travel down the path to PERSONALIZATION
Travelers are simultaneously a marketer’s dream and their worst nightmare. On the one hand, travel marketers benefit from an incredibly engaged and passionate customer, who is not only willing but often eager to consume travel-related content. On the other hand, they are also faced with both a brutal competitive environment and a customer with a microscopic—and shrinking— attention span. Breaking through to this new customer requires a fundamental rethink of how brands approach messaging. Personalized ad experiences take into account the time, circumstance, and need of individual customers.
Inspire travelers to choose your destination or mode of travel with relevant messaging based on their location, weather and browsing history. Drive bookings with real-time flight or accommodation prices powered by Flashtalking Power Feeds.
By measuring creative algorithmically with Flashtalking Creative Analytics, advertisers can better understand which creative and messaging resonated with travelers. Optimize in-flight creative rotations and drive media efficiencies with better insights.
OF THE CUSTOMER JOURNEY
Flashtalking data unification provides marketers a dataset that represents all of the interactions a customer had with the brand. This comprehensive view of the path to booking enables better insights and ultimately better decision-making.
our industry expertise
Travel VERTICAL ACCELERATOR
Discover how data-driven messaging can be applied at scale to personalize the customer experience journey and drive increased bookings. Download your copy today!