travel down the path to PERSONALIZATION

Travelers are simultaneously a marketer’s dream and their worst nightmare. On the one hand, travel marketers benefit from an incredibly engaged and passionate customer, who is not only willing but often eager to consume travel-related content. On the other hand, they are also faced with both a brutal competitive environment and a customer with a microscopic—and shrinking— attention span. Breaking through to this new customer requires a fundamental rethink of how brands approach messaging. Personalized ad experiences take into account the time, circumstance, and need of individual customers.

 
 
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DATA-DRIVEN
PERSONALIZED CREATIVE

Inspire travelers to choose your destination or mode of travel with relevant messaging based on their location, weather and browsing history. Drive bookings with real-time flight or accommodation prices powered by Flashtalking Power Feeds.

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ADVANCED
CREATIVE MEASUREMENT

By measuring creative algorithmically with Flashtalking Creative Analytics, advertisers can better understand which creative and messaging resonated with travelers. Optimize in-flight creative rotations and drive media efficiencies with better insights.

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Full VIEW
OF THE CUSTOMER JOURNEY

Flashtalking data unification provides marketers a dataset that represents all of the interactions a customer had with the brand. This comprehensive view of the path to booking enables better insights and ultimately better decision-making.

 
 

 
 
 

our industry expertise

 
 
 

 
 
 

DOWNLOAD

Travel VERTICAL ACCELERATOR

Discover how data-driven messaging can be applied at scale to personalize the customer experience journey and drive increased bookings. Download your copy today!

 
 
 
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