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  • EikonTech sigla una partnership con Flashtalking per le Dynamic Creativity Optimizations (DCO)

    Youmark
    13 Jul 2021
    Youmark
    13 Jul 2021
    EikonTech, concessionaria di prodotti legati al mondo del Programmatic Buying, ha siglato una partnership con Flashtalking, ad server globale e indipendente, per potenziare la propria suite di prodotti e completare la propria offerta ai clienti.

EikonTech, concessionaria di prodotti legati al mondo del Programmatic Buying, ha siglato una partnership con Flashtalking, ad server globale e indipendente, per potenziare la propria suite di prodotti e completare la propria offerta ai clienti.

L’accordo ha l’obiettivo di fornire alle aziende che si affidano a EikonTech una completa customizzazione delle DCO (Creatività Dinamiche) grazie al supporto congiunto di due team da sempre impegnati nel soddisfare i bisogni di agenzie e organizzazioni.

“La nuova collaborazione con Flashtalking ci permette di completare l’offerta di EikonTech per includere una soluzione di DCO efficiente e robusta, in grado di accelerare il successo dei nostri clienti. Questo accordo ci consentirà di consolidare la nostra presenza sui mercati esistenti e di continuare l’espansione verso nuovi Paesi europei ed extraeuropei”, dichiara nella nota Davide Tarabelloni, EMEA Commercial Director di EikonTech.

Al giorno d’oggi i marketer hanno più dati che mai sui clienti e più canali che mai sui quali raggiungerli. I nuovi consumatori, però, sempre più multitasking e distratti, tendono a presidiare tutti i canali contemporaneamente nel corso della propria giornata. Questo rende fondamentale per gli inserzionisti rivolgersi loro utilizzando messaggi, creatività e offerte personalizzate e rilevanti in ogni preciso momento, sulla base dei loro interessi, delle circostanze e delle abitudini di navigazione.

Gli strumenti di decisioning contestuale guidato dai dati e i tool creativi di Flashtalking permettono agli inserzionisti di sfruttare una personalizzazione scalabile e across channel, realizzando creatività dinamiche e attivando i dati di feed e API per monitorare la rilevanza in tempo reale. Grazie alla partnership i clienti potranno quindi gestire l’intero processo creativo—dalla creazione alle modifiche fino all’approvazione—senza soluzione di continuità in una piattaforma unificata.

“La nostra filosofia ci porta a preferire partnership con aziende come EikonTech che condividono la nostra visione incentrata sul cliente. Crediamo fermamente che gli inserzionisti abbiano diritto a trasparenza, interoperabilità e libertà di scelta in tutte le loro campagne digitali. Questa collaborazione segna un momento importante per la crescita di Flashtalking e afferma la sua crescente importanza nel mercato italiano”, commenta Giorgia Costa, Client Services Director Italy di Flashtalking.

 

 

Pubblicato originariamente per Youmark

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