones en digital es una preocupación constante para marcas y agencias. Y de manera especial en el vídeo online, ya que, tal y como señala IAB Spain en su informe Top Tendencias Digitales 2021, este formato tendrá un gran desarrollo y se espera que recupere cifras de años anteriores, viéndose favorecido además por la proliferación de contenidos que provienen de entornos de TV conectada. De ahí que los anunciantes busquen contar con la tecnología que les permita rentabilizar cada euro invertido en sus campañas digitales.
AdExchanger
26 Feb 2021
Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space.
Marketing Directo
18 Feb 2021
Empieza un nuevo año que plantea grandes retos al marketing digital; una de ellas es lanzar mensajes más relevantes y atractivos a cada consumidor para personalizar su experiencia. MarketingDirecto.com se sienta con Juan Garriga de Flashtalking para descubrir cómo la creatividad personalizada es una de las mejores estrategias y cómo implementar esta estrategia.
La Publicidad
08 Feb 2021
Creativity is a fundamental pillar in digital campaigns. In this sense, a Nielsen study indicates that effective creatives can lead to an increase of up to 47% in sales attributed to advertising. However, when measuring campaigns, we do not pay adequate attention to measuring creative effectiveness itself. And most of the effort of digital analytics is focused on uncertain metrics such as CTR ( Click Through Rate ) and last interaction attribution models (LTA) or other economically very expensive ones such as A / B tests.
Mobile Marketing
29 Jan 2021
Following the release of the latest IPA Bellwether Report, industry executives share their thoughts on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020
The Drum
07 Jan 2021
ClickThrough Marketing have partnered with the independent ad server, Flashtalking, to provide clients with clear, unbiased data that will be used to provide accurate insights into paid media campaigns and report on overall returns on investment.
Paroma Sen
23 Dec 2020
It’s time for marketing and sales teams to further optimize their digital advertising and marketing tactics in 2021 to create better outcomes, Allyson Huiskamp, VP Sales at Flashtalking, Inc. joins us to share a few best practices and tips:
Christian Altemeier
23 Dec 2020
Personalisierung effektiv umzusetzen ist keine triviale Aufgabe. Sie erfordert ein neues Denken – über Werbemittel, Daten und den Konsumenten. “Besonders im Konsumgütermarketing ist es allerdings essenziell, Präsenz zu zeigen und Konsumenten mit aufmerksamkeitsstarken Werbemitteln zu erreichen,” says Christian Altemeier.
Georgia Brammer
14 Dec 2020
As we head into 2021, the digital advertising world is preparing for the next phase of its evolution. Marketing Magazine asks Flashtalking’s Georgia Brammer for her top tips to weather the changes and building an effective and sophisticated adtech stack.
John Nardone
08 Dec 2020
With more advertisers turning to video advertising in 2020, how can brands ensure they are getting the most out of this dynamic medium? John Nardone, CEO of Flashtalking, explains.
Juan Garriga
30 Nov 2020
El consumo de medios actual se caracteriza por su gran fragmentación. Entre los múltiples dispositivos y canales, el consumo de vídeo se encuentra en una situación sin precedentes al estar más que nunca dividido y poder disfrutarse en el smartphone, la tablet, el portátil, las redes sociales, la televisión tradicional y las múltiples plataformas de streaming.
I-COM
12 Nov 2020
Flashtalking is proud to have been named the Artificial Intelligence category winner at the 2020 I-COM Data Creativity Awards, culminating in three consecutive years of outstanding industry leadership.
Georgia Brammer
12 Nov 2020
With Google Chrome’s announcement in January that it would phase out third-party cookies and Apple later announcing it would abandon its Identifier for Advertisers (IDFA), Ad News takes the opportunity to ask Flashtalking’s Georgia Brammer to weigh in on how advertisers can prepare for the 2021 landscape.
Juan Garriga
11 Nov 2020
El hecho refleja una realidad: muchas marcas se han adaptado con flexibilidad y rapidez a un escenario inimaginable. Sin embargo, esa velocidad de adaptación no se refleja con la misma celeridad en el diseño de las creatividades de las campañas digitales. Y para las marcas, ser capaz de hacerlo es la puerta que les conduce a la victoria.
John Nardone
05 Nov 2020
The industry is witnessing a generational shift as linear TV transforms into digital and OTT. Much remains uncertain about the world that will emerge from this transition. How much inventory will there be? Where will it come from? How will it be sold? And under what terms — or, perhaps more important, under whose terms — will it be measured and transacted? CEO John Nardone looks at the turbulent future of TV and how marketers can prepare.
Julie Glasser
03 Nov 2020
Brands will forge their independent path by selecting the right technology and services from the open ecosystem. But the quality of the technology is only one factor they must consider in their selection process. Ease of use and trusted human relationships are the systems of support that make the open ecosystem work. And that has never been clearer than today when COVID has forced those relationships online.
Digital Strategy Consulting
30 Oct 2020
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC ad spend forecast. Flashtalking’s Lucy Hinton offers her perspective on how the industry will adapt and respond during the ongoing COVID pandemic.
La Publicidad
22 Oct 2020
Las campañas digitales personalizadas basadas en data se asientan en toda la información que las marcas tienen de un consumidor o de una audiencia específica. Con ello, los anunciantes pueden adaptar sus creatividades con mensajes que tienen en cuenta las necesidades y circunstancias de cada individuo. En el sector gran consumo, este hecho suele ser un desafío para muchas marcas, puesto que de forma habitual carecen de data propia de los clientes.
Chloe Rees
25 Sep 2020
The challenge of Tokyo 2021 is to deliver an authentic message across diverse cultural contexts all on a global scale and in the appropriate language, says Chloe Rees, the account director for Singapore at Flashtalking.
Marketing Directo
21 Sep 2020
Este nuevo paso con Procter & Gamble se une a la secuencia de acuerdos que se han producido recientemente para Flashtalking con el objetivo de ampliar su presencia geográfica y dar respuesta a las necesidades de todo tipo de anunciantes.
IAB Tech Lab
17 Sep 2020
Flashtalking’s John Nardone joins IAB Tech Lab to discuss the growing value of SSAI and how building new tech standards and developing best practices can improve transparency and enable trust.
Steve Latham
12 Sep 2020
Apple recently announced a new privacy feature that will ask iPhone and iPad users to opt in or opt out of tracking for in-app advertising. While most applaud Apple for its pro-privacy stance, there’s much more to the story. Flashtalking’s Steve Latham examines how Apple’s move will hurt publishers and consumers for its own financial gain.
John Nardone
10 Sep 2020
Seven best practices for getting the most out of today’s addressable, multi-everything mediascape.
Marketing Directo
01 Sep 2020
El 22 de septiembre tendrá lugar FOA 2020, el evento de referencia en la industria del marketing y la publicidad, que se transforma para ofrecer a sus asistentes una experiencia híbrida que no olvidarán.
Marketing Directo
26 Aug 2020
Como ha demostrado ampliamente la pandemia del coronavirus en la que rápidamente muchos productos (mascarillas, productos desinfectantes, guantes) han pasado a ser repentinamente prioritarios, los anuncios necesitan un enfoque flexible y ágil a la hora de adaptar las creatividades en tiempo real a las nuevas. Flashtalking se desgranan los cinco pasos a seguir por las organizaciones para desarrollar al máximo dichas creatividades personalizadas.
Reuters
26 Aug 2020
Apple's forthcoming privacy rules may negatively impact game studios and publishers who currently raise revenue and gain users through targeted ads. Flashtalking CEO John Nardone warns: "Apple’s move to restrict its ad business could be viewed as anti-competitive by raising prices for consumers used to free, ad-supported apps."
AW360
21 Jul 2020
The Olympics are delayed for this year, but remain a huge opportunity and attractive investment for advertisers, allowing them to reach a diverse, engaged, and massive global audience across the 16-day period. Marketers must adapt to an environment where everything has changed, and where tone, tenor, and authenticity are paramount.
Guy Tytunovich
25 Jun 2020
The emergence of cybersecurity technology in the ad fraud prevention space is driving change. Guest writer Guy Tytunovich, Founder & CEO of CHEQ, reflects on the adoption of these new technologies and approaches.
John Nardone
12 Jun 2020
The COVID-19 pandemic has tested every organization’s ability to adapt and communicate vital information and business changes on the fly. CEO John Nardone shares how brands can remain relevant to their customers in a time like this, without sounding tone-deaf or opportunistic.
John Nardone
08 Jun 2020
CEO John Nardone takes a look at five stages for brands eager to develop stronger ad creative across multiple departments.
Laurie Sullivan
27 Apr 2020
Flashtalking CEO John Nardone joins MediaPost to discuss how CPG brands, which are often considered old friends to consumers, look to comfort them in times of crisis.
Brian Pozesky
13 Apr 2020
If marketers are going to continue to properly orient digital video in their media mixes and execute effectively, they’re going to require the two-way street that enables dynamic creative and analytics. That means “business as usual” with SSAI will have to change.
AdExchanger
06 Apr 2020
In today’s episode of AdExchanger’s podcast “Social Distancing with Friends”, host Ryan Joe interviews Flashtalking CEO John Nardone on managing business relationships and leading during a crisis
La Publicidad
04 Mar 2020
Un estudio elaborado por flashtalking analiza cómo el cerebro procesa la información mientras trabaja en modo multitarea y proporciona las claves para hacer que las campañas digitales lleguen de manera efectiva a los consumidores solventando los problemas de distracción crónica y ceguera publicitaria frente a la publicidad digital tradicional.
Prolific London
19 Feb 2020
Global independent primary ad server Flashtalking has launched the beta version of Facebook and Instagram integrations, which will offer advertisers the opportunity to build and manage social creative.
Alessandra La Rosa
18 Feb 2020
Giorgia Costa, Client Services Director Italy dell’ad server Flashtalking, ci espone il suo punto di vista su una tendenza sempre più diffusa nel mondo della pubblicità digitale.
John Nardone
10 Feb 2020
En el sector de la publicidad digital la década que arranca presenta retos apasionantes. Especialmente destacado es el porvenir de las cookies de terceros. Pero hay más, mucho más, como el renacimiento de la creatividad o la transparencia como elemento competitivo.
John Nardone
31 Jan 2020
Die Komplexität des datengetriebenen Marketings ist in den letzten Jahren stetig gestiegen und wird sich in den nächsten Monaten weiter fortsetzen - vor diesen Herausforderungen stehen jetzt Markenstrategen.
Flashtalking
06 Jan 2020
Welcome to 2020. After a week or more of festive cheer and turkey-induced fatigue, it’s time to get back to work. But don’t despair. The year — and decade — ahead is set to be an exciting one, especially in the world of technology.
To find out what changes may lie ahead, City A.M. asked several experts for their 2020 tech predictions.
Flashtalking
06 Jan 2020
Aux vues des développements de 2019, l’industrie indépendante de l’ad-tech a de bonnes raisons d’être optimiste en 2020.
