Results
48%
increase in engagement rate
31%
increase in click-through rate
17%
decrease in cost-per-engagement
Challenge
A well-established financial service company needed to drive sign-ups and promote their competition for small businesses to win money. The team needed to garner awareness and reach a strong click-through rate at an efficient cost.
Solution
The team leveraged Flashtalking Social's LinkedIn video capabilities to promote their video campaign cost-effectively on a national scale. Leveraging LinkedIn videos drove high awareness among a highly-qualified audience and kept them engaged at a low cost. In an industry where every dollar counts, this LinkedIn video campaign outperformed across the board compared to industry benchmarks.
